In an ambitious move to cement its status as a trailblazer in the wholesale and retail fashion sphere, The Platinum Group is spreading its wings further across the vibrant heart of Pratunam. With the forthcoming unveiling of “The Platinum Square,” the company embarks on a transformative journey alongside the legendary Platinum Fashion Mall, propelling itself into an elite commercial epicenter. This bold initiative not only underscores The Platinum Group’s dominance in ASEAN’s bustling fashion arena but also amplifies Thailand’s allure as a magnet for global fashionistas and avid shoppers.
During a revelatory statement, Mr. Surachai Chotjurangkool, visionary Chairman of The Platinum Group’s Executive Committee, unveiled a momentous investment plan of 7.8 billion baht for 2024 aimed at this gleaming new venture. The Platinum Square project promises to be an enduring pillar of growth, merging seamlessly with the Platinum Fashion Mall to rejuvenate the dynamic wholesale and retail sectors of the nation, positioning Thailand as an indisputable fashion powerhouse across ASEAN.
Projected as a beacon among Thailand’s premier destinations, “The Platinum Square” is designed to capture the imaginations—and wallets—of shoppers from across the globe. Its development is poised to inject vitality into diverse sectors, from fashion to real estate and tourism, nurturing growth for stalwarts and neophytes alike. Notably, international visitors constitute around 70% of the clientele at Platinum Fashion Mall, hailing from nearby Indonesia, India, the Philippines, Malaysia, and Vietnam, with local enthusiasts completing the mix.
The magnum opus, “The Platinum Square,” will stand tall at the Pratunam intersection as a mixed-use marvel bestriding a robust 7-rai plot. Conceptually enriched by the “Spectrum of Fashion,” this towering 48-story edifice will boast a bustling 4-story shopping haven alongside an opulent 35-story hotel to entice and enthrall patrons. A sprawling parking facility accommodates over 600 vehicles, ensuring that convenience complements the estimated 3.95 billion baht construction endeavor.
In a grand celebratory gesture, construction commenced on April 1, 2025, and anticipation is rife for the shopping center’s grand reveal in 2028. Eager to foster collaborations, the venture unites an eclectic mix of wholesale brands, savvy SMEs, and indulging culinary experiences into a singular retail paradise.
A special highlight of the project is the exciting advent of the Mama Shelter Bangkok Platinum, a first in Southeast Asia. This quirky, vivacious hotel partners with Ennismore and Accor, promising guests 578 rooms filled with vibrant spirit and charismatic design inspired by Bangkok’s colorful tapestry. With captivating decor, comic-inspired mask lamps, and the luxurious touch of Mama Skin products, guests can revel in comfort and creativity.
Services at Mama Shelter are nothing short of extraordinary, offering culinary delights from signature homemade dishes to cocktails tantalizing the taste buds. With venues like a sports bar, Mama Play game zone, and atmospheric poolside bar, plus spirited gatherings like Mama’s Brunch or lively Mama Nights featuring electrifying artists, every moment is a celebration.
The Platinum Group’s commitment to unparalleled hospitality shines brightly through its Novotel Bangkok Platinum Pratunam, innovatively revamped with a flourishing spirit and sustainable ethos. Guests delight in enhanced culinary offerings while enjoying a design that marries technology, nature, and the bustling soul of Pratunam, resulting in a striking 94% occupancy rate in 2024.
Moxy Bangkok Ratchaprasong captures hearts as Asia-Pacific’s largest Moxy hotel (beyond China), beckoning thrill-seekers with vibrant offerings and preparing to unveil an uber-chic rooftop bar by year-end, promising panoramic vistas that redefine urban leisure.
On the island paradise of Samui, Holiday Inn Resort lends a sensorial escape, featuring a fantastic 800-square-meter children’s play haven and an enchanting Splash Pad water park, in harmony with nature and Thai-inspired shopping delights.
Quiescent yet brimming with possibility, The Market Bangkok awaits an exciting major renovation, with details tantalizingly under wraps but soon to unfold for another chapter of The Platinum Group’s spirited narrative.
With an impressive revenue surge in 2024 reaching 2,558 million baht—a towering 38% increase—The Platinum Group positions itself confidently for 20% growth in 2025. As they embark on this new chapter, their meticulous strategy ensures that fashion, tourism, and hospitality are interwoven seamlessly for enduring prosperity.
This development is just another vanity project for the rich. What about the local shops that will be overshadowed by these giant malls?
You have a point, but it’s also about economic growth. This project could create thousands of jobs and boost tourism.
Sure, but will those jobs be sustainable or just a temporary fix? Plus, the cost of living might increase for locals.
I think it’s an opportunity for local brands to shine alongside international ones. It’s about finding the right balance.
I agree with Joe. Often these projects exploit workers and don’t pay fair wages.
Wow, this Mama Shelter hotel sounds super cool! Comic-inspired decor and poolside bars? Sign me up!
I’ve stayed at a Mama Shelter before, and honestly, it’s all hype. The decor was fun but the service didn’t match the vibe.
Oh no, that’s disappointing. I guess flashy decor can’t replace good service!
I’m concerned that developments like this could erode cultural landmarks in Pratunam. Can modernity and tradition coexist?
While some might see it as eroding culture, others might view it as evolving culture. It’s not necessarily one or the other.
Emma, I appreciate your optimism, but sadly, it’s often cultural sites that are the first to go.
This sounds promising for my portfolio! Such expansion projects usually mean good returns.
All these expansions are happening without a mention of environmental impact. Are they going to ignore sustainability completely?
Agree! With climate change worsening, any commercial project should have a green plan.
Look, sustainable developments are great, but they also need to be financially viable. Sometimes there’s a trade-off.
Maybe they’ll incorporate eco-friendly designs like solar panels and rainwater harvesting. Let’s not jump to conclusions yet!
I can’t wait to visit! This sounds like a complete transformation for Pratunam. It’s gonna be amazing!
Believe me, I’ve seen such promises before, and often they don’t live up to the hype.
This expansion is reinforcing Thailand’s position as the region’s fashion capital. I wonder how Singapore will respond?
Love how they are focusing on quirky, vibrant hotels. It really captures the essence of Bangkok.
True, these hotels add character, unlike the cookie-cutter ones. Makes travelers’ experiences more unique!
Can’t wait for the mix of wholesale brands and new culinary experiences. Sounds like a retail paradise!
Don’t get your hopes too high. Often such malls are just filled with international brands you can find anywhere.
Isn’t the traffic in Bangkok already bad enough? How are they planning to manage the inflow of tourists?
They’ll need more than just a big parking lot. Efficient public transport connections are crucial.
Absolutely, without a good plan, traffic could become a nightmare!
This new venture is certainly going to raise the status of real estate around Pratunam.