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Unlock Europe’s Luxe Christmas Secrets with Thailand’s The 1: Indulge in the Ultimate Festive Shopping Spree!

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Picture this: a winter wonderland where the magic of Christmas and the allure of Europe’s grandest department stores converge, beckoning savvy Thai travellers with a penchant for luxury and festivities. Within the prestigious Central Group’s European ensemble, places like Selfridges in the United Kingdom, Rinascente in Italy, KaDeWe in Germany, ILLUM in Denmark, and Globus in Switzerland transform into a canvas of yuletide cheer, adorning their halls with more twinkling lights and exquisite decor than Santa’s very own workshop!

Let’s embark on a glamorous voyage to each of these high-end havens, where exclusive products and hard-to-snag finds await. Whether you’re after a personal treat or the perfect present for someone special, these European gems are dressed to impress, hailing a festive flurry of discounts and delightful experiences for members of The 1 loyalty program. Now, wouldn’t you prefer ringing in the New Year with a touch of splendour?

Showtime! at Selfridges, United Kingdom

Begin your escapade at Selfridges on Oxford Street, where holiday cheer rushes in early with the ‘Showtime!’ theme, an ode to the spectacle of theatre. Visual feasts crafted by the artistic duo of Queenie Ingrams and Matilda Greenwood capture the essence of Christmas pageantry right on the iconic windows. From 24 November, the stories unfold, wrapping shoppers in a cocoon of festive fantasy.

And for the ornament aficionados, Selfridges’ “Christmas Shop” is a trove of over 1,300 trimmings, from chic modern pieces to a revival of the much-coveted yellow bag ornament. Eclectic themes from ‘Gen Z Favourites’ to ‘A Conscious Christmas’ cater to all tastes, while championing sustainability under ‘Project Earth’. Hop online to and pre-empt the crowds with a sneak peek at the grand collection.

The Christmas Factory at Rinascente, Italy

Next stop, Italy, where Rinascente morphs its nine outlets into ‘The Christmas Factory,’ a place where joy is manufactured by the minute and seasoned with Italian luxury. Picture Limited Edition Lemax scents and classic nutcracker figurines bedecking the shelves, while pop-up ‘Food Gifts’ stores entice your palate with seasonal treats. To reserve your Italian trinkets right away, direct message the personal shoppers through LINE: @RinascenteOnDemand or make a beeline for

World of Ralph Lauren at KaDeWe, Germany

In Germany, KaDeWe aligns with Ralph Lauren for a ‘Holiday Takeover’, enveloping shoppers in a ‘World of Ralph Lauren’ that even St. Nick would envy. Engage in the art of giving with the ‘Ralph Lauren Giving Tree’ initiative, because nothing says Christmas like generosity. Don’t miss the exclusive pop-up store at KaDeWe Berlin, and if German soil eludes you, fret not, for is at your service.

Fashion, Fairy Tales & Festivities by Chanel at ILLUM, Denmark

ILLUM in Copenhagen is where fashion meets fairy tale. In cahoots with Chanel, it weaves a story of ‘Fashion, Fairy Tales & Festivities,’ turning the Danish store into a fantastical fashion haven. Lavish window displays, curated just for Chanel connoisseurs, alongside special treats at the Chanel Boutique sweeten the deal. And if you fancy yourself an angel, a photo booth bedecked with celestial wings awaits. This Christmas playground springs to life from 11 November — find out more and start celebrating at

Magical Train Journey at Globus, Switzerland

Lastly, Globus in Switzerland will ferry you through a ‘Magical Train Journey.’ Envision shopping through zones reflective of Swiss Alpine charm and brimming with fashion, beauty, and gastronomic allure. From household names to artisanal decor, every item beckons with the promise of Swiss luxury. Don’t wait for Santa’s sleigh; embark on this magic-filled excursion at all nine branches or initiate the festivities online at

But wait, there’s more sparkle for The 1 members! Your European shopping spree will be richly rewarded with points and discounts. Flaunt your The 1 app to revel in a tapestry of privileges—from Fast Track tax refund services to hotel deliveries, ensuring every moment of your shopping experience is as seamless as a winter’s skate on ice.

For those weaving holiday dreams from afar, don’t let distance dim your spirit. Selfridges ushers the holiday rush to your doorstep with their global delivery service. Just a click away at, and voilà – you can ring in Christmas with a sleigh-full of stylish decorations and gifts, no matter where you are.

So, as you’re making that list and checking it twice, remember that a European Christmas, replete with the charm of The Central Group’s department stores, is nothing short of nice. For more delightful details, visit #The1ให้ทุกสิทธิ์เป็นเรื่องพิเศษ and #The1inEurope to unwrap a season filled with extraordinary wonders. Let the merry making begin!


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