MUJI, the celebrated international lifestyle brand from Japan, is thrilled to unveil the grand re-opening of its Siam Discovery store, now expanded to an impressive 1,300-square-metre retail paradise. Set to become Bangkok’s ultimate destination for lifestyle essentials, this reimagined store is designed to captivate both local and global style aficionados with over 5,000 daily lifestyle offerings. The grand opening is set for Friday, June 21st, 2024, on the 2nd floor of Siam Discovery: The Exploratorium.
Mr. Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., proudly announces the MUJI Siam Discovery store’s grand reopening. This latest big-sized model store sits right in the heart of Bangkok’s bustling shopping district, renowned for drawing high-spending clientele. Since its original launch in 2017, the initially modest 400-square-metre store has been immensely popular among Thai and international customers for its minimalist design, exceptional quality, functionality, and affordability.
Recognizing this growing demand, MUJI seized the opportunity to renovate and expand the Siam Discovery store into a sprawling 1,300-square-metre space. This extensive revamp introduces a wider variety of products and services, solidifying the store as a landmark destination catering to diverse lifestyle needs. Shoppers will find an eclectic mix of men’s, women’s, and children’s clothing, shoes, bags, accessories, furniture, housewares, storage solutions, cleaning supplies, health and beauty products, stationery, office supplies, snacks, ready-to-eat foods, and many more signature MUJI essentials.
Upon entering the newly enhanced space, customers are welcomed into the Garment Zone, a world brimming with basic apparel designed for effortless mix-and-matching. MUJI ensures high-quality fabrics suited to Thailand’s climate, providing wearers with cool comfort through lightweight, well-ventilated materials. The clothing lines also include UV protection technology, offering optimal sun shielding for local weather. Shoppers can browse options like T-shirts starting at 290 THB, shirts and polo shirts from 690 THB, shorts from 590 THB, and denim and chino pants from 1,190 THB. Additional choices include activewear, sleepwear, loungewear, tank tops, and underwear, with children’s clothing starting at just 190 THB. Accessories like bags, hats, socks, and shoes can also be found to complement any outfit.
Highlight collections feature Jute Bags starting at 59 THB, sandals from 290 THB, slip-ons from 290 THB, and sneakers from 990 THB. Affordable options for socks, hats, and umbrellas ensure that even the most discerning customers find what they need.
Adjacent to the Garment Zone is the Household Utensil and Furniture Zone. This area offers a vast array of electrical appliances, furniture, and housewares perfect for home decoration and suited to every home enthusiast’s needs. The bedding collection promises a range of options like linen bedwear, bed sheets, dust mite-resistant pillows, down comforters, microfiber blankets, and soft pillows. Standout selections include the innovative Cooling Series bedware, which enhances the sleeping experience with a refreshing, comfortable design. The zone also features home organizing tools with a simple yet functional design for adaptable use in every part of the home. Home organizational products start at just 100 THB. Furniture selections such as shoe racks, storage bins, organizers, beds, tables, chairs, and bean bag sofas cater to diverse tastes and needs, ensuring stylish and practical home solutions.
Moving seamlessly through the store, customers will discover the expansive Stationery and Office Supplies Zone. Perfect for students and urban dwellers, this zone offers everything from notebooks to pens and pencils in various styles, colors, and sizes. It aims to become a favored destination for local and international tourists alike. The dedicated MUJI to GO Zone adds to the convenience by rounding up travel essentials in multiple formats to meet every traveller’s exact needs. Adjacent to this, the Health & Beauty Zone offers skincare, body care, and hair care products alongside cosmetics, makeup tools, and aromatherapy items—all derived from natural extracts and chemical-free.
Visitors can also indulge in the Food and Snack Zone, which features delectable treats like Baumkuchen cakes, chocolate-coated strawberries, chocolate-covered almonds, Dorayaki pancakes, mini ramen, mineral water, sparkling water, and various other mouth-watering Japanese snacks, all affordably priced at just 29 baht.
To celebrate the grand reopening of MUJI Siam Discovery, MUJI is offering a Limited-Edition Giveaway—a specially designed MUJI Jute Bag for customers who make purchases totaling 1,500 baht per receipt (while stocks last). Adding to the festive atmosphere, there will be a MUJI Exclusive Photobooth available for customers who make purchases totaling 800 baht per receipt, and free MUJI Sparkling Water for those who follow MUJI on social media from 21 June 2024 to 23 June 2024.
For more exciting updates, follow MUJI on Facebook: MUJI Thailand, Instagram: MUJI_Thailand, and LINE: @MUJIThailand. @MUJI_THAILAND #MUJI #MUJIThailand #มูจิ #MUJISIAMDISCOVERY #SIAMDISCOVERY
Wow! 1,300 square meters of MUJI magic! Can’t wait to visit. This revamp sounds incredible.
It’s too much hype if you ask me. These sprawling stores just end up wasting space.
I get your point, but I think the variety and improved layout will enhance the shopping experience.
Big stores mean more walking, it’s like a mini workout lol. Healthy and convenient!
Plus, the more space they have, the more stock they’ll carry. That’s a win in my book.
That’s true, but only if they actually stock interesting stuff instead of endless rows of the same product.
MUJI’s product range is generally diverse and high quality. I’m optimistic!
MUJI’s minimalism and their eco-conscious designs are what make them stand out. This refit is going to be awesome!
I love their sustainable products, especially now when the environment is a major concern.
Sustainable, you say? Then what about all the plastic packaging they use?
Fair point. They should work on that aspect too. But it doesn’t overshadow their other eco-friendly efforts.
This newly expanded store is perfect for showcasing MUJI’s organization tools. Can’t wait to get my hands on more storage solutions.
I hope they’ve improved the quality. The last time I bought storage bins from MUJI, they didn’t last long.
That’s surprising. I’ve had nothing but good experiences. Maybe you just got a bad batch.
I’m most excited about the Food and Snack Zone! Japanese snacks are the best.
Totally agree! Hope they have a good selection and keep the prices reasonable.
Yeah, but 29 baht for snacks seems like a marketing tactic to pull us in. Let’s see if it stays affordable after the grand opening.
Good point. I’m keeping my fingers crossed. Fingers crossed they surprise us in a good way!
The Garment Zone sounds like a dream come true. High quality clothes that are actually designed for Thailand’s climate!
I hope they keep the prices competitive with local brands. Quality matters but affordability does too.
UV protection in the clothing is a great idea. The sun here can be brutal.
TBH, MUJI is overrated and overpriced. There, I said it.
Finally someone said it! It’s good quality but definitely not budget-friendly.
Disagree. You get what you pay for. Quality and durability aren’t cheap.
Overpriced is debatable. I think the brand aligns with people who value simplicity and functionality.
Sure, simplicity is great but not at exorbitant prices. There are cheaper alternatives.
Excited for the Limited-Edition Giveaway! A MUJI Jute Bag sounds perfect for daily use.
Yeah, that’s actually a nice incentive. It’s all about those little extras.
Love the idea, but I hope they have enough stock. These promos usually run out fast.
I just hope this grand reopening doesn’t cause massive crowds all day, every day. That’ll ruin the shopping experience.
Guess it’s a good idea to wait a few weeks before visiting. The initial hype will eventually die down.
True, I’ll definitely avoid the first few days. Crowds can make browsing unbearable.
This whole thing feels like a giant cash grab. Will all these renovations really impact customer satisfaction?
I’d like to think yes. Better layout, more products, and a refreshed look can make a difference.
I remain skeptical. Time will tell if it’s just a flashy new space or genuinely better for shoppers.
MUJI’s focus on functionality and quality is what keeps me coming back. This store expansion is exactly what Bangkok needs.
Can’t wait to check out the expanded Stationery and Office Supplies Zone. MUJI pens are the best!
MUJI pens are indeed awesome. And their notebooks are super for journaling.
Agree! MUJI stationery is my go-to. I hope they have new collections.
Why don’t they offer more discounts for frequent shoppers? That would make loyal customers even happier.
They should! A loyalty program with discounts would be a great addition.
Absolutely. Loyal customers deserve some perks. MUJI, are you listening?
MUJI is one of my favorite stores, and the grand reopening is perfect timing for some summer shopping.
Looking forward to checking out the expanded children’s clothing section. Always love their designs.
I’m curious how this expansion aligns with MUJI’s international strategy. Are they planning more large-scale stores worldwide?
Good question. MUJI’s growth model seems aggressive, but it captures the shift towards experiential retail.
Exactly. The retail landscape is changing, and MUJI seems to be adapting effectively.