On an eventful day in the vibrant city of Rio de Janeiro, foreign ministers from across the globe gathered for the BRICS Meeting, capturing the moment with a camaraderie-filled family photo. As representatives from leading emerging market economies, these ministers assembled to forge bonds that might very well shape the future’s diplomatic landscape. On this noteworthy April 29, 2025, amidst the dazzling Brazilian backdrop, Thailand’s own Foreign Affairs Minister, Maris Sangiampongsa, underscored Thailand’s ambitions to elevate its global partnerships while showcasing a culturally enticing form of soft power—Muay Thai.
The minister’s attendance wasn’t merely ceremonial; it echoed a resounding commitment to future collaborations as part of the BRICS Partnership Session, a unique forum poised to extend Thailand’s reach far beyond its borders. Invited by Brazil’s Foreign Affairs dynamo, Mauro Vieira, Mr. Maris ventured into discussions themed around the economic and cultural connectivity of BRICS nations. The cluster, comprising 11 dynamic member countries, is a veritable who’s who of global tourism favorites like China, India, and Russia—each offering a treasure trove of economic promise that excites Thai travelers and entrepreneurs alike.
Embracing its inaugural engagement as a BRICS partner country, Thailand approached the table with aspirations as vivid as its festivals. Mr. Maris articulated goals to strengthen bilateral ties with Brazil in crucial sectors, notably food security, public health, agriculture, and green energy. The dialogue is not just about commerce; it’s about crafting a sustainable, globally interconnected future.
But the minister’s Brazilian expedition was not confined to high-stakes economic dialogues. Mr. Maris partook in celebrating the art of eight limbs by debuting a Muay Thai Master Class right in Rio. This endeavor, a joint initiative by Thailand’s sports industry promotion groups, SAT, and the Thai Embassy, along with the Brazilian Muay Thai Confederation, spotlighted Thailand’s iconic martial art. With over 300 eager participants, the event was more than a showcase; it was a festival of rich tradition, where legendary fighters passed down their craft in a martial ballet of kicks, punches, and culture.
Mr. Maris enthusiastically pointed out Muay Thai’s burgeoning role as a pivotal pillar of Thailand’s soft power strategy. It’s not just a sport; it’s an economically robust, globally beloved cultural warrior at the frontline of Thailand’s international charm offensive. And the Thai government is not merely bystanders in this global sporting arena—they are full-throttle supporters of Muay Thai’s domestic and international proliferation.
As one noteworthy endeavor concludes, another emerges on the horizon. In a swift continuation of international engagements, Thailand is set to host Mathias Cormann, the head honcho of the OECD, from May 1-3. His visit marks a second homecoming since Thailand embarked on its ambitious OECD Accession Process. During this time, Mr. Cormann aims to engage in fruitful exchanges with Thailand’s government and legislative leaders while taking center stage at the 7th OECD Southeast Asia Regional Forum. Co-hosted with the OECD, this year’s session resonates under the theme, “The OECD and Southeast Asia: Partnership for Prosperity,” promising intellectual exchanges as invigorating as Thailand’s iconic blend of spices.
Since joining hands with the OECD in 2014, Thailand has been a steadfast player in driving the Southeast Asia Regional Programme. With the 2024 initiation of accession processes, Thailand eagerly seeks to bolster its worldwide competitiveness and ensure its people not just benefit but thrive in an increasingly interconnected world.
Whether through the artful dance of Muay Thai or strategic panels of multinational negotiations, Thailand is crafting a narrative rich in tradition yet primed for a prosperous future. As the myriad colors of Rio de Janeiro’s festivities fade into memory, the enduring impact of these international partnerships becomes Thailand’s roadmap to a prosperous tomorrow.
It’s amazing to see Thailand using Muay Thai as a tool of soft power. Shows you how sports can bridge cultures better than politics sometimes.
But does it really work? Sure, everyone loves sports, but can Muay Thai really influence diplomatic relations?
It might not change world policies, but it definitely enriches cultural ties and brings people to the table who otherwise might not be interested.
Totally agree! People underestimate the power of cultural diplomacy. Muay Thai could be a great avenue to highlight Thai culture.
Why is Thailand even at BRICS? They are not one of the main countries. They should focus more on ASEAN.
Being an observer or partner state with BRICS is different. It doesn’t clash with ASEAN; it could actually complement it.
Maybe, but it’s like being an extra in a movie. Not much power or influence until you’re a lead.
It’s about expanding influence and exploring new markets. Meanwhile, strengthening existing ones via ASEAN!
This is exactly how countries should harness their unique talents and traditions! Global politics can learn a lot from cultural exchanges.
Maris Sangiampongsa seems really proactive. Focusing on food security and green energy is crucial right now.
Let’s hope they actually implement something, not just talk about it in meetings.
Agreed, implementation is what counts. But bringing up these topics on a big stage is a good start.
I’m really curious about the details of the discussions. Do they actually talk strategy or just vague goals?
Wouldn’t it be great if all these international meetings were live-streamed? Transparency is key to trust.
Usually only general points are shared. Real strategies happen behind closed doors due to their sensitive nature.
Muay Thai master class in Rio? Sounds more like PR gimmicks to me.
I wonder if training 300 people in Muay Thai really spreads Thai culture, or if it’s just a fun tourist activity?
It’s both! Fun for tourists but also genuinely shares an important aspect of Thai culture.
Bet they didn’t discuss climate change as much as they should! It should’ve been the top of their agenda.
Green energy focus is great but does empty talk actually help the planet? We need action!
Exactly! Actions speak louder than words. BRICS needs to step up on green commitments.
How awesome is it that Muay Thai is becoming so international? Makes me proud of our heritage.
Right? It’s thrilling to see our culture get recognition worldwide!
What’s Thailand’s next move after this? They seem to have a busy schedule!
Any cultural exchange is good. This engagement can color the political discourse with a human touch and change perceptions.
Bold move, Thailand. Why stick to just local when you can influence globally?
Hosting Mathias Cormann? That’s another coup! OECD relationships can be crucial for Thailand’s development.
Absolutely, it shows they know how to juggle multiple important international roles effectively.
I wonder if Muay Thai could soon be as popular globally as karate or taekwondo. Seems promising.