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JAI by ONESIAM: How Siam Piwat’s NFT Integration is Revolutionizing Luxury Lifestyle

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The unveiling of JAI by ONESIAM by Siam Piwat, a premier real estate developer, signifies a milestone in luxury lifestyle enhancement. It isn’t just a private club but an ecosystem of collaboration and innovation, paving the way for unparalleled luxury experiences. This groundbreaking initiative is a testament to Siam Piwat’s unwavering leadership in the luxury retail sector, appealing to Thailand’s affluent elites while expanding its influence globally.

JAI by ONESIAM isn’t your typical exclusive club. It stands apart with its use of non-tradable, soul-bound NFTs, which serve as security measures and gateways to bespoke experiences and global events. This unique approach ensures the club remains exclusive, fostering a close-knit community of like-minded individuals.

At the Techsauce Global Summit 2024, Southeast Asia’s grandest tech gathering hosted at the Queen Sirikit National Convention Center, business development dynamo Momori Hirabayashi from Siam Piwat Co. Ltd., together with founding members Chayapa Chutrakul, CEO of The Pink Lab, and Gabriel Yang, Deputy CEO of ARC, showcased JAI by ONESIAM’s triumph in a panel discussion titled “Fostering Communities: Empowering Growth with NFTs and DAOs”.

Through JAI by ONESIAM, Siam Piwat fortifies its bond with the community by actively listening to its members and empowering them to steer the future of luxury. This ethos of co-creation is integral to the company’s philosophy, fueling continuous innovation and reinforcing Siam Piwat’s status as an industry pacesetter.

Siam Piwat’s foray into Web 3.0 is groundbreaking. Their collaborations with ZEPETO for the first Songkran Festival and Bangkok International Fashion Week in the Metaverse, and their partnership with The Sandbox to create the first Muay Thai-themed shopping mall, have provided invaluable insights into customer engagement. These endeavors culminated in the creation of JAI by ONESIAM, offering members global privileges and connecting them with a worldwide network well beyond the confines of traditional shopping malls.

“JAI by ONESIAM opens doors to global partnerships, with exclusive events in Hong Kong and upcoming ventures in South Korea and Singapore,” shared Momori. The integration of soul-bound NFTs guarantees security and exclusivity, with each membership linked to a digital wallet, granting members meticulously curated experiences.

Chayapa Chutrakul, CEO of The Pink Lab and a founding member of JAI, highlighted that brands could leverage concepts like fandom to heighten customer engagement. JAI by ONESIAM embodies a lifestyle that bridges people together, providing dynamic experiences that transcend the typical shopping adventure.

JAI by ONESIAM fortifies Siam Piwat’s prominence in developing global landmarks such as Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok. By linking members to a worldwide network of innovators, JAI by ONESIAM redefines luxury innovation standards, delivering transformative experiences through strategic alliances across diverse industries. This club is shaping the future of luxury, one exclusive experience at a time.

38 Comments

  1. Sam K August 16, 2024

    This is just another exclusive club for the rich. NFTs are basically a digital scam.

    • Jen Dawson August 16, 2024

      Disagree. NFTs have real potential if used correctly, and this seems like a genuine application for enhancing luxury experiences.

      • Sam K August 16, 2024

        How is limiting access to an elite few anything but exclusivity and gatekeeping?

      • CryptoKing54 August 16, 2024

        Every luxury experience is exclusive by nature. It’s about offering something unique and extraordinary.

    • MarcoZ August 16, 2024

      NFTs are more than just pictures or art. They can be tied to real services and experiences. This is innovation, not a scam.

  2. Olivia Martin August 16, 2024

    JAI by ONESIAM could be a game changer for luxury retail. The soul-bound NFTs are an interesting touch for security and exclusivity.

    • Rick S. August 16, 2024

      Game changer? More like an expensive gimmick.

    • Olivia Martin August 16, 2024

      The whole idea is to create unparalleled luxury experiences, and sometimes those come with a higher price tag.

  3. JamesT August 16, 2024

    I think integrating NFTs into a luxury club is about time. Finally, a use case that makes sense!

    • Tanya P. August 16, 2024

      Yeah, but will the average person benefit? Or just the rich?

    • JamesT August 16, 2024

      Luxury is seldom for the average person. This isn’t about democratizing luxury.

  4. anna_w August 16, 2024

    The idea of using soul-bound NFTs for security is genius. It ensures that members genuinely belong to this exclusive community.

  5. Lou Green August 16, 2024

    What happens if you lose access to your digital wallet? Do you lose your membership too?

    • BlockchainBro August 16, 2024

      There are recovery processes in place for digital wallets. It’s not foolproof but it’s reliable enough for most.

    • anna_w August 16, 2024

      Good point, Lou. That’s a major concern. But I think Siam Piwat will likely have measures to prevent that from happening.

  6. Growler123 August 16, 2024

    This sounds way too pretentious. How many people actually care about this kind of thing?

    • Maddy August 16, 2024

      More people than you’d think. The luxury market is huge and always looking for the next big thing.

    • Growler123 August 16, 2024

      Guess it’s just not for me then. Feels too out of touch with reality.

  7. LeoR August 16, 2024

    The integration with events in Hong Kong, South Korea, and Singapore could provide value beyond just the NFTs.

    • Benny W. August 16, 2024

      Agreed! It creates international appeal and adds real-world value to the membership.

    • Growler123 August 16, 2024

      Still sounds like a playground for the 1%.

  8. Ellie August 16, 2024

    I love the idea. Exclusive clubs should evolve too, and NFTs are a fitting next step.

  9. Paul Y. August 16, 2024

    Digital exclusivity feels like it goes against the open nature of the internet. Isn’t the web supposed to be democratic?

    • Caitlin R. August 16, 2024

      The internet is diverse. There’s room for both open access and exclusive circles.

  10. Sophie Linden August 16, 2024

    Combining real estate development with digital innovation is intriguing. Looking forward to seeing how this evolves.

    • TechieGirl93 August 16, 2024

      Absolutely. This could set a new standard in luxury real estate and digital integration.

  11. Marcelo P August 16, 2024

    Isn’t it just a marketing ploy? A way to charge more for regular services?

  12. maia_101 August 16, 2024

    This feels like the future of luxury. It’s about time someone combined tech and lifestyle to create something this unique.

    • Marcelo P August 16, 2024

      Future of luxury or just another fad that will die out?

  13. Zoe R. August 16, 2024

    The Metaverse collaboration sounds fascinating. I wonder what this means for the future of shopping.

    • Ali August 16, 2024

      It could revolutionize online shopping. Imagine being able to experience events virtually but still exclusivity!

    • Zoe R. August 16, 2024

      Exactly! It’s like having a global pass to high-end experiences.

  14. Grayson Clark August 16, 2024

    Another tech buzzword stacking event. Wake me when there’s something of real substance.

  15. Lara H. August 16, 2024

    Soul-bound NFTs could prevent resale and scalping, making sure experiences remain exclusive as intended.

    • JonnyBGood August 16, 2024

      But doesn’t that limit freedom? People should be able to trade their digital assets.

    • Lara H. August 16, 2024

      In this case, it’s about maintaining the club’s integrity and exclusivity.

  16. Gwen August 16, 2024

    How can they ensure global privileges are genuinely valuable and accessible? Seems ambitious but tricky.

    • Hannah Lee August 16, 2024

      They’ll probably rely on established networks of luxury services. It’s ambitious but possible.

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