Thailand’s Tourism Authority (TAT), together with the Small and Medium Enterprise Development Bank of Thailand (SME D Bank) and the Electronic Transactions Development Agency (ETDA), are championing a brave new approach to tourism. Their strategy, based on innovative technologies, aims to drive sustainable business growth within the sector, under the banner of the “Tourism Entrepreneurship Potential Development on Travel Products and Services in the Digital Age Project”, henceforth referred to as “Enhancing Thailand Tourism 2023”. With the organisational expertise of ARIP Public Company, a leading name in ICT/Business media, this initiative marks a significant step forward.
“Enhancing Thailand Tourism 2023” is devised as a catalyst, inspiring and aiding travel business owners to tap into the potential of technological advances and innovation. This objective aligns perfectly with their mission – to prepare businesses to face the digital era’s unforeseen changes and challenges head-on. By harnessing technology to refine their services, and create top-tier travel products, they will increase their resilience and thrive. The project’s wider vision includes fostering innovation within the tourism technology space, encouraging startups to take advantage of these exciting opportunities, and develop travel tech solutions that resonate with the industry’s needs.
The centerpiece of “Enhancing Thailand Tourism 2023” is a groundbreaking platform, the Travel Tech Conference. This hybrid event, scheduled from 15th to 24th September 2023, offers free participation through online and onsite mediums.
The ten-day online seminar, powered by a virtual platform, will run from the 15th to 24th September 2023. Focusing on a gamut of topics pertinent to businesses such as hotels, tours, restaurants, entertainment, health and wellness, this event introduces innovative solutions designed by experts in real-time. Layered on top of this, an immersive virtual exhibition provides users with a wealth of exciting experiences.
The onsite event, scheduled for the 23rd and 24th September 2023, is all set to light up the Grand Hall at the True Digital Park Building. Here, seminars and visionary talks from eminent personalities in the tourism arena, seasoned YouTubers, and influential digital marketers offer invaluable insights. The focus remains to build the capacity of tourism operators and other stakeholders through networking opportunities. Specially curated Digital Technology Services and Products display booths from the likes of TAT, SME D Bank, ETDA, and partner networks will add tremendous value. Rigorous hands-on workshop activities will further enhance attendees’ capacity to understand, dissect and predict future tourism businesses using modern tools. Finally, a business matching zone extends opportunities for forging business ties and initiating compelling activities.
“Enhancing Thailand Tourism 2023” is slated to be the Travel Tech Conference of the year. Join us online between 15th to 24th September 2023, and onsite on 23rd and 24th September 2023 at the Grand Hall, True Digital Park Building. Pre-register and join us at www.enhancingthailandtourism.com for updates on this high-profile event. You can also follow our updates on all main social media platforms (Facebook, YouTube, LINE, Instagram, TikTok) at “Enhancing Thailand Tourism”.