As the colder months of the year draw closer, tourism officials in London launched a new marketing campaign to promote sunny Thailand. The “amazing THAILAND” emblem, which is used by the Tourism Authority of Thailand (TAT), has just been painted in pink across the top deck of a double-decker bus in London. Photos taken by Pattaya Mail show that underneath the company logo are two images of boats sailing in the ocean, along with the hashtags #AmazingThailand and #AlwaysWarm. The new advertisement that was released by TAT promotes the province of Rayong, which is located in the country’s eastern region, as well as Pak Meng Island, which is located in the country’s Trang province. TAT is now in the process of implementing a number of new marketing programs in an effort to increase tourism in the “Land of Smiles.”

At the beginning of this month, the Tourism Authority of Thailand (TAT) announced a pact that will help bolster the country’s faltering economy by luring more tourists from the United States to visit the kingdom. During the High Season (November–March), the Tourism Authority of Thailand (TAT) is planning many programs that will center on Chiang Mai in the hopes of attracting tourists to the province that is known across the world. The commercials raise awareness about the historic Lanna Kingdom as well as Chiang Mai’s artisanal goods, restaurants, and temples. An increase in the number of tourists coming from Malaysia and India has made it likely that the Tourism Authority of Thailand would surpass its goal of 10 million tourists by the end of the year. Since the beginning of 2022, Thailand has received more than one million tourists from Malaysia and over 600,000 tourists from India. The airport at Suvarnabhumi saw an influx of roughly 50,000 international visitors on a single day just the week before. The TAT projects that there will be 18 million arrivals from other countries in 2019. We will have to hold off judgment until we find out if TAT’s bus marketing in London is successful and if the organization is able to attract a greater number of British tourists.

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