Siam Piwat Group is shaking up the tourism sector with a novel initiative: the “ONESIAM Tourist Grand Giveaway” campaign. This inventive endeavor is geared towards encouraging tourism and amplifying visitor spending by offering international tourists a bounty of experiences and exclusive privileges worth over 16 million baht from July 1, 2024, to September 30, 2024.
Teaming up with the Tourism Authority of Thailand (TAT) and over 40 prominent companies spanning 12 different industries, Siam Piwat Group wants to catapult Thailand to the forefront of global travel destinations. The leading property and retail developer boasts some iconic spots like Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS, and Siam Premium Outlets Bangkok, which collectively lure droves of visitors both locally and globally.
According to Tanavan Arkaleephan, the Senior Director of Tourist Relations for Siam Piwat Group, “Our retail premises are renowned global destinations that have become must-visit locations for tourists around the world. We offer an unparalleled shopping experience coupled with world-class entertainment and multifaceted tourist attractions.”
He continued, “Siam Paragon alone sees daily traffic of 150,000 to 200,000, Siam Center and Siam Discovery each welcome 100,000 to 120,000 visitors daily, while ICONSIAM and ICS entertain 140,000 to 160,000 customers each day. The Premium Outlets Bangkok still manage to draw 8,000 to 10,000 visitors daily. Local shoppers form 60% of our visitors, with the remaining 40% hailing from countries such as China, Taiwan, South Korea, India, and Indonesia.”
With the ONESIAM Tourist Grand Giveaway campaign, Siam Piwat aligns its goals with those of the Thai government to invigorate tourism. The ambition of this campaign is to spur tourist expenditure, aiming for a whopping 3.5 trillion baht and attracting an impressive 35 million tourists, with a target of hitting 40 million by year’s end.
Siam Piwat has roped in over 40 top-tier partners across diverse sectors—ranging from airlines, hospitality, and transportation to restaurants, spas, and payment gateways—to add an array of multi-dimensional perks for international travelers. Imagine being pampered with one of over 100,000 giveaways valued at more than 16 million baht!
The esteemed partners include Airport Rail Link, Air Charter Service Thailand, Alfaiz Thai Travel, Alipay, Andamanda Phuket Waterpark, and many more. Whether planning a luxurious stay at the Anantara Riverside Bangkok Resort or a thrilling visit to SEA LIFE Bangkok, travelers will find exquisite experiences tailored just for them.
To enhance ease of participation, Siam Piwat has launched a tourist-friendly web app. Through this platform, travelers can effortlessly apply for the ONESIAM Tourist Card, unlocking a treasure trove of special privileges from over 300 participating brands at Siam Piwat shopping centers. Think exclusive discounts, access to the luxurious Tourist Lounge, and so much more. The cardholder’s goody bag doesn’t stop there; enticing benefits from campaign partners elevate the travel experience further, offering treats such as a 3,000 baht Siam Gift Card, air tickets from Bangkok Airways, and lavish afternoon tea vouchers from Siam Kempinski and Sindhorn Kempinski Hotels.
Arkaleephan noted, “We are confident that the ONESIAM Tourist Grand Giveaway campaign will leave a striking impression on our visitors, significantly augmenting tourist numbers to meet our ambitious targets. In the latter half of 2024, Siam Piwat is committed to enriching the travel experience with an array of world-class activities and collaborative promotions. This solidifies our status as the top choice for both Thai citizens and international travelers.”
So gear up, globe-trotters! The “ONESIAM Tourist Grand Giveaway” is more than just a campaign; it’s an invitation to experience Thailand like never before. Whether you’re a seasoned traveler or a curious wanderer, this is your golden ticket to discover the allure of Siam Piwat’s destinations with unforgettable perks and delights.
This sounds like an absolute dream for tourists! I visited Bangkok last year and the shopping centers were AMAZING. I’m definitely planning to go back for this giveaway.
I agree! Thailand is already a great destination but these perks make it even better. Has anyone tried the Siam Premium Outlets?
Yes, the outlets are fantastic but quite busy. I got some great deals on high-end brands.
I was at the outlets last month. It was crowded but totally worth it. The discounts were unbelievable.
People need to stop glorifying these huge shopping complexes. They’re ruining the local economy and environment.
I understand your concerns, but these complexes also create jobs and bring in tourism revenue. It’s a double-edged sword.
Exactly, JohnnyG! Sustainable tourism should be the focus. This campaign feels like over-commercialization of a beautiful country.
Giving away 16 million baht worth of perks? That’s just crazy. How is that even sustainable?
It’s actually a strategic investment. The benefits from increased tourist spending should outweigh the costs of the giveaways.
I get what you’re saying, but what about the local businesses? Won’t they suffer from this kind of promotion?
Local businesses often benefit too. Increased foot traffic can lead to higher sales, even for non-participating vendors.
Totally worth it if it drives the expected tourist numbers! I’ve worked in tourism marketing and these types of campaigns can be game-changers.
I’m so excited for the luxurious stays they mention! Anantara Riverside Bangkok Resort has been on my list forever.
Anantara is fabulous! You won’t regret it. They treat you like royalty.
It sounds way too expensive. Not everyone can afford these luxury experiences, even with the giveaways.
True, but the campaign seems to have something for everyone, not just the high-end tourists.
Maybe the real perks will only be for those staying at the luxury spots. I hope there’s something for budget travelers too.
Isn’t this just another gimmick to get tourists to spend more money? I’d rather explore the hidden gems of Thailand.
Totally agree! Authentic experiences can’t be found in mega-malls and luxury hotels.
Exactly. There’s more to Thailand than shopping and luxury. The natural beauty and local culture are the real attractions.
True, but these promotions help financially support the preservation of historical sites and cultural activities.
I’ve had some of my best moments exploring places like Chiang Mai and the lesser-known islands. This whole campaign is just too focused on consumerism.
Is it true that ICONSIAM has one of the best views of the Chao Phraya River? That alone makes me want to visit.
Yes, ICONSIAM offers stunning views! Plus, they have a fantastic light and water show at night. It’s a must-see.
Wow, that sounds amazing. I’m definitely adding it to my itinerary!
But again, it’s another expensive place. Views are nice, but sometimes these attractions feel like tourist traps.
I’m intrigued by the restaurants included in the giveaway. Thailand has some of the best food in the world.
Thai cuisine is incredible. These promotions might feature some top-tier restaurants, making it a foodie heaven.
I hope so! Have you tried the street food in Bangkok? Some of the best meals I’ve ever had.
These promotions are nice, but will they really make that big of a difference? Seems like a lot of hype.
Increased tourist traffic can significantly boost the economy. Plus, these perks can make Thailand more competitive as a tourist destination.
The real question is if tourists will spend beyond the giveaways. That’s where the true economic impact lies.
I just hope they have good Wi-Fi at all these places. Can’t be without my games even on vacation!
Lol, priorities! But seriously, many hotels and shopping centers have excellent Wi-Fi.
Wi-Fi is usually pretty good in these high-end places. But hey, try to disconnect and enjoy your surroundings!
The collaboration with TAT and various sectors is what stands out to me. It’s great to see multi-dimensional promotions.
I’m skeptical about the long-term effects of such campaigns. What happens when the promotions end? Will the tourist numbers stay high?
Good point. Sustainability beyond the campaign is crucial. Continued marketing efforts will be needed to maintain high tourist numbers.