In a groundbreaking move, TOA Venture Holding Co., Ltd. (TOAVH) is revamping the tender wheels of its organizational machinery. The stage is set for a captivating spin around the automotive block as Primus Group kicks into high gear, taking the helm of TOAVH’s auto dealership arm, spanning an impressive array of seven top-tier car brands. A strategic shift that’s all about turbocharging efficiency and zooming past competitors.
The roadmap to automotive excellence isn’t just about polished chrome and sleek upholstery, it’s about the whole exhilarating experience. That’s why Primus recently revved up anticipation at their glamorous Test Drive Day Primus Expo, hosted in the plush confines of the Primus showroom. While the eager engines purred, a caravan of cutting-edge models flaunted their flair, leaving would-be drivers at the starting line of temptation. For those coveting that new car smell, a siren call awaits—reserve and take the wheel by December 15th, 2024, and a shiny 5,000 baht’s worth of gold could be yours to shimmer in the rearview mirror.
At the helm of this ambitious journey, Mr. Nattavuth Tangkaravakoon, the visionary President of TOAVH, steers with an unwavering commitment to sustainability and green innovations. With the eco-conscious shift in the automotive landscape as their compass, TOAVH has linked arms with four of China’s electric vehicle giants: Deepal, Zeekr, Omoda & Jaecoo, and Aion. To illuminate the path forward, they’ve invested a hefty 220 million THB into enhancing state-of-the-art showrooms and service centers, ensuring patrons are pampered from the point of sale through the life of their vehicle.
To navigate the twists and turns of today’s dynamic automotive market, TOAVH has realigned its organizational gears, entrusting its complete dealership galaxy to the adept management of Primus Group. Enter Mr. Jirapol Rujivipat, the maestro conductor overseeing this transformation as Managing Director. His mission? To weave efficiency into the very fabric of TOAVH’s operational DNA, steering the collective towards its strategic goals with precision and flair.
“Mr. Jirapol is no stranger to the fast lane of success,” Mr. Nattavuth dishes proudly. “An industry titan whose acumen in leading premium car dealerships is matched only by his dedication to customer delight and service excellence. Under his adept guidance, TOAVH’s car division is poised for a future where growth isn’t just sustained, it’s supercharged!”
The seven illustrious brands under Primus Group’s aegis, with 16 showrooms shimmering across Bangkok, Chonburi, and Chiang Mai, include:
- MERCEDES-BENZ: Presented by Primus Autohaus in Ekamai-Ramintra, with expansions in Pattaya’s vibrant corridors.
- DEEPAL: Primus Mobility spearheads in the bustling roads of Ramkhamhaeng and Chonburi.
- ZEEKR: The emblem of prestige with branches in Ratchaphruek and an innovative store at The Mall Lifestore Bangkae.
- OMODA & JAECOO: Dominating the Rama 9 skyline through Primus O&J.
- AION: Nestled in Amata Nakorn, Chonburi under the banner of Primus Motors.
- MG: Led by Best Auto Sales Group, marking territory across several strategic locations, from Phetkasem 65 to Chiang Mai’s lively districts.
- SUZUKI: Steered by ITOA Auto Sales in the thriving heart of Sriracha, Chonburi.
In an era where driving satisfaction is the gold standard, Mr. Jirapol shares his polished vision: “At Primus Group, our mission is to engineer unparalleled customer journeys with services crafted by automotive artisans. We curate a blend of models adorned with state-of-the-art technologies to satiate the eclectic tastes of every driving aficionado. Our motto, ‘Your Cars, Let’s Primus take care of them,’ encapsulates our dedication to excellence across every experience.”
The curtain rises on a dazzling fleet of vehicles from Deepal to Suzuki at Primus showrooms, boldly offering pre-orders for the sleekest of new releases. Envisioned enticements include cash bounties, dreamy 0% interest schemes, and financing flexibility that begins at a breezy THB 222 per day or indulgent four-month plans up to THB 100,000.
And for the golden finish? At the headline “Test Drive Day Primus Expo,” MG and Suzuki are gifting an enticing gold voucher worth THB 5,000! An alluring bonus for customers sweeping in between November 15 and December 15, 2024, to harness their dream cars. For those with a passion for journeys and a penchant for grandeur, the road to automotive bliss beckons brightly at Primus Group.
Wow! TOAVH’s move sounds revolutionary. I can’t believe how they are integrating innovation with traditional automotive excellence. It’s a major leap forward!
I’m more excited about the sustainability angle! Collaborating with China’s EV giants shows real commitment to green transport.
Absolutely, it’s great for the environment and the industry. Hopefully, it encourages more companies to follow suit.
Green cars are nice, but let’s not forget the classic combustion engines. They have their charm and performance!
As long as they’re not compromising on speed and performance, I’m all in for more eco-friendly cars. But let’s be real, nothing beats the roar of a V8!
The Primus Expo sounds like a dream come true for car enthusiasts. It’s not just about buying a car, but experiencing a piece of luxury.
Luxurious for sure, but are all those extra frills worth the price tag? What really matters is reliability and cost-effectiveness.
Sometimes paying a bit more for image and comfort can be worth it, especially when you feel great driving it every day.
Less is more for me! I’d rather invest in experiences than things. To each their own, I suppose.
These promotions are tempting, but aren’t they just a marketing ploy to lux up sales? I’m wondering how good the deals actually are.
For sure, there’s always a catch, but sometimes you get genuinely good offers. Need to read the fine print and do your homework.
I hope TOAVH sticks to its sustainability promises. Too many companies do greenwashing. Time will tell if they’re serious.
You’re right. ‘Eco-friendly’ is the buzzword these days. Let’s hope they walk the talk and aren’t just painting their showrooms green.
I’m optimistic! They’ve invested a lot already, so that’s a good sign they’re committing long-term.
The tech they’re putting in these cars is next level! Can’t wait to see more autonomous features rolling out.
Autonomous cars are exciting but come with privacy issues. Who will own the data collected by these vehicles?
Good point, but the benefits might outweigh the risks if regulations are robust. Better safety and convenience are hard to resist.
Sounds like a money grab to me. They just want to lure people into debt with these fancy financing options.
Hardly new though, right? Financing has always been a method automakers use to sell more cars.
If it makes it affordable for regular folks to drive a better car, is that really a bad thing?
Excited to see more showrooms in Chonburi! This will bring more jobs to the area, which is fantastic.
Job creation is always a plus, but how many of those jobs are paying a living wage?
We can hope that with a big company like TOAVH, there’ll be fair practices and competitive wages.
Design-wise, these brands are killing it. Zeekr especially looks futuristic and stylish.
Design is nice, but practicality comes first. As long as it gets me from point A to point B safely, I’m sold.
Fair, but why not have an impressive piece of art along with functionality?
MG’s comeback with Primus is interesting. Is it just me, or have they really stepped up their game in recent years?
MG was quite popular back in the day. Their revival has indeed been impressive lately.
Primus taking over seems like the consolidation of the century. Can they really manage so many brands efficiently?
With the right leadership, anything’s possible. Mr. Jirapol seems to have a solid track record.
Sounds like another corporate ploy to distract from the real issues in the automotive sector, like labor practices and environmental impact.
Being critical is good, but let’s also appreciate the innovative steps being taken. Change is gradual but necessary.
This will definitely shake up the market. What are people’s thoughts on investing in these companies?
I’m always down for a test drive event! Driving these new models will be an adventure on its own.