Press "Enter" to skip to content

Phitsanulok’s Tourism Boom: A 10.24 Billion Baht Success Story in 2023

Welcome to the vibrant heart of northern Thailand, where the enchanting Phitsanulok province has recently spotlighted a remarkable surge in tourism prosperity. In the bustling year of 2023, this gem of culture and heritage witnessed a staggering financial bloom, contributing a whopping 10.24 billion baht to the local economy. This notable uptick, an impressive 83.28% increase from the previous year, was kindly shared by Yatika Kaewborisut, the dynamic director of the Tourism Authority of Thailand’s Phitsanulok Office.

Phitsanulok, a humble yet shining star among Thailand’s second-tier tourism destinations, has seen a substantial boon from ingenious promotional campaigns. These endeavored efforts, carefully orchestrated at the province’s prized tourist attractions and further flared during annual celebrations and significant religious festivals, have evidently paid off. It seems the charm of Phitsanulok, alongside its neighboring provinces, has been masterfully unveiled to the world.

The allure of Phitsanulok, as Yatika eloquently explains, is deeply rooted in its spiritual heritage. A prime jewel among its attractions is the majestic Wat Phra Sri Mahathat Woramahawihan. This sacred temple cradles the esteemed gold-covered Phra Phuttha Chinnarat Buddha statue, a sight of profound reverence and undeniable beauty that draws pilgrims and curious minds alike.

Beyond the spiritual allure, Phitsanulok’s accessibility plays a significant role in its burgeoning tourism industry. With transport options as versatile as its cultural tapestry, visitors find their way into the heart of this province with ease. Whether it’s the swift landing at Phitsanulok airport, an adventurous road trip along well-paved highways, or a scenic journey by rail, each route unfolds into a chapter of exploration and enchantment. This connectivity not only seduces overnight tourists but also entices travelers on their way to further adventures, making Phitsanulok a pivotal stop in the vibrant travel narrative of Thailand.

With eyes set on the horizon, the Tourism Authority of Thailand is not resting on its laurels. Yatika unveiled plans to propel Phitsanulok into the spotlight with continued promotional efforts. The objective is crystal clear: maintain the momentum and keep the world enchanted by Phitsanulok’s timeless appeal. With the province perched on the threshold of shedding its second-tier status—to be defined by crossing the 5 million visitors per year mark—the stakes are high. Yatika emphasized the need for thoughtful promotional campaigns. These initiatives are not just about attracting tourists but ensuring the local entrepreneurs are ready, weaving a sustainable future where business strategies and tourism thrive hand in hand.

Phitsanulok, with its golden Buddha, enchanting festivals, and welcoming paths, stands as a testament to the beauty of exploration and the profound impact of thoughtful tourism. As this province continues to weave its narrative of growth and allure, it beckons travelers and dreamers alike to partake in its journey—a journey that not only promises an escape into wonder but a step towards a sustainable future for its people and heritage.


  1. TravelLover February 1, 2024

    This is incredible for Phitsanulok! Goes to show how much potential there is in lesser-known destinations.

    • EcoWarrior February 1, 2024

      But at what environmental cost? Tourism booms usually mean more pollution and strain on local resources.

      • TravelLover February 1, 2024

        I get your point, but isn’t it better for tourism dollars to be spread to less crowded places? Reduces the load on over-visited spots.

    • LocalBizFan February 1, 2024

      Yes, and it’s great for local businesses! More tourists equals more revenue for the smaller, family-run places that really need it.

  2. StatsGuru February 1, 2024

    An 83.28% increase is impressive on paper, but I wonder about the methodology of tracking these figures. Tourism statistics can often be inflated.

    • Skeptic101 February 1, 2024

      Totally agree. Would love to see the raw data on this. It’s too easy to claim success without showing the full picture.

  3. CultureVulture February 1, 2024

    Phitsanulok’s religious and cultural heritage should be carefully preserved. Runaway tourism can lead to the commodification of sacred sites.

    • GlobalNomad February 1, 2024

      Exactly! While it’s great to share cultures, there’s a risk of losing the authenticity that made these places special to begin with.

      • CultureVulture February 1, 2024

        Right. It’s a delicate balance. Hopefully, the authorities manage this growth wisely and sustainably.

  4. ThriftyTraveler February 1, 2024

    Does anyone have tips for budget-friendly travels in Phitsanulok? Would love to visit but need to keep costs low.

    • BackpackerBecky February 1, 2024

      Stay at hostels and eat street food! It’s cheap and you get to experience the culture first-hand. Also, many temples and natural sights are free to visit.

    • LocalGuide February 1, 2024

      Visit during the off-peak season. Accommodation prices drop and it’s less crowded. Plus, you’re supporting the economy year-round, not just during peak times.

  5. HistoryBuff February 1, 2024

    The Phra Phuttha Chinnarat is one of the most beautiful Buddha statues I’ve ever seen. Phitsanulok is not just about numbers; it’s about the rich history and spirituality.

  6. DevelopmentWatcher February 1, 2024

    I hope the local infrastructure can keep up with this boom. More tourists mean more demand for roads, utilities, and services. If not managed well, it could backfire.

    • OptimistPrime February 1, 2024

      True, but this is also an opportunity for development and improvement. With the right investments, the local community can significantly benefit in the long run.

  7. EcoSensible February 1, 2024

    Tourism should be sustainable. We can’t just think about the now; we have to consider the impact on future generations.

    • ProfitFirst February 1, 2024

      While I understand the need for sustainability, businesses also need to survive. It’s all about balance.

Leave a Reply

Your email address will not be published. Required fields are marked *

More from ThailandMore posts in Thailand »