Welcome to the dazzling world of T-pop, where the sensational girl group known as 4EVE reigns supreme. Their infectious energy and catchy tunes have not only captivated their native Thailand but have also gained a massive following on the global stage. With their dynamic presence and unapologetic charisma, 4EVE has swiftly become the epitome of T-pop stardom. Let’s dive deeper into their fascinating journey and the sparkle that sets them apart.
From Stardom Aspirations to Reality
The story of 4EVE begins with a reality TV spectacle, “4EVE Girl Group Star,” masterminded by XOXO Entertainment under Workpoint Entertainment’s big umbrella. This thrilling series pitted twenty hopefuls against each other, each vying for a coveted spot in the dream team of seven. It aired its inaugural episode on July 13, 2020, and by the time it concluded on October 5th of the same year, the nation was ready for the birth of its next big stars. The concept? “Girl Crush”—a celebration of confident, bold women who weren’t afraid to showcase their unique flair and fabulousness.
The lineup inducted a rainbow of diverse personas: Mind (Atitaya Tribudarak), Jorin Kampeephan, Taaom (Benyapa Unjit), Hanna Rosenbroom, Fai (Nattaya Buttura), Punch (Tipanan Nilsiam), and Aheye (Korranid Laosubinprasoet). Each member brought something special to the table, creating a mosaic of style and energy that resonated deeply with fans worldwide.
The Musical Explosion: Debut to New Heights
December 2020 marked the grand debut of 4EVE with their single “OOH LA LA!”—a song that swept listeners off their feet into the vibrant world of T-pop. Fast forward to March 2021, and they unveiled “The First Album,” featuring the hit track “TEST ME” which soared to the number one spot on Thailand’s Spotify charts. The album was an eclectic mix of sounds crafted by top-tier producers like F. Hero, Urboy TJ, and President K, weaving an auditory tapestry that was both fresh and familiar.
The buzz around 4EVE was undeniable, setting the stage for their premiere live performance, “4EVE THE 1st CONCERT FRIENDS & FAMILY,” held on December 17, 2022, at the Queen Sirikit National Convention Center. Unsurprisingly, tickets were snatched up within moments, a testament to their burgeoning popularity. Their second concert, “NOW OR NEVER,” was announced on December 9, 2023, and hosted at the expansive Impact Arena on February 10, 2024. In a jaw-dropping feat, they sold out the 12,000-seat venue within hours, an unprecedented achievement for a Thai girl group.
Hit Tracks and Accolades
As their discography expands, tracks like “hot2hot,” “Test Me,” and “Tears” keep fans singing along and craving more. Despite their relatively short career, 4EVE has already bagged numerous awards. They were dubbed “Best New Artist” in 2022 and clinched the title of “T-POP of The Year 2023.” Recognition from prestigious bodies like the Grammys, which listed 4EVE among 12 emerging global girl groups, has catapulted their fame beyond borders.
In essence, 4EVE is more than just a musical group—they are a cultural phenomenon, a testament to the boundless potential of T-pop and its captivating allure. Their story is one of innovation, passion, and stardom, and as they continue to dazzle audiences near and far, the world eagerly awaits what these unstoppable young women will achieve next.
4EVE is a revelation in the music scene. Their energy is unparalleled, and it’s about time T-pop got the recognition it deserves!
Totally agree! But I still think they’re not as innovative as K-pop. Thoughts?
I think each genre brings its uniqueness. Comparing them diminishes the effort of the artists.
Their choreography is next level though. K-pop better watch out!
Hmmm, I still think BTS and BLACKPINK have better stage presence.
Honestly, 4EVE’s music just feels like a watered-down version of western pop to me.
That’s harsh. They’re creating a new niche in the global music industry.
Maybe, but the originality is still lacking.
4EVE’s rise shows the power of cultural globalization. They’re transcending borders and reshaping what it means to be an international success.
True, but globalization often erases unique cultural identities.
It’s a balance of influence and identity, I suppose.
Their journey from a reality TV show is inspiring. It proves talent shows really can create stars!
Or just catapult fabricants of the industry into the spotlight.
I attended the ‘NOW OR NEVER’ concert and it was mind-blowing! They are truly unbeatable in live performances.
Really? I thought the sound quality at Impact Arena was terrible!
It’s incredible how they sold out a 12,000-seat venue so quickly. Shows their real impact on the music scene.
As much as I love their songs, I think the western influence is too strong. Anyone else feel this way?
I see it as an evolution of sound rather than loss of cultural authenticity.
Good point, maybe I’m just too nostalgic for traditional styles.
4EVE might just be the future of Asian pop. Their style is refreshing and much needed!
It’s refreshing until it becomes mainstream and loses what makes it special.
As long as they keep innovating, they’ll remain special.
How do 4EVE compare to groups like TWICE or ITZY? Does anyone think they could surpass them?
I’m fascinated by how much T-pop is intertwined with cultural politics in Thailand. It’s not just about music.
Awards like ‘T-POP of The Year’ only go to the ones hyped by media. Actual talent isn’t always recognized.
4EVE’s style is a blend and that’s what makes them different. Embracing various influences is their strength.
Adaptability is key in the global market.
When will western critics finally acknowledge the depth and creativity in T-pop? It’s criminally underrated!
As long as the western market stays dominant, they’ll always downplay emerging competitors.
Memorable tracks like ‘Test Me’ are just the beginning. Ready for their next big hit!