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CP Group’s Earthquake Relief Efforts in Myanmar and Thailand: A Unified Response

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In an inspiring show of solidarity and compassion, CP Group has launched a sweeping relief operation following the devastating earthquake that recently shook Myanmar and parts of Thailand. The initiative kicked off with a poignant ceremony on March 31st, where the Group’s senior officials, including the esteemed Senior Chairman Dhanin Chearavanont, Chairman Soopakij Chearavanont, and CEO Suphachai Chearavanont, led employees from their global offices and factories in observing a moment of silence to honor the lives lost in the tragic event.

Mr. Dhanin, visibly moved, extended heartfelt condolences to the families of the victims, reaffirming CP Group’s steadfast dedication to aiding the affected communities. He emphasized the company’s commitment to effective crisis management, ensuring that all business units swiftly deploy the necessary resources for relief efforts.

The proactive approach at CP Group witnessed an emergency meeting chaired by the ever-diligent Mr. Suphachai. During the session, he highlighted the critical importance of safeguarding not only employees but also customers and partners. With rigorous safety checks, independent engineers confirmed the structural soundness of CP buildings, paving the way for the resumption of operations while encouraging each unit to tailor their response to the local needs on the ground.

Reflecting its ethos of caring, the company set the ‘CP for Good Deeds’ initiative into motion, launching the campaign “Sending Strength to Earthquake Victims.” Volunteers rallied together, coordinating with government entities, local communities, and NGOs, each spearheading unique facets of the relief mission. 

A remarkable scene unfolded on April 1st in Bangkok, where CP Group swiftly mobilized to provide essential nourishment to two Royal kitchen stations. Under the stewardship of senior executives like Mr. Jhomkitti Sirikul, Ms. Puangphen Sunthornsiri, and Mr. Tienchai Jupattanakul, donations poured in. Maj Gen Suravith Dangchant received generous contributions including:

  • 450 kg of rice from CPI
  • 10,000 eggs from CPFGS
  • 1,000 bottles of water from CP All
  • 500 pieces of bread from CPRAM

Their tireless efforts supported both survivors and rescue teams, especially those directly affected by the catastrophic collapse of the Office of the Auditor General (OAG) building in Bangkok. CP Group’s donations did not stop at the city borders; their aid spread, encompassing:

  • 30,000 eggs, 500 kg of chicken, 300 kg of pork (valued at THB 193,000)
  • 1,470 kg of rice (CPI)
  • A selection of dim sum and bread from CPRAM

The aid distribution reverberated far beyond initial predictions. Contributions funneled through the Phetkasem Foundation at the iconic Erawan Shrine, supplemented by the Goodness Foundation and Ruamkatanyu Foundation. CP is also keenly aware of the health needs during such crises, providing over 12,000 CP-branded face masks to shield frontline workers from dust and debris.

Grabbing the mantle of technological support, True Corporation assured stable and reliable communication networks for rescue operations even in the furthest flung regions.

Moving across borders into Myanmar, CP Group’s relief campaign, orchestrated by the dedicated Mr. Uthai Tantipimonphan, Vice Chairman of Myanmar CP Livestock, lent a hand at ShweGu Monastery in Yangon, sharing much-needed water, eggs, chicken sausages, and cooking oil with dislocated survivors.

Driven by boundless energy and goodwill, Makro Myanmar, backed by collaboration with the Thai Business Association of Myanmar and the Thai Embassy, diligently supplied:

  • 150 pallets of drinking water
  • 100 pallets of instant noodles
  • 150 pallets of cakes
  • 40 pallets of energy drinks

As CP Group steps forward with unwavering determination, it continues to stand with affected communities, delivering meaningful support and relief during these challenging times. Through these efforts, they steadfastly affirm their commitment to humanity, resilience, and the power of collective goodwill.

25 Comments

  1. EnviroConern April 3, 2025

    CP Group’s relief efforts are commendable, but let’s not forget their environmental impact in the long run!

    • Lisa M. April 3, 2025

      While I agree that corporate responsibility is important, it’s essential to prioritize immediate relief in a crisis.

      • EnviroConern April 3, 2025

        Sure, Lisa, but why can’t corporations do both—immediate relief and long-term environmental commitments?

  2. JohnD April 3, 2025

    Wow, CP Group is really showing what corporate responsibility should look like. Kudos!

    • Ella22 April 3, 2025

      Kudos, yes, but I still wonder how much of this is a PR stunt. They are a giant corporation after all.

      • JohnD April 3, 2025

        Even if there’s some PR intent, at least they’re making a positive impact.

  3. Susan L. April 3, 2025

    The scale of their aid is impressive. Hope other companies follow suit!

    • grower134 April 3, 2025

      It’s worthwhile noting that many smaller companies don’t have the resources to help on this scale.

      • Susan L. April 3, 2025

        True, but even small gestures can make a big difference.

  4. AcademicAndy April 3, 2025

    This multifaceted relief approach is a fascinating case study in corporate crisis management, combining logistical foresight and empathy.

  5. JrPundit55 April 3, 2025

    Corporate responsibility? More like corporate savior complex if you ask me.

    • Kara N. April 3, 2025

      We’re living in times where we criticize even the good actions. I just can’t understand it.

  6. BearWithMe April 3, 2025

    As someone in Thailand, I can say CP Group’s quick response is really helping on the ground.

  7. SkepticalSam April 3, 2025

    I question the sincerity. Perhaps it’s more about making headlines than hearts.

    • Brenda Lee April 3, 2025

      Headline or not, if it helps, it helps. Practical impacts over potential motives.

  8. Dylan T. April 3, 2025

    Could CP Group’s charitable move pave the way for a corporate-led assistance framework globally?

    • Sarah J. April 3, 2025

      It’d be amazing if so, but the challenges of maintaining transparency across borders is daunting.

  9. PeacefulPaul April 3, 2025

    Instead of focusing on motives, why don’t we hope for a ripple effect across industries?

    • Chris_UK April 3, 2025

      Agreed. Positive actions inspire guidelines for future corporate behavior.

  10. Maddie14 April 3, 2025

    The mention of True Corporation maintaining communication networks—often goes unnoticed but pivotal!

  11. CoachKev April 3, 2025

    Let’s promote awareness on provisions that aid sustainability even during disaster relief.

    • Ella22 April 3, 2025

      Good point, Kevin. Sustainable solutions could lead to better long-term outcomes in disaster zones.

  12. HumbleHistorian April 3, 2025

    It’s gratifying to witness such acts of solidarity reminiscent of traditional community support systems.

  13. Kim D. April 3, 2025

    Could these measures focus more on long-term community rebuilding strategies rather than immediate fixes?

    • JohnD April 3, 2025

      Hopefully, their involvement evolves into sustainable community development.

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