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Thailand’s AI Future: New Legislation to Foster Innovation and Mitigate Risks

Thailand is venturing into a high-tech odyssey, drafting legislation that aims to weave artificial intelligence (AI) into its societal fabric, creating a seamless AI ecosystem. As the Electronic Transactions Development Agency (ETDA) wraps up an online public hearing on the matter, the intention is set to present the draft to the Cabinet by the end of July. Built on a foundation of gentle nudges in the form of soft laws and guidelines, Thailand’s AI framework is gradually cementing itself into a robust regulatory path, with Sak Segkhoonthod, a senior advisor at ETDA, at its helm. Highlighting the necessity of an AI law, he envisions a framework that deftly mitigates the technology’s multifaceted impacts.

Since the onset of 2022, Thailand has been a studious observer, examining global models and drawing particularly insightful lessons from the EU’s AI Act. This learning journey has culminated in the crafting of two pivotal draft laws, focusing on the regulation of AI-enabled services and the spirited cultivation of AI innovation. These twin pillars of innovation and regulation are poised to merge, birthing an AI law that artfully segments AI systems into categories of prohibition, high risk, and general use under a risk-based framework.

The ETDA, driving the charge in AI governance, champions a pioneering four-tier system. The first tier advocates for international collaboration, seeking to vault Thailand into the echelons of global authority in AI governance, aligning with the esteemed principles of UNESCO. The second sees sectoral regulators assiduously overseeing policies, while the third tier turns the spotlight on corporate spheres, equipping them with tools and guidelines ripe for implementation. Finally, the fourth tier endeavors to enlighten individuals, kindling AI literacy across the populace. This legislative agora seeks not merely to shield users from potential harm but to obliterate obstructions, cultivating an environment conducive to AI’s blossoming. For instance, current Transport Ministry rules exile the notion of autonomous vehicular escapades, but the upcoming law will be a harbinger of innovative acceptance.

Further, the draft permits stringent conditions for employing personal data collections in public-benefitting AI systems. It carefully supervises AI risks, ensuring that AI’s actions enjoy legal recognition unless explicitly prohibited. Importantly, AI remains the digital marionette in human hands, attributing its acts to humans, with exemption providing a sigh of relief when unpredictable outcomes unfold outside one’s foresight. Sectoral regulators will delineate the boundaries of forbidden and perilous AI applications, nudging AI service providers toward global best practices in risk management. Foreign AI operatives must engage local legal representatives, and companies are expected to label AI-generated content, enhancing transparency for consumers.

The ETDA’s AI Governance Center (AIGC) strategizes law enforcement symphony, with sectoral regulators performing the responsibilities of high-risk AI oversight. Two committees will materialize from this concert: one to sculpt frameworks and policies, another to vigilantly monitor AI risks. Provisional feedback from 80 organizations, including tech behemoths like Google and Microsoft, portrays a harmonious balance in the draft between caution against harmful uses and the encouragement of innovation. Yet, shadows of concern linger around the readiness of sectoral regulators for efficient AI supervision and the sovereignty undercurrents within AI dynamics. Standard benchmarking for Thai language models is on the discussion table.

In resonant support of the legislation, Ratanaphon Wongnapachant, CEO of SIAM.AI CLOUD, lauds the protective arm it extends against AI misuse, advocating responsibility in AI practices. Yet, Pochara Arayakarnkul, CEO of Bluebik Group, cautions the significance of AI’s legislative definition, highlighting the intricacies of AI’s varied industrial adoption risks. Meanwhile, Touchapon Kraisingkorn, head of AI Labs at Amity Group, calls for objective criteria in defining hazardous AI, suggesting metrics that juxtapose user numbers against potential damages. Proposing a tiered compliance framework adaptable to smaller enterprises and suggests the birth of “AI auditors,” with accreditation aligning with industry trusts, reported the Bangkok Post.

An “AI incident portal” is aflame in Touchapon’s vision, beckoning transparency and trust. When labeling AI-generated content, a phased, voluntary program is championed, tactfully addressing deepfakes and misinformation sans toilsome industry burdens.

26 Comments

  1. TechGuru99 June 29, 2025

    This sounds like a necessary step forward for Thailand. The balance of innovation and regulation is crucial in AI advancements.

    • SkepticalSam June 29, 2025

      But is regulation really necessary? Won’t it just stifle innovation?

      • TechGuru99 June 29, 2025

        Without regulation, we risk creating AI systems that can cause more harm than good. It’s about finding the right balance.

  2. AI_Advocate June 29, 2025

    I love this focus on AI literacy! Educating the population will make AI a tool for empowerment rather than fear.

    • StudentAnna June 29, 2025

      How will they actually educate everyone though? Not all schools even have basic computer classes.

      • AI_Advocate June 29, 2025

        That’s a good point. Hopefully, the government will invest in education infrastructure, both online and offline.

  3. Larry Davis June 29, 2025

    Why should international companies have to adhere to Thai AI laws? Sounds like overreach.

    • GlobalNomad June 29, 2025

      Because when you’re doing business in a country, you follow their rules. Simple as that.

      • Larry Davis June 29, 2025

        True, but it could discourage international investments if regulations are too stringent.

  4. FutureThinker June 29, 2025

    The idea of sectoral regulators monitoring AI risks sounds like a bureaucratic nightmare. Is this practical?

    • RealisticRachel June 29, 2025

      It sounds complicated, but maybe it’s necessary to ensure safety across different industries.

  5. gamer123 June 29, 2025

    AI in gaming needs clear guidelines too. Could be epic, but risky if mishandled.

  6. TechGirl June 29, 2025

    The notion of ‘AI auditors’ is intriguing. Could this be the next big job sector?

    • JobHunter42 June 29, 2025

      I certainly hope so! The tech industry needs more specialized roles like this.

  7. ConcernedParent June 29, 2025

    How will they protect kids from AI misuse, especially online?

    • SafeSally June 29, 2025

      Great point. Child protection should be a top priority in any AI legislation.

  8. Joe June 29, 2025

    Thailand’s collaboration on a global scale is impressive. I wonder if other Southeast Asian countries will follow suit.

  9. historybuff June 29, 2025

    Have we learned nothing from past tech overhauls? Rapid implementation can backfire.

    • ProgressivePete June 29, 2025

      But isn’t slow progress riskier, especially with fast-evolving tech like AI?

      • historybuff June 29, 2025

        Yes, but thorough testing and assessment are crucial to avoid potential disasters.

  10. Larry D June 29, 2025

    Can’t wait to see how they categorize different AI risks. I hope they consult with actual AI specialists.

    • SpecialistSue June 29, 2025

      They better! AI is too complex for lawmakers to handle on their own.

  11. SimpleSimon June 29, 2025

    Why can’t we just ban AI if it’s that dangerous?

    • PragmaticPhil June 29, 2025

      AI’s not just dangerous; it’s also incredibly beneficial. It’s like fire: useful when controlled.

  12. grower134 June 29, 2025

    The idea of AI labeling makes sense to me. It’s like food labels, but for content.

  13. TeacherTina June 29, 2025

    We must involve educators in AI discussions. They play a crucial role in shaping future generations’ understanding.

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