Welcome aboard the thrilling voyage of Pi Securities—a titan of trade currently riding high on a wave of success. This dynamo in the finance sector has recently emblazoned headlines with an electrifying announcement that’s caused quite the buzz in Bangkok: a hefty infusion of liquidity to the tune of over 10 million US dollars, thanks to the prestigious Koo family from Taiwan. Hold onto your hats, because Pi’s aspirations to scale the rarified heights of regional wealth and investment prominence just got a major boost!
In the cutthroat arena of stocks and derivatives, Pi Securities is the name that echoes with authority. It’s the maestro orchestrating a symphony of transactions that, in 2022 alone, saw the staggering figures of over 21 billion US dollars in equity volume and a whirlwind of 30 million contracts in derivatives. Imagine a client base—no less than 80,000 strong and expanding like the universe post-big bang, with a compound annual growth rate (CAGR) of 16% over the last quadrennial. Pi’s metamorphosis is worth noting: since selling its retail business in 2014 and undergoing a rebirth, Pi has reclaimed its spot at the pinnacle, bagging the illustrious SET TFEX Agent of Year Award for an unbroken streak of four years.
Oh, but don’t think for a second that Pi is resting on its laurels. There’s a digital revolution on the horizon, and Pi Securities is the commander-in-chief, poised to magnify its trading client base threefold come 2024. Whisperings intensify around a majestic, multi-asset investment platform slated to emerge, one that promises to meld convenience with comprehensiveness, housing an exceptional variety of assets and markets—all under the umbrella of a single, sleek application.
The illustrious Koo family, our Taiwanese titans, preside over a gargantuan Pan-Asian empire spanning continents and industries. They stand tall with their flagship CTBC Financial Holdings—a leviathan of the global financial seas with assets well over the mind-boggling sum of 260 billion US dollars in the third quarter of 2023. Their endorsement is a golden ticket for Pi: an assurance of sophistication in investment services, product development, and client relations masterclasses spreading across the region.
Tommy Taechaubol, the esteemed CEO of Country Group Holdings and a patriarch in his own right, talks of Pi Securities not merely as a corporation but as a vessel in which technology and human acumen merge. Picture a digital platform where the best of tech serves as the canvas, while the mastery of product specialists and the attentiveness of personal relationship managers become the strokes of genius that yield a sublime investment portrait.
Pi is peeking into the looking glass of tomorrow, with client data analytics tools in the testing phase—a veritable crystal ball to divine portfolio allocation, risk, and performance, ensuring clients’ fortunes are always on an upward trajectory. 2024 will be a year of reinvention as Pi unveils its new Wealth Management Business, with a starting pot of 2.7 billion US dollars in client assets, already eyeing a further bounty of 1.2 billion. The crosshairs are set on High-Net-Worth individuals, with a treasure trove of carefully selected investment opportunities awaiting them, thanks to partnerships with top-tier, alternative global fund managers. And all this luxury? It’s going digital, offering existing clients a golden bridge to wealth services sans the digital divide.
Pi Securities’ visionary CEO, Mr. Bob Wouters, paints a future where digital doesn’t dismantle but enhances—the cradle for a superior breed of investment paths, which Pi endearingly dubs “Digital with a Human Touch.” The Koo family’s capital infusion isn’t just money—it’s the keystone for constructing the Pi Ecosystem, brimming with innovation and stellar investment solutions. It’s clear that Pi Securities isn’t just expanding its portfolio—it’s setting the stage for a regional, if not global, ascent in the grand theatre of investment.
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