CP LAND Shines with ACES 2024 Award for ‘Solar Cell for Life’ Project

Picture this: A mission of hope and illumination, as solar-inspired streetlights unfurl a path of radiance through rural enclaves hemmed by the shadows of electricity scarcity. The drive not only cradles the community’s heartbeat, well-being, and road safety like a beloved kin but also raises a toast to local tourism and sparking fresh economic ventures — all through the symphony of sustainable energy.

CP LAND’s esteemed CEO, Keerati Satasook, bestowed pearls of wisdom: “The ‘Solar Cell for Life’ beacons CP LAND’s unwavering pledge to uplift rural realms while nurturing a verdant tapestry of sustainability. This dance of light and life harmonizes beautifully with our heart song, ‘Accessible Communities for Life,’ lighting joyous pathways even in the remotest corners where illumination becomes a symbol of hope.”

And what a testament it is! The Community Initiative Award sings CP LAND’s serenade of social responsibility aloud. It paints a vivid portrait of a company whose pursuit of business success tangos seamlessly with the art of meaningful societal contributions.

In another act of grace, Sasinan Allmand, the maestro in Marketing and Communications Strategy at CP LAND, wove a narrative of inspiration: “The ‘Solar Cell for Life’ cast its vision from the loom of sustainable community value. It crafts a narrative of uplifting Kiriwong Village — a fertile, produce-laden hamlet — yet battling somber living conditions amidst the electricity void.”

Through an ensemble of community members, governmental elders, and keen private sector allies, CP LAND adorned a five-kilometer stretch with 80 brilliant solar street lamps. This masterstroke ignited safer havens, seamless travel, and thriving trade while fending off shadows in tourism’s toil.

The crown of international acclaim was delicately placed with the Community Initiative Award, a harmonious note in the ACES Awards’ 2024 symphony. This very opus was also featured in “Happiness is All Around,” an advertisement journey that danced across digital realms, led by the melodious Singto Namchok in 2022 — showcasing CP LAND’s tenacity in delivering clean energy and rejuvenating livelihoods.

Dr. Shanggari Balakrishnan, sage and President of the ACES Awards Judging Committee, serenaded this monumental effort: “The ‘Solar Cell for Life’ exemplifies corporate social responsibility, harmoniously blending innovation with sustainability, bestowing communities with cascading benefits. CP LAND is a beacon of leadership in crafting safer, sustainable communities.”

The judgement relied on an octet of criteria: Programme Initiation, Employee Involvement, Community Impact, Strategic Integration, Resource Allocation, Impact Assessment, Partnership Collaboration, and Project Success.

In the year of our stories, 2024, CP LAND unfurled the tapestries of the ‘Solar Cell for Life’ in the Noen Maprang district of Phitsanulok Province and Si Chomphu district in Khon Kaen Province. An everlasting narrative of nourishment and clean energy dawns anew in rural realms. Impelled by the vision ‘Accessible Communities for Life,’ CP LAND remains steadfast, a paragon of societal and environmental prosperity, crafting tomorrow’s promise for communities and the nation. #CPLAND #AccessibleCommunitiesforLife #SolarCellForLife #ACESAwards2024 #SustainabilityAward #CommunityInitiativeAward #CleanEnergy #HappinessisAllAround #ESG #Sustainability #Zerocarbon