The launch of JAI by ONESIAM, a groundbreaking luxury lifestyle club, represents an exquisite leap for Siam Piwat, a frontrunner in real estate development, catapulting luxury experiences to uncharted heights. This venture not only cements Siam Piwat’s dominance in luxury retail but also captivates Thailand’s elite clientele and extends its wings on a global scale.
JAI by ONESIAM transcends the concept of a mere private club—it’s a thriving collaborative ecosystem that fosters innovation through co-creation. The club’s exclusivity is fortified by non-tradable, soul-bound NFTs, which serve as both a sophisticated security measure and a golden gateway to bespoke experiences and global events.
At the Techsauce Global Summit 2024, Southeast Asia’s premier tech conference, hosted at the Queen Sirikit National Convention Center, Momori Hirabayashi from Siam Piwat Co. Ltd., along with visionary founding members Chayapa Chutrakul, CEO of The Pink Lab, and Gabriel Yang, Deputy CEO of ARC, unveiled the triumphs of JAI by ONESIAM in the insightful panel “Fostering Communities: Empowering Growth with NFTs and DAOs”.
JAI by ONESIAM intensifies Siam Piwat’s bond with its community by directly engaging with members, empowering them to sculpt the future of luxury. Co-creation pulses at the heart of Siam Piwat’s philosophy, perpetually fueling innovation and fortifying its stature as an industry vanguard.
Siam Piwat’s trailblazing Web 3.0 endeavors encompass partnerships with ZEPETO for the inaugural Songkran Festival and the first Bangkok International Fashion Week within the Metaverse. Additionally, a collaboration with The Sandbox birthed the first online-to-offline Muay Thai-themed shopping mall. These pioneering initiatives have yielded invaluable insights into customer engagement, culminating in the creation of JAI by ONESIAM. This exclusive club bestows upon its members global privileges and bridges connections with kindred spirits far beyond the confines of physical malls.
“JAI by ONESIAM opens vistas to global partnerships, enhancing our reach with exclusive events in Hong Kong and forthcoming ventures in South Korea and Singapore. This worldwide network ensures that our members are not merely connected; they are enmeshed in a community that thrives on innovation,” revealed Momori. The deployment of soul-bound NFTs guarantees security and exclusivity, with each membership anchored to a digital wallet, granting members meticulously curated experiences. JAI forms a borderless enclave that unites passionate individuals, presenting unparalleled opportunities for personal and business growth.
Chayapa Chutrakul, CEO of The Pink Lab and JAI founding member, elucidated that brands can adopt fan-centric models to amplify customer engagement. JAI by ONESIAM emerged from the inclinations of the new generation, embodying a lifestyle that magnetizes people. From its genesis, JAI encapsulated luxury, deeply ingrained in the DNA of Siam Piwat, a powerhouse in luxury retail. Concurrently, it metamorphosed into a more dynamic entity, offering exclusive trips, events, and experiences transcending traditional shopping paradigms.
JAI by ONESIAM not only solidifies Siam Piwat’s leadership in developing global destinations like Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok but also connects its members to a global network of visionaries. JAI by ONESIAM sets a new benchmark in luxury innovation, delivering transformative experiences through strategic partnerships across a multitude of industries, sculpting the future of luxury to be more engaging, innovative, and universally accessible.
Introducing NFTs to a luxury club seems like a money grab. It appears exclusive but is it really worth the hype?
Jane, you have to see the bigger picture. NFTs provide unmatched security and uniqueness. This is a game-changer for luxury brands.
But are people really buying into the exclusivity or just the novelty of NFTs? What if the technology becomes outdated?
The tech constantly evolves, Jane. Just like any innovation, NFTs will adapt. Luxury brands are just the beginning.
Totally agree, Jane. This NFT craze might just be a phase. I miss the days of tangible luxury.
Combining luxury with technology is brilliant. I’ll bet JAI by ONESIAM sets new standards in the luxury industry.
The idea sounds fascinating, Tom. But when you combine such high-end activities with NFTs, isn’t it just for a niche audience?
True, it may start niche but it’ll widen. We saw it with early adopters of the internet. Soon, these NFTs could become mainstream in luxury.
Are we just hopping onto the trend without looking at the environmental impact? NFTs aren’t exactly green tech.
This is a perfect example of capitalism gone wild. It’s all about exploiting customers under the guise of ‘innovation.’
Harsh much? Innovation drives progress and offers new experiences. Besides, this might actually add value for customers.
It’s funny how ‘value’ today is all about digital exclusives. What happened to good old customer service and quality?
David, this kind of thinking always happens with any new tech. Let’s see where it goes before jumping to conclusions.
The real question is: How inclusive can an exclusive club really be? Bridging gaps or creating more social divides?
Soul-bound NFTs are a smart move. They ensure that only genuine members participate, enhancing authenticity.
As a gamer, I see the value in NFTs. But luxury clubs hopping aboard? It’s like two different worlds colliding!
While innovation is exciting, I hope JAI by ONESIAM focuses on sustainability too. High-res tech often has a big carbon footprint.
It’s incredible how Siam Piwat is staying ahead of trends. Other real estate and retail giants should take note.
Just because they’re ahead in tech doesn’t mean they’re making smart decisions. Time will tell.
True Sally, but staying ahead often requires risks. They seem to have a strong vision.
Has anyone thought about what happens if these NFTs get hacked? The security isn’t foolproof.
NFTs on blockchain tech are pretty secure. Though not 100%, they’re still safer than traditional methods.
I think it’s fantastic! The merging of physical and digital innovations creates uncharted opportunities for businesses and consumers alike.
JAI by ONESIAM is intriguing but Mark77 brings up a point. This could be the next big scam in luxury culture.
If done right, this isn’t a scam. It’s about adding layers of value and security in the digital age.
This sounds like Metaverse 2.0 but with a luxury twist. Is it another bubble waiting to burst?
Potentially, but bubbles often give way to reality-based adoption. Keep a close eye on this space.
The intersection of Web 3.0 and luxury is inevitable. Those fighting it are going to be left behind.
As a luxury enthusiast, I’m thrilled. This could redefine our experiences and give us unparalleled access.
I echo Jenny L.’s concerns. Luxury tech should be as green as it is groundbreaking. Sustainability matters!