The Siam Piwat Group, renowned for pioneering luxury destinations and retail ventures, is poised to enhance Thailand’s global allure with an extraordinary lineup of year-end festivities. As the visionary force behind iconic locations such as Siam Paragon, Siam Center, and Siam Discovery—and a collaborative partner of ICONSIAM and Siam Premium Outlets Bangkok—Siam Piwat firmly cements its status as a trendsetter in crafting world-renowned locales. This year’s festive offerings promise to deliver an unmatched experience in Bangkok and the storied Chao Phraya River region, solidifying Thailand’s stature as a coveted destination for globetrotters, especially during the holiday season. With an impressive daily foot traffic expected of between 400,000 and 450,000 at Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, these celebrations are anticipated to significantly contribute to the Tourism Authority of Thailand’s ambitious target of attracting 39 million visitors in 2024. The influx of both local and international tourists is forecasted…
