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Thai Union Group CEO Thiraphong Chansiri Leads Massive Flood Relief Efforts in Northern Thailand

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Thai Union Group PCL, the global titan in seafood, has rolled out its heartfelt “Thai Union Cares for Flood Victims” initiative, a beacon of hope for communities ravaged by the floods sweeping across northern and northeastern Thailand. In a testament to their commitment, Thai Union has teamed up with the Buaphet Rescue Association in Pathum Thani province to deliver essential supplies, including much-needed nutritious food, to those in dire need.

“At Thai Union, the well-being of our communities is at the very heart of what we do,” expressed Mr. Thiraphong Chansiri, CEO of Thai Union Group PCL. “In times of crisis, providing support isn’t just an obligation—it’s a mission. We are dedicated to offering immediate relief through the donation of items like SEALECT tuna, tuna spread with crackers, and a host of other essentials. Our collaborative efforts with government agencies, private sector organizations, and tireless volunteers aim to reduce suffering and rekindle hope among those affected.”

Embodying their commitment, Thai Union has dispatched a substantial amount of aid, including 15,000 cans of SEALECT tuna, 9,600 cans of SEALECT Canned Tuna Chilli Paste, 2,400 boxes of SEALECT Tuna Spread with Crackers, 7,200 boxes of soy milk, and an impressive 7,735 ready-to-eat meals. Beyond these vital supplies, Thai Union has also contributed a 30,000 baht fuel voucher to bolster the efforts of the rescue teams on the front lines.

Demonstrating a hands-on approach, Ms. Punjaporn Koosamarth, Deputy General Manager of Corporate Communications, and Ms. Wisaka Chantakij, Department Manager of Sustainable Development and Corporate Social Responsibility, with their Thai Union team, personally managed and delivered the supplies. Together, they aided in packing 1,200 relief packages at the Buaphet Rescue Association in Pathum Thani province, ensuring that the aid reaches the hands of those who need it most.

This initiative by Thai Union is more than just a corporate gesture—it’s a lifeline, and a compassionate response to an urgent crisis. Amidst the adversity, Thai Union’s actions underscore the power of unity and resilience, sending a clear message: when communities face their darkest hours, they’re not alone. Thai Union stands by them, dedicated to not just alleviating today’s pain, but also to fostering a brighter, more hopeful tomorrow.

39 Comments

  1. Sam Waters September 20, 2024

    I think it’s amazing that Thai Union is doing this! More corporations should follow their lead in times of crisis.

    • Gary B September 20, 2024

      But isn’t it just a PR stunt? They’re still a company benefiting from global seafood exploitation.

      • Anna M. September 20, 2024

        That’s harsh. If their help is genuine, I think the motivation matters less than the impact they’re having.

      • Sam Waters September 20, 2024

        Exactly, Anna. The bottom line is that people in need are getting help. Isn’t that the most important thing?

    • greenpeace_fan23 September 20, 2024

      Let’s not forget, large corporations often have a big carbon footprint. While their aid is commendable, there are other ways they could contribute, like investing in sustainable practices.

      • Jill P. September 20, 2024

        To be fair, Thai Union has made commitments towards sustainability. They’re recognized by the Dow Jones Sustainability Indices.

      • Gary B September 20, 2024

        Commitments are one thing, actions are another. Let’s see if they keep up the good work.

    • Liam September 20, 2024

      Do you really think those people in flooded areas care about PR or carbon footprints right now? They need food and essentials, pronto!

  2. Samantha September 20, 2024

    It’s heartening to see their team physically on the ground. This kind of corporate responsibility should be normalized.

    • James Duarte September 20, 2024

      I completely agree. Actions speak louder than words, and they are setting a great example.

    • Brenda K. September 20, 2024

      But how much of this is really going to the people and not lost in transit or administration costs?

    • Samantha September 20, 2024

      Good point, Brenda. Transparency and accountability are crucial. Hopefully, Thai Union is being honest about their efforts.

  3. TunaFanatic September 20, 2024

    I hope this doesn’t lead to unnecessary stress on tuna stocks. We need to think about sustainability in the long term.

  4. Jared September 20, 2024

    What an incredible effort by Thai Union! This really shows the impact large companies can have when they choose to help.

    • Ella W September 20, 2024

      This is why I support companies that give back to the community. Kudos to Thai Union!

  5. Miko September 20, 2024

    I’m from Northern Thailand and can confirm that the help from Thai Union is making a real difference. Thank you!

    • Lily September 20, 2024

      That’s great to hear, Miko! Sometimes we overlook the actual impact these initiatives have on local communities.

    • CRAIG1991 September 20, 2024

      Exactly, Lily. We should focus on results rather than speculating about motives.

  6. Carla H September 20, 2024

    I wonder if other seafood companies are stepping up too, or is it just Thai Union?

  7. Rebecca Lee September 20, 2024

    Amazing dedication by the team, especially by the management who didn’t just delegate but participated on the ground level.

    • ARichermond September 20, 2024

      Absolutely! Leadership by example makes all the difference.

    • Stephan P September 20, 2024

      True, but I hope this isn’t just a one-time deal. Long-term commitment is needed.

  8. Natasha September 20, 2024

    Does anyone know how we can contribute to these efforts?

  9. Eduardo G September 20, 2024

    While giving aid is important, let’s not forget the root causes of these frequent floods. Climate change is real!

  10. Nathan September 20, 2024

    This proves that private sectors can be more efficient in crisis management than government agencies sometimes.

    • MonicaS September 20, 2024

      Agreed. They often have the resources and agility that government bureaucracy lacks.

    • Jenna L September 20, 2024

      But should we rely on companies to fill gaps that governments are supposed to handle?

  11. GlobalCitizen601 September 20, 2024

    It’s good to see cross-sector collaboration. Businesses, governments, and NGOs should always work together in relief efforts.

  12. Ryan September 20, 2024

    Thai Union deserves some credit, no matter what some naysayers believe. They are helping those in need, period.

    • Jamie L September 20, 2024

      True, Ryan. At the end of the day, actions that save lives and improve conditions matter.

    • Claudia September 20, 2024

      I think it’s healthy to critique institutions. Keeps them accountable and encourages better practices.

    • Ryan September 20, 2024

      Critique is fine, but let’s not forget to commend positive actions too.

  13. Shannon D September 20, 2024

    I wonder how long this aid will last and if the support will continue until the situation improves.

  14. Tyrel1994 September 20, 2024

    This initiative is fantastic, but let’s not forget the importance of local community efforts. They are often the first responders and need support too.

  15. Juan Carlos September 20, 2024

    Wow, 15,000 cans of SEALECT tuna! That’s a lot. I hope it all reaches those in need without any issues.

  16. Eva T September 20, 2024

    This is philanthropy at its best. Thai Union should expand such efforts to other regions facing similar crises.

  17. Wehrman September 20, 2024

    It’s important for corporations to contribute to disaster relief. Kudos to Thai Union for setting an example.

    • HeatherW September 20, 2024

      Yes, but let’s also pressure them to maintain ethical practices across their operations.

    • Wehrman September 20, 2024

      Agreed, Heather. Ethical practice should be the foundation of any business, particularly those in industries with such a significant environmental impact.

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