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Emily’s Wins No.1 Top Selling Award at 2025 GrabThumbsUp for Shredded Chicken Noodle

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In a delightful twist of culinary fate, Emily’s has clinched the esteemed title of No.1 Top Selling of All Time at the 2025 GrabThumbsUp Awards. With its homely charm and mouth-watering signature “Emily’s Shredded Chicken Noodle,” this eatery has captured the hearts and taste buds of a nation. Annually hosted by GrabFood, the awards shine a spotlight on restaurants excelling in customer satisfaction, the swiftness of delivery, especially for long hauls, and an ever-surging wave of glowing reviews and orders.

Emily’s triumph comes as a remarkable feat, rising to the pinnacle among a pool of over 400,000 contenders scattered across the vibrant culinary landscape of Bangkok and four prominent provinces. Thanks to its star dish, which has become a beloved staple across Thailand, Emily’s has basked in the glow of the prestigious Shell Shuan Shim award. Since stepping onto the platform’s stage in 2023, Emily’s has unfolded a growth story that’s nothing short of spectacular—quintupling its presence and setting sights on scaling new altitudes by branching into more provinces, fueled by an insatiable demand.

The meteoric ascent of Emily’s is a testament to the brand’s relentless pursuit of excellence. Each delectable creation is born from a passion for perfection, starting with the intricate crafting of recipes, the uncompromising freshness of ingredients, and a never-ending commitment to quality assurance. This love for detail is orchestrated from the heart of a state-of-the-art central kitchen, where consistency reigns supreme, ensuring that every bite meets the expectations of a nation.

“Receiving this award is truly a profound honour for us,” expressed the dynamic duo at Emily’s helm, Naiyanachanok Patamasingh Na Ayutthaya and Thaparat Waerojruedee. “The unwavering trust and support from our cherished customers are the backbone of this achievement. We remain steadfast in our mission to elevate our menu and services. This triumph marks merely the beginning—our aspirations include sharing Emily’s comforting flavors with even more food lovers throughout the land.”

Emily’s Group is weaving its legacy into the fabric of Thailand’s vibrant casual dining scene. It offers a premium dining experience with meals crafted from ingredients of exceptional quality and infused with authentic devotion. To savour the taste of Emily’s journey and witness its forthcoming chapters in expansion, one can stroll through the digital avenues of www.emilys-group.com and follow their inspiring culinary narrative on LinkedIn at Emily’s Group.

30 Comments

  1. JoeTaster March 31, 2025

    Not surprised at all! Emily’s chicken noodle soup has been my comfort food for years. Definitely deserves the top spot.

    • GourmetGirl March 31, 2025

      I agree! The flavors are unmatched. But isn’t it a bit pricey for what it offers?

      • JoeTaster March 31, 2025

        I think you get what you pay for in terms of quality. Plus, it’s about the experience too!

    • CulinaryCrusader March 31, 2025

      It’s really a testament to their growth and quality. But can we talk about the environmental impact of their delivery service?

  2. Larry D March 31, 2025

    Honestly, I don’t get the hype. It’s just chicken noodle! There are plenty of other Thai delicacies that deserve the spotlight.

    • Hannah S March 31, 2025

      I think it’s the comforting simplicity that people love. Plus, not everyone wants spice all the time.

    • FaroukL March 31, 2025

      I agree with Larry. It’s good, but quite overrated. Diversity in our cuisine should be celebrated more.

    • Larry D March 31, 2025

      Exactly! We have so many rich and unique dishes that deserve recognition.

  3. EmilyFan88 March 31, 2025

    This is such a proud moment for Thailand! Let’s not forget how many local jobs this success creates.

  4. BobTheCritic March 31, 2025

    Yet another example of how good marketing trumps real culinary skill. They know the market well, but it’s more hype than substance.

    • G_Gourmet March 31, 2025

      Well, marketing is a huge part of success. People first have to try it to know it’s good.

      • BobTheCritic March 31, 2025

        But should awards focus on marketing more than the actual food quality? Just feels off to me.

  5. Sophie March 31, 2025

    I visited Emily’s last year, and it was a delightful experience! The flavors are nuanced and heartwarming. Can’t wait to see them expand.

    • ChefMcG March 31, 2025

      Did you try anything besides the shredded chicken noodles? Curious about their other offerings.

      • Sophie March 31, 2025

        Yes! Their spring rolls were amazing. A bit on the pricey side, but definitely flavorful.

  6. Foodie45 March 31, 2025

    Every award ceremony has their favorites! Brands like Emily’s benefit from the exposure, but it unnecessarily puts the pressure on smaller businesses to compete.

  7. Nina W. March 31, 2025

    I’ve never tried it, but after this award, I’m definitely going to. Hope they open a spot in Ayutthaya soon!

    • localtastes March 31, 2025

      You should! It’s worth trying at least once. It’s not everyone’s daily meal, but a special treat.

    • Nina W. March 31, 2025

      Exactly! We need more variety in flavors up here, that’s for sure.

  8. GourmetChef March 31, 2025

    Emily’s noodles are for those who appreciate the delicate balance of flavors, plain and simple. Not every meal needs a dozen spices to be delicious.

    • SpiceLover March 31, 2025

      I appreciate a clean dish, but a little heat never hurt anyone! Emily’s could spice it up a bit.

  9. Kaito_J March 31, 2025

    I wonder how much impact this will have on the local supply chain. Can Emily’s keep up with demand sustainably?

  10. Phoebe M March 31, 2025

    Sometimes what wins isn’t what’s best, but what’s most accessible. Emily’s broke barriers by making comfort food available nationwide.

  11. Ravi D. March 31, 2025

    Awards like this can sometimes overshadow deserving local eateries. While Emily’s is great, others should have a chance to shine as well.

    • FreshmanCook March 31, 2025

      True, but every winner goes through this scrutiny. It’s part of the fame package.

      • Ravi D. March 31, 2025

        Sad but true. Hopefully, smaller places can still thrive.

  12. happyEater92 March 31, 2025

    A wins a win! Let’s just celebrate good food and share the love.

  13. CritiCook March 31, 2025

    Regardless of opinions, Emily’s success story is inspiring in today’s competitive market.

  14. LexiBond March 31, 2025

    Congrats to Emily’s team! Their hard work has clearly paid off. Here’s to more culinary adventures!

    • CulinaryDreamer March 31, 2025

      Yes! New chapters mean new flavors hopefully.

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