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Experience Luxury Timepieces at Siam Paragon: Discover Exclusive Watches & Wonders 2024 Collections

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Welcome to Siam Paragon, the definitive “Luxury Watch Destination” that stands tall as Thailand’s epicenter for over 43 prestigious watch brands. This unwavering position showcases the confidence of leading watch houses and Siam Paragon’s commitment to delivering a world-class, unparalleled experience for customers. Be among the first to witness the spectacular array of leading timepieces from Watches & Wonders 2024, the ultimate watch event, held annually in Geneva, Switzerland. As a pioneer in the luxury retail industry, Siam Paragon boasts a formidable high-purchasing power customer base, crafting the ultimate luxury destination with an unmatched collection of global elites.

Making their grand debut at Siam Paragon are the latest innovations and intricate craftsmanship of complication watches. Prepare to be mesmerized by:

A. Lange & Söhne, the legendary German brand, proudly presents new models from Watches & Wonders 2024 for the first time in Thailand. Among these will be the awe-inspiring DATOGRAPH watch, flaunting a chronograph, large date display, and power reserve indicator. Adding to the marvel, the DATOGRAPH Perpetual Tourbillon “Lumen,” crafted from luxurious 18K honey gold, features an intricate perpetual calendar and a tourbillon mechanism.

This year, Cartier explores time through the lens of magic. Showcased at Watches & Wonders 2024 are enchanting pieces from the Santos collection, designed to conquer the sky, toy with the notion of time, and defy earthly gravity. A showstopper among them is the Santos-Dumont Rewind, a limited-edition marvel that defies conventionality by reversing time through a mechanism that rotates its hands backward. This extraordinary timepiece is limited to only 200 pieces worldwide.

Adding to the allure is Chopard with its “Little Diamonds Do Great Things,” a sophisticated masterpiece meant to captivate female admirers. Embracing the elegant lines of the iconic Happy Sport collection, it stands as a true testament to Chopard’s legacy.

2024 brings us Franck Muller unveiling the Cintrée Curvex Nuance, a fresh take on the brand’s distinctive barrel-shaped case. With its unique silhouette, this timepiece earns its place as a rare gem in any collection.

IWC Schaffhausen joins the celebration with its newest additions to the Portugieser collection straight from Watches & Wonders 2024. Watch enthusiasts can now indulge in experiencing all three mechanisms—Chronograph, Automatic, and Perpetual Calendar—each featuring a captivating new dial color reflecting the eternal cycle of day and night.

Jaeger-LeCoultre introduces the latest to its Polaris collection, flaunting the innovative Geographic Travel Time function in a novel sporty yet luxurious format. Additionally, the Polaris Date and Polaris Perpetual Calendar make their debut in Thailand, exclusively at Siam Paragon.

This year, all eyes are on OMEGA as it expands its Speedmaster 38mm collection with gold and steel versions. Each piece features a bezel sparkling with 52 diamonds and a crowned single diamond, a continued favorite among aficionados.

PANERAI enthralls with the Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™, a must-have for maritime collectors. This collaboration between Italian sea legends introduces a groundbreaking material case, 44% lighter than steel yet ten times stronger than ceramic, boasting up to 500 meters of water resistance.

Honoring its 150th anniversary, Piaget reveals the Piaget Polo Date, an exquisite timepiece with an in-house automatic movement encased in 18K rose gold, featuring the brand’s signature chocolate dial and a sophisticated brown alligator leather strap, radiating unparalleled elegance.

Vacheron Constantin, the epitome of luxurious craftsmanship, presents five exceptional new models at Watches & Wonders 2024, exclusively available in Thailand. Delighting watch connoisseurs, these include the Patrimony Manual-Winding, Patrimony Moon Phase Retrograde Date, Traditionnelle Tourbillon Chronograph Collection Excellence Platine, along with the Overseas and Overseas Tourbillon models.

Finally, Zenith showcases its flagship timepieces that no collector can afford to miss. Key highlights include the Chronomaster Original Triple Calendar, Chronomaster Sport in Titanium, Chronomaster Sport with a Green Dial, DEFY Skyline Chronograph, DEFY Extreme Diver, and DEFY Revival A3648, among others.

Beyond the horological marvels, Siam Paragon offers an extraordinary experience for watch collectors by partnering with PMT The Hour Glass to present masterpieces from revered global brands such as Girard-Perregaux, Hublot, MB&F, and Ulysse Nardin’s Freak S Nomad. In collaboration with SHH Pendulum, Thailand’s premier world-class watch boutique, Siam Paragon showcases independent luxury brands known for their innovative designs and intricate mechanisms. Enthusiasts can admire timepieces from Greubel Forsey, H. Moser & Cie., Jacob & Co., Laurent Ferrier, and Moritz Grossmann.

Immerse yourself in witnessing the most pioneering timepieces from world-renowned brands, directly from Watches & Wonders 2024, exclusively at Siam Paragon. For inquiries, don’t hesitate to call 02-610-8000 or follow us on Facebook at Siam Paragon.


  1. Anna K. July 5, 2024

    I can’t believe they’re actually reversing time with that Santos-Dumont Rewind! That’s literally like something out of a sci-fi movie.

    • Tom Nichols July 5, 2024

      It’s pretty fascinating, but do you think it’s actually practical in day-to-day use? Sounds more like a gimmick to me.

      • watchguy98 July 5, 2024

        True, Tom, but isn’t the charm of luxury watches the ability to own something unique and innovative, even if it’s not entirely practical?

      • Anna K. July 5, 2024

        I think it has its place. Sure, you might not use it to travel through time, but it’s a conversation starter and a wonderful piece of engineering.

  2. Cristina L July 5, 2024

    Frankly, these watches are just a show of extreme wealth. There are starving people in the world, and we’re fascinated by watches with diamonds and tourbillons?

    • LuxuryEnthusiast123 July 5, 2024

      I get your point Cristina, but luxury items like these stimulate the economy and create jobs. Plus, what’s wrong with appreciating fine craftsmanship?

    • Cristina L July 5, 2024

      Creating jobs is one thing, but it’s hard to justify spending so much when there’s so much need elsewhere. Just saying, the priorities seem off.

    • Sarah O. July 5, 2024

      But isn’t it human nature to want and appreciate beautiful things? You can’t really fault people for that.

  3. Jason July 5, 2024

    The innovations at Watches & Wonders 2024 are absolutely mind-blowing! I am particularly hyped for the new IWC Schaffhausen’s Portugieser collection.

    • Emily Reynolds July 5, 2024

      Same here, Jason! The new dial colors are stunning. Do you think they’re the best collection out of those listed?

    • Jason July 5, 2024

      I think so, Emily. However, the Zenith DEFY Extreme Diver also caught my eye. It’s a tough call!

  4. Paul T. July 5, 2024

    I’m curious about that Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech™ from Panerai. Sounds revolutionary, but why is there such an obsession with materials?

    • Karen July 5, 2024

      Material innovation is essential in watchmaking! It not only enhances the watch’s durability but also makes it more unique. Plus, 44% lighter is a huge deal!

    • Paul T. July 5, 2024

      I get the durability aspect, but I sometimes feel it’s just an excuse to charge more.

  5. grower134 July 5, 2024

    Piaget celebrating 150 years with a chocolate dial is sheer elegance. But isn’t it just another way to jack up the price for a different color?

    • Leonard July 5, 2024

      It’s not just about the color but the history and craftsmanship behind it. 150 years is a huge milestone!

      • grower134 July 5, 2024

        I guess you have a point, Leonard. Still feels a bit like marketing hype.

  6. Jose M. July 5, 2024

    The Vacheron Constantin models are in a class of their own. I would love to get my hands on the Traditionnelle Tourbillon Chronograph Collection Excellence Platine.

    • Celeste July 5, 2024

      Absolutely, Jose! But isn’t the price tag just outrageous? Do you think it’s worth the investment?

      • Jose M. July 5, 2024

        If you consider the craftsmanship and the prestige attached to Vacheron Constantin, it could be a worthy investment.

  7. Lee July 5, 2024

    Why would anyone spend so much on a watch? They’re basically obsolete with smartphones these days.

  8. Nina July 5, 2024

    I’m so excited for the new Jaeger-LeCoultre Polaris collection, especially the Geographic Travel Time function. It’s perfect for frequent travelers like me.

  9. oldschoolJules July 5, 2024

    A lot of these models scream innovation, but they seem to forget about the timeless classics. Where’s the homage to the origins of watchmaking?

    • Mark July 5, 2024

      Good point, Jules. While I appreciate the modern designs, I think there’s something irreplaceable about vintage styles and traditional craftsmanship.

      • oldschoolJules July 5, 2024

        Exactly, Mark! Sometimes simplicity speaks louder than all these new bells and whistles.

  10. Lara D. July 5, 2024

    Why is Siam Paragon focusing so much on exclusive brands that only a tiny percentage of people can afford? What about inclusivity?

  11. Jack P. July 5, 2024

    I think Siam Paragon partnering with PMT The Hour Glass and SHH Pendulum adds incredible value, especially for serious collectors. It’s not just about the watches but the experience and access.

  12. Traveller27 July 5, 2024

    Chopard’s ‘Little Diamonds Do Great Things’ is such a charming concept. I love how they are focusing on female admirers.

  13. Hannah July 5, 2024

    Am I the only one who thinks all this buzz around luxury watches is just too much? There are other, more pressing issues in the world.

    • Peter G. July 5, 2024

      You’re not alone, Hannah. While it’s impressive, it’s hard to reconcile with the amount of money poured into these watches.

    • LuxuryEnthusiast123 July 5, 2024

      Appreciating luxury doesn’t negate caring about other issues. People can surely find a balance.

    • Hannah July 5, 2024

      I suppose, but the extravagance is sometimes hard to digest.

  14. Roberto July 5, 2024

    The Franck Muller Cintrée Curvex Nuance with its unique silhouette is an absolute standout! It’s a must-have for serious collectors.

  15. Ella J. July 5, 2024

    The OMEGA Speedmaster 38mm with diamonds sounds divine! But honestly, would you really wear something so ostentatious every day?

    • Brad July 5, 2024

      I think it’s more for special occasions, Ella. Definitely not an everyday piece, but something to treasure.

  16. TechyTim July 5, 2024

    Are mechanical watches even relevant in this digital age? Smartwatches offer so much more functionality and are way cheaper. Thoughts?

    • VintageVinny July 5, 2024

      It’s not just about functionality. It’s about heritage, craftsmanship, and owning a piece of history. Mechanical watches have their own charm that smartwatches can’t replicate.

    • TechyTim July 5, 2024

      True, there is an artistic element, but still, the practicality of smartwatches gets my vote any day.

  17. Felicity H. July 5, 2024

    I’m drooling over the new models from A. Lange & Söhne! They’re just exquisite. That honey gold DATOGRAPH Perpetual Tourbillon is perfection.

    • James B. July 5, 2024

      Absolutely, Felicity! The intricacy and attention to detail are breathtaking. How about the large date display? Stunning, right?

  18. Larry D July 5, 2024

    The collaboration between PANERAI and Italian sea legends is groundbreaking. High water resistance is a game-changer for divers!

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