In a dazzling tribute to Frieze Seoul, JAI by ONESIAM, the visionary platform from Siam Piwat Group renowned for forging luxury and influential communities, hosted its second global extravaganza outside Bangkok. This time, the iconic Korea Furniture Museum in Seoul served as the backdrop for an elegant evening of exclusivity.
JAI by ONESIAM is a passport to priceless experiences and privileges worldwide. Each event is meticulously curated by international peers and industry luminaries. The exclusive gathering for 60 elites was graced by global superstars such as Lee Minho (of Boys Over Flowers and Pachinko fame), Lee Jung Jae (recognized for Star Wars and Squid Game), esteemed actress Joomi Park (Beautiful Seoul, Ladies of the Palace), and Thailand’s Ambassador to Korea, His Excellency Tanee Sangrat.
Add to this illustrious list some of Korea’s eminent entrepreneurs and society icons—Lim Saeryung, Vice President of Daesang Group; Lee Taesung, CEO of Seah Holding; and Kim Hankook, CEO of Gentle Monster. They mingled with international high-fliers like socialite Eva Chow (Khee Soju) and Frieze Global Director Simon Fox. Renowned designer Teo Yang from Teo Yang Studio joined this distinguished crowd along with Thai guests such as Marisa Chearavanont, Kulapat Yantrasast, Nittha Kuhapremkit, and others.
“Siam Piwat has always strived to deliver extraordinary experiences to our valued JAI by ONESIAM members. This exclusive evening marks a significant achievement in fostering connections that transcend borders, celebrating our aligned values with global partners,” enthused Siam Piwat Group’s CEO, Chadatip Chutrakul.
The event was orchestrated alongside The Hyundai, Siam Piwat Group’s global experience partner. Jung Jee Young, President and Co-CEO of Hyundai Department Store, emphasized, “Our collaboration with Siam Piwat aims to offer our clients a plethora of meaningful experiences. By merging traditional culture with modern innovation, we endeavor to enrich the lives of our customers.”
JAI by ONESIAM’s Extraordinary Experiences
As guests stepped into the iconic Korea Furniture Museum, they were greeted by traditional Korean musicians set against a picturesque village showcasing ten exquisite ‘Hanok’ houses, reflective of the Joseon dynasty’s nobility. The tour continued through the museum’s palatial main building, housing over 2,500 pieces of rare furniture from the owner’s private collection, culminating in a private dining hall extravagantly curated by museum owner Chyung Mi-sook.
The evening’s pièce de résistance was a sumptuous six-course dinner themed ‘Journey Without Borders,’ a collaboration among culinary maestros: Michelin-starred chefs Jungsik Yim (Jungsik Seoul and Jungsik New York), Wilfrid Hocquet (Blue by Alain Ducasse), and Dej Kewkacha (Kyo Bangkok). Chef Jungsik Yim curated the cold starter, injecting modern flair into traditional Korean dishes, leading to the creation of Jungsik Seoul’s signature dish, ‘Gimbap’, crafted from only the finest ingredients.
Chef Jungsik Yim elaborated on his part of the culinary symphony, “This is an unprecedented collaboration, blending multiple culinary traditions. For the main course, I infused Tom Yum flavors from Thailand with Korean beef, employing French techniques, and complemented it with Tom Yum Risotto—melding diverse cultures into one dish.”
The remarkable evening was further embellished by Gentle Monster, the iconic Korean eyewear brand. CEO Kim Hankook crafted exclusive metallic mementos, allowing JAI by ONESIAM attendees to redeem any eyewear at Gentle Monster outlets globally without financial constraints.
“Gentle Monster dedicates itself to creating experiences that celebrate individuality and defy norms. Partnering with JAI by ONESIAM was natural—fusing art, culture, and innovation. Our specially crafted gifts for this grand event symbolize our shared vision of a borderless journey in luxury and style,” stated Kim Hankook.
The night concluded with photographs alongside celebrities and a networking session that buzzed with plans for future JAI by ONESIAM happenings. Guests also relished the breathtaking gardens of the museum.
Paulie Sirisant, CEO of Vibal Corporation and one of JAI by ONESIAM’s founding members, remarked, “The ‘Journey Without Borders’ event was utterly magical. I am profoundly honored to be a member and enjoy these unparalleled benefits.”
Thanavalai Vacharaphol, COO of Thairath Online, shared her enthusiasm, “I’m thrilled by the diverse and incredible people JAI brings together. Meeting and connecting with talents from various industries promises exciting collaborations. JAI is always a delightful surprise, and this event epitomizes its spirit.”
JAI by ONESIAM
JAI by ONESIAM stands as Asia’s unparalleled luxury lifestyle community, presenting curated experiences, exclusive privileges, and connections with global trendsetters. This innovative private club redefines traditional memberships, fostering a spirited global network of visionary entrepreneurs and influencers across Asia and beyond. Members are privy to exclusive events, global partner benefits, and VIP services, enhancing their lifestyles and connecting them with industry leaders worldwide. JAI by ONESIAM also fortifies Siam Piwat’s leadership in Thailand’s luxury retail, catering to the elite and revolutionizing its luxury CRM.
Official Partner: Hyundai Department Store
Hyundai Department Store is a premier retail chain in South Korea, boasting 16 nationwide locations. As part of the Hyundai Department Store Group, it’s celebrated for high-quality services, unique content, and trend-setting merchandise designed to exceed customer expectations.
Hyundai’s innovative contributions extend to the domestic distribution industry, exemplified by The Hyundai Seoul—a flagship store unveiled in February 2021, known for championing “retail therapy.” This approach reimagines traditional retail spaces as nature-friendly, leisurely environments.
Hyundai Department Store’s mission is to remain an evolving platform through constant content innovation, creating inviting spaces where customers linger and explore, enriching their shopping experiences.
This sounds like an incredible event, but it’s just a little too elitist for my taste. Isn’t it alienating to host such exclusive gatherings?
I think exclusivity is the point. It’s about creating high-value experiences for people who can appreciate and afford them.
But doesn’t that just create a bigger gap between the rich and the rest of us? Luxury shouldn’t be the only standard of value.
It’s aspirational. These events inspire people to strive for more. Plus, it promotes culture and innovation.
Lee Minho and Lee Jung Jae together? This is a dream come true for fans. It’s not just about luxury but about bringing world’s best talents together.
Totally agree! Seeing these stars at such events makes it even more worth following.
Celebrity culture is overrated. These events should focus more on art and culture rather than just star power.
While I get your point, celebrities help draw attention and give these events broader appeal. It’s a win-win.
The blend of culinary traditions sounds amazing. I’m particularly interested in the Tom Yum Risotto; anyone have more details on how it was made?
It’s a fusion dish combining Thai and Korean flavors with French cooking techniques. Truly unique!
The chefs involved are top-notch. They can make anything taste extraordinary.
It’s all just marketing for rich people. Nothing more.
I’m not sure that’s entirely fair. These events bring together influential people who can drive cultural and social change.
Influential, sure, but at what cost? These events are all about showing off wealth.
I love how they’re promoting traditional Korean culture with modern innovations. It’s important to keep traditions alive in a contemporary setting.
Does anyone else find it ironic that this exclusive event is celebrating a ‘Journey Without Borders’? Seems like a paradox to me.
I hadn’t thought of it that way, but you’re right. It is a bit contradictory.
True, but they might mean it metaphorically—about connecting different cultures and ideas rather than literal access for everyone.
Point taken, but still feels a bit off when it’s only accessible to a select few.
I can’t believe we’re still glorifying such elitist events in this day and age.
The collaboration with Hyundai is interesting. It definitely brings a new dynamic to retail therapy.
Hyundai has been doing a great job in innovating retail spaces. The Hyundai Seoul store is phenomenal.
All I see is an extravagant display of wealth while the rest of the world struggles.
Indeed, these kinds of events highlight the stark divide between the rich and everyone else.
I think blending different cultural elements in these high-profile events is a great idea. It’s about time we see more inclusivity in luxury events.
Events like this are critical for networking among the elite, which can lead to significant collaborations and advancements.
Does anyone know if these events ever translate into actual benefit for the general public or are they just high society partying?
Good question. They seem pretty insular, but sometimes the trends they set trickle down to the rest of us.
Loved seeing such big names from Korea and Thailand coming together. We need more cross-cultural events like this.
Exactly! These collaborations can really bridge gaps between different cultures.
Amazing to see how they are keeping traditional Korean art and furniture in the limelight. It’s a cultural win.
Agreed. It’s crucial to preserve and valorize heritage, especially in a globalized world.
Yes, and events like this can make younger generations more interested in their cultural roots.
Overall, as much as I want to appreciate these extravagant events, it’s hard to ignore the social inequality they perpetuate.
Does anyone know how one even gets an invite to these kinds of events? Feels like an exclusive club.
You probably need to be super rich or incredibly influential. It’s basically an invite-only club for the elite.