The Korat Chamber of Commerce is leading the charge in promoting Korat Cat Pants as a groundbreaking cultural emblem, capable of rivaling the popularity of Thailand’s renowned Elephant Pants. An innovative strategic move, this endeavor seeks to enhance local products and services that bear the Korat trademark, thereby making them more recognizable to tourists and subsequently elevating their potential in the tourism industry.
The initiative stemmed from the successful Korat Monogram design competition that took place on September 21, at the bustling Central Korat shopping centre. The victorious design from the competition has been grace various products, with shirts, hats, and bags, all being adorned by this distinctive design. The exceptional design has also been applied to the now famous, Korat Cat Pants.
The stylish pants made their debut at the Mamu Ya Korat event hosted at the Thao Suranari Monument (Ya Mo Square) from November 16 to 18, and are set to continue their display from November 23 to 26. An eclectic potpourri of culture, the event showcases a vibrant cultural market, local community products, delectable native food, and nuanced cultural performances by the youth and artists of Korat.
At the 41st National Chamber of Commerce Seminar at Bhiraj Hall, BITEC, Bangkok, held from November 18 to 19, the Korat Cat Pants created quite a stir. Led by Sudtirak Pansaichuea, the Chairman of the Korat Chamber of Commerce, a delegation, including committee members and Korat Chamber of Commerce YEC, rocked the Korat Cat Pants, sparking interest and a flurry of over 100 orders.
Phaichit Maanasilp, the Vice President of Tourism and Investment of the Nakhon Ratchasima Chamber of Commerce, unveiled that the Korat Chamber of Commerce partnered with the province to organize the memorable Korat Monogram competition. The laudable objective was to cultivate competitiveness in several fields such as economics, tourism, and sports. The monogram design was carefully curated to mirror the history, lifestyle, culture, and unique identity of Korat residents.
In the words of Phaichit, “We sold 300 pairs of Korat Cat Pants for 199 baht each. The stellar fabric was a hit, and we sold out in the first three days, leading to an additional order. We are selling them at a very low price as our goal is not profit.
The Vice President further noted that the Korat Cat Pants, akin to the Elephant Pants, will soon be a prized souvenir for tourists visiting Korat. The Chamber of Commerce is on track to establish a permanent booth near Ya Mo Square to retail these local products. This initiative is designed to buttress local production by urging residents to weave the monogram design into fabrics, thereby promoting their livelihoods. Details of this initiative will be discussed further, as reported by KhaoSod.
“At the National Chamber of Commerce Seminar on November 18 to 19, our team donned Korat Cat Pants, which caused quite a sensation. Consequently, we received over 100 orders. If you’re in Korat, you can buy them at the Mamu Ya event from November 23 to 26 at Ya Mo Square,” said Phaichit.