Thailand’s well-known fruit is promoted for tourism at the “Phuket Durian Fair.”

On Narisorn Road in the heart of the island province’s capital, the inauguration ceremony was conducted in front of the structures holding the Phuket Provincial Agriculture Office. The director of agriculture in Phuket emphasized the value of durian to the local population. Given the current pricing of the fruit, which incentivizes farmers to grow more durians, we estimate that farmers would use more of their land to produce durians instead of other crops.

Your breath will smell like you’ve been French kissing your dead grandma, as the late Anthony Bourdain memorably said of the durian.

The fruit is fairly well-liked, particularly with tourists from adjacent Asian nations, claims Chief Suban Rakthong. Local farmers will benefit more, according to Suban, if Phuket is entirely accessible to tourists. clench your nose. This week, Phuket’s agriculture officials launched the “Phuket Durian Fair” in an effort to increase consumer knowledge of the well-known Thai fruit and increase sales for the benefit of the local farmers. He asserts that durian production takes up around 2,511 rai of the island, and the 610 tonnes of durian produced annually are valued at nearly 53.7 million baht. Suban claims that there are 789 homes in Phuket where durian farmers reside. Thailand’s main export at the moment is durian. The well-known fruit’s export in 2021 brought in over 187 billion baht. Rubber barely generated 90 billion baht, compared to 100 billion for rice. The Centre Association’s Director, Professor Dr. Att Pisarnvanich, claims that due to fierce competition from Malaysia and Vietnam, its export market share may fall from 85% to 76%. Competitions for the best locally grown durians and associated goods were also held throughout the festival. There were also exhibits featuring various durian varieties. For the next five years, Thailand is expected to remain the top provider of durian in the globe.