Boosting Tourism with Innovative NFT Project
In a groundbreaking move to revitalize the tourism industry, the Tourism Authority of Thailand (TAT) has partnered with Crypto City Connext and over 30 other partners to launch a trailblazing non-fungible token (NFT) project. The project features digital coupons adorned with images of “Nong Sukjai,” the TAT’s mascot, designed by more than 20 artists in various styles.
Initiating the Trial Phase
Currently in the trial phase, the NFTs can only be collected at select attractions, including Ratchaprasong Road in Bangkok, Nimmanhaemin Road in Chiang Mai, Dibuk Road in Phuket, Khao Niaw Road in Khon Kaen, and Yomjinda Road in Rayong. On April 13, a total of 5,550 digital coupons were released at these locations, with 5,000 classified as “normal,” 500 as “rare,” and 50 as “super rare.” The rarity level signifies the difficulty in finding the coupons and the value of the prizes that can be earned.
Simple Collection Process and User-Friendly System
To collect the NFTs, travelers only need to scan the QR code on the standee badge located at selected venues, after which the digital coupons will be stored in each individual’s personal e-wallet. Hatsathorn Srisuk, the project manager, emphasized that the digital coupons would be randomly distributed, meaning not everyone will receive the rarer ones. He also assured that the project was designed to be accessible to all tourists, even those who are not technologically proficient.
A First-of-its-Kind Initiative
Hatsathorn proudly proclaimed that “Thailand is the first nation to employ NFT technology to develop a sharing token system that uses tokens as an intermediary to share benefits with tourists and the local community, as well as providing benefits to visitors.” With such an ambitious project, Thailand aims to set a new benchmark for tourism innovation and pave the way for other nations to follow suit.
Plans for Future Expansion
The future looks promising for this NFT project, as the TAT plans to extend its digital voucher collection locations to encompass all provinces throughout Thailand. Such an expansion will not only provide tourists with more opportunities to collect NFTs but will also contribute significantly to the country’s overall tourism sector, leading to a substantial economic impact.