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Prime Minister Srettha Thavisin Aims to Boost Thai Soft Power Industries to Generate 4 Trillion Baht in Four Years

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Prime Minister Srettha Thavisin is poised to amplify the triumph of the “Thacca Splash — Soft Power Forum 2024” by championing 11 soft power industries, aspiring to generate a staggering 4 trillion baht for Thailand within the next four years, as stated by government spokesman Chai Wacharonke. On Thursday, Mr. Chai revealed that the prime minister’s vision includes nurturing an ecosystem that fosters growth in Thai soft power industries and hones the skills of their workforce.

This initiative takes its cue from the remarkable success of the Thacca Splash — Soft Power Forum 2024, which was recently held and garnered overwhelming acclaim. According to Mr. Chai, the forum served as an invaluable platform for sharing ideas, experiences, and activities, thereby guiding the government in shaping pivotal policies.

The event’s enthusiastic reception by audiences and participants across all age groups marked a pivotal step in strategically promoting Thailand’s 11 creative industries on the global stage, he elaborated. The illustrious roster of these industries includes books, films, design, tourism, music, gaming, festivals, arts & culture, fashion & craftsmanship, and sports.

In tandem with promoting these industries, the government is ardently working to elevate the skills of workers within these sectors. One notable initiative is the “One Village One Thai Food Chef” project, aiming to produce 6,500 food service professionals this year and an ambitious 15,000 the following year, thereby boosting the culinary prowess of the nation.

The cultural phenomenon of Muay Thai will also receive a substantial push, with plans to export instructors and equipment, ensuring the martial art gains international appeal. The fashion industry is set to flourish as local materials and unique Thai craftsmanship are encouraged, showcasing Thailand’s distinctive design ethos.

Moreover, Thai music is on track to captivate the world stage with significant promotional efforts planned for artists and songs, along with stringent measures to protect their intellectual property, Mr. Chai highlighted.

In an exciting move, the government aims to transform gaming into a lucrative avenue by organizing E-sports events, with an ambitious vision to position Thailand as the premier gaming hub in the region. Mr. Chai emphasized that these strategic efforts are expected to contribute significantly, generating a minimum of 4 trillion baht over the upcoming four years, and elevating the average household income to at least 200,000 baht annually.

“The government will forge collaborations with various stakeholders to enhance the quality of workers across all industries, boost local opportunities, and ensure financial stability,” Mr. Chai concluded.


  1. ThaiFan123 July 6, 2024

    This is an incredible plan! The potential for Thailand’s soft power industries is truly limitless.

    • Hannah July 6, 2024

      Agreed! This could really put Thailand on the global stage.

      • ThaiFan123 July 6, 2024

        Exactly. The diverse cultural heritage and unique industries can really set us apart.

      • Markus M. July 6, 2024

        Not to mention the boost in tourism this could provide. It’s a win-win.

    • TechJunkie July 6, 2024

      I’m skeptical. How can they guarantee this will generate 4 trillion baht? Sounds overly ambitious to me.

      • Hannah July 6, 2024

        Maybe, but you can’t deny the potential if executed well.

      • Elder123 July 6, 2024

        Potential doesn’t always equate to reality. What if it fails?

  2. Amy Liu July 6, 2024

    I think focusing on skill development is key. Good to see training programs are part of the plan.

    • Wilma July 6, 2024

      True, but will these training initiatives actually lead to job creation?

      • Amy Liu July 6, 2024

        Hopefully, but it also depends on how the industries grow. Only time will tell.

    • Crafty July 6, 2024

      I hope so! Thailand’s craftsmanship deserves more recognition and support.

  3. vloggerJim July 6, 2024

    Sorry, but I don’t buy this. The government always promises big but hardly delivers.

    • Sara J. July 6, 2024

      That’s a bit harsh. Projects like these take time.

    • Skeptic_George July 6, 2024

      Gotta agree with vloggerJim here. 4 trillion baht in four years? Dream on.

  4. Elder123 July 6, 2024

    I remember similar promises in the past. Let’s see if it really happens this time.

    • Nae Nae July 6, 2024

      A healthy dose of skepticism is needed. Accountability is essential.

  5. FashionLover July 6, 2024

    Excited about the push for Thai fashion! Local materials and craftsmanship are amazing.

    • Crafty July 6, 2024

      Absolutely! Thai designs are so unique. Can’t wait to see more on the global stage!

      • FashionLover July 6, 2024

        Same here! It’s time the world sees what Thai designers can do.

      • Mike H. July 6, 2024

        I’m curious how they’ll promote it internationally. It has to be done right.

  6. FoodieGal July 6, 2024

    The ‘One Village One Thai Food Chef’ project sounds promising! Thai cuisine deserves global recognition.

    • Sam Y. July 6, 2024

      Agreed, but I hope they provide enough support for these chefs.

    • Joe July 6, 2024

      I love Thai food! Can’t wait to see more Thai restaurants around the world.

  7. GamerBoy89 July 6, 2024

    E-sports as a focus is fantastic! Thailand could definitely become a gaming hub.

    • TechJunkie July 6, 2024

      Yep, but infrastructure is key. Hope they invest enough in it.

      • GamerBoy89 July 6, 2024

        True that! Fast internet is a must.

    • Marcos July 6, 2024

      E-sports will attract a younger crowd, which is great for long-term growth.

  8. Nae Nae July 6, 2024

    Protecting intellectual property is crucial for artists. Hope the government follows through on this.

    • Sara J. July 6, 2024

      Absolutely! Without IP protection, artists can’t thrive.

  9. Markus M. July 6, 2024

    The push for Muay Thai is interesting. It’s such an integral part of Thai culture.

    • Elder123 July 6, 2024

      Yes, but let’s not commercialize it too much. Cultural preservation is important.

    • SportyGuy July 6, 2024

      Muay Thai could become a global phenomenon with the right promotion.

  10. TechJunkie July 6, 2024

    I’m curious how the government plans to support the gaming industry. Any specifics?

    • vloggerJim July 6, 2024

      They’ll likely focus on events first. Hopefully, it includes developer support too.

    • GamerBoy89 July 6, 2024

      I heard they’re planning E-sports tournaments. That’s a start!

  11. Sara J. July 6, 2024

    This all sounds amazing on paper, but execution is key. Can the government pull it off?

    • Amy Liu July 6, 2024

      Good question. Hopefully, they’ve learned from past mistakes.

    • Hannah July 6, 2024

      If they collaborate effectively with private sectors, they might have a chance.

  12. Joe July 6, 2024

    What about tourism? This plan mentions it, but not in detail. It’s a huge part of Thailand’s economy.

    • Nae Nae July 6, 2024

      Agreed! Tourism needs a firm plan too. Maybe they’re still working on specifics.

    • TechJunkie July 6, 2024

      Hopefully, they’ll release more details soon. Tourism can benefit all other soft power industries.

  13. SportyGuy July 6, 2024

    Can’t wait to see more Muay Thai instructors in the international scene. It’s a great sport!

  14. Mike H. July 6, 2024

    Fashion and craftsmanship could really boost Thailand’s global image. Hope there’s a solid marketing plan.

  15. Marcos July 6, 2024

    These initiatives could have a massive impact if followed through. Optimistic but cautious.

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