(In photo): The Grand Opening of Long John Silver’s will take place this weekend, 19-21 July, 2024. Pictured, Mr. Say Ho Teow, co-founder and board member of Long John Silver’s Thailand (left), together with Mr. Mulyadi Syariffudin, co-founder and board member (right), and Ms. Supasiri Leelapornpinit, Managing Director of Long John Silver’s (Thailand) Company Limited.
Long John Silver’s, the renowned American seafood restaurant chain known for its top-quality catches, arrives in Bangkok at the shopping haven, Mega Bangna. Long John Silver’s promises a delightful banquet of the freshest seafood, all beautifully fried in their legendary batter. With a warm and fun ambiance, it’s a picture-perfect spot to showcase on social media. Make sure to ring the captain’s bell loud and clear, and dive into the festive launch activities!
A special food preview was organized for media guests eager to sample their much-talked-about seafood, offering an exclusive sneak peek before the official public opening this weekend. What sets Long John Silver’s apart is their commitment to sustainably caught, wild fish sourced from the clearest waters—from the pristine Alaskan seas to the gentle waves off New Zealand’s coast.
Long John Silver’s: Our Promise to You
“If our seafood were any fresher, you’d have to catch them yourself in Alaska!” With a specially trained Thai crew, every piece of fish is fried to crispy perfection. Beyond just taste, they aim to create joyful dining moments for families and friends. At the event, business representatives in Thailand gave heartwarming speeches before unveiling some of the restaurant’s exciting dishes.
A Voyage of Heritage and Responsibility
Standing tall as “the world’s favorite seafood restaurant,” Long John Silver’s prides itself on being a responsible steward of the sea. Long before sustainability became a buzzword, they were leading the charge, working with partners equally committed to minimizing environmental impact.
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Mr. Mulyadi Syariffudin, co-founder and board member of Long John Silver’s Thailand, shared, “We aspire to bring the ultimate seafood experience to Thailand. We’re focused on quality and sourcing the finest seafood ingredients to offer exceptional value. For the Thai market, providing such quality at such reasonable prices is revolutionary, making top-tier wild-caught fish accessible to all.”
Mr. Say Ho Teow, also a co-founder and board member, emphasized, “We are meticulous about our seafood sourcing. For instance, our pollock is wild-caught in Alaska using sustainable fishing practices. Our chicken is locally sourced, 100% natural, hormone and antibiotic-free, and raised humanely. We offer a lively and fun dining experience, aiming to redefine quick service in this sector.”
Ms. Supasiri Leelapornpinit, Managing Director of Long John Silver’s (Thailand) Co., Ltd., has played a pivotal role in bringing this beloved chain to Thailand. With over 20 years in the F&B industry, she passionately remarked, “We’re unique in Thailand’s market. Unlike typical chain restaurants that focus on chicken and burgers, we offer premium seafood on a quick-serve basis. We aim to engage all customer segments—families, kids, singles, and even groups of friends. Our everyday dishes are an exciting, high-value alternative to the usual fare.”
Our Signature Dishes
- Fish Combo – 189 THB – Delight in crispy fish that’s soft inside, served with perfectly fried potatoes.
- Chicken and Shrimp Combo – 179 THB – A perfect harmony of fried chicken and shrimp, paired with crispy waffle potatoes. Ideal for those who can’t choose between their two favorites.
- Cream Pasta with Salmon – 269 THB – Featuring a light, creamy sauce that enhances the freshness of the salmon.
- Bucket Shrimp – 189 THB – Shrimp seasoned with Long John Silver’s special spices, offering a perfectly balanced flavor.
Join us and be part of a new generation of seafood lovers. Take advantage of unmissable launch promotions available only during the opening weekend:
- Buy any Fried Combo and get one free.*
- The first 200 customers each day who make any purchase and like any of our social media pages will receive a free canvas bag worth 400 THB.
- Share your Long John Silver’s experience on social media to receive a free ice cream.
The Mega Bangna location will officially open from 19 to 21 July (the ‘launch period’) and will continue operations thereafter. Experience our delightful restaurant atmosphere, layout, and meet our friendly staff.
For more details on the launch event or to learn more about Long John Silver’s in Thailand, visit our Facebook page.
Find us here: Mega Bangna, Bangkok
I’m beyond excited for Long John Silver’s to open here! The selection of seafood seems wonderful, and they have launch promotions too!
Marie, isn’t this just another fast food chain disguised to look fancy? I’m skeptical about their commitment to sustainability.
They claim to use sustainably caught, wild fish. If they truly adhere to these practices, it’s a step forward, right?
Sustainability in fast food often sounds good on paper, but execution can be another story. Time will tell if they keep their promises.
Even if it’s not entirely sustainable, it’s better than nothing. The seafood industry needs more chains pushing for responsibility.
Honestly, their track record in other countries isn’t spotless when it comes to sustainability. Proceed with caution.
Why does Bangkok even need another fast-food joint? Authentic Thai seafood is way better than any chain restaurant!
That’s a fair point, Ben. Thai seafood is amazing, but variety is good too. Maybe they’ll bring something new to the table.
I enjoy both Thai and Western seafood. Each has its own charm. Let’s not dismiss it before trying it out!
Ben, people love choices. Sometimes, a quick serve seafood option is convenient for busy schedules.
True, Sasha. I just hope it doesn’t overshadow the local vendors who rely on their livelihoods.
The Fish Combo for 189 THB sounds like a great deal! If the quality matches the price, I’m in!
I hope they maintain high health and hygiene standards. Fast food places can sometimes be negligent in these areas.
Agreed, Patricia. Even with good ingredients, poor hygiene can ruin everything.
Exactly, it’s crucial for them to uphold cleanliness if they really want to make a positive impression.
I’ll give them a shot, if only to see how they fry their fish to ‘crispy perfection’. I’ve yet to find a place that gets that right!
I wonder how they plan to compete with local seafood joints. Bangkok already has stellar seafood offerings.
Competition is good for business. It makes everyone up their game. Let’s see how it plays out.
Totally agree with Kathy. If Long John Silver’s keeps its quality up, it might push local spots to innovate too.
Those launch promotions are tempting. Buy one get one free? Count me in!
Promotions always sound great, but let’s see if the food lives up to the hype.
Long John Silver’s should bring more diverse menu options. Just fish and chips can get boring.
They are offering more than just fish and chips, Pauline. There’s chicken, shrimp, and even pasta on the menu.
True, Adam. I guess I just hope they continue to innovate over time and not get stagnant.
Having experienced Long John Silver’s internationally, I can vouch for their delicious but somewhat unhealthy offerings.
That’s always the catch with fast food. Tasty but not the best for your health.
I’m curious if they will adapt their menu to local tastes. Sometimes Western chains struggle with that in Asia.
They probably should add some Thai twists to their menu. Localization can make a huge difference.
Excited for the Bucket Shrimp! I hope they get the seasoning just right.
Why is everyone so hyped? It’s just another fast food joint masquerading as fine dining.
It may not be fine dining, but sometimes you just crave that specific taste you get in chain restaurants.
Seafood lovers rejoice! Let’s support them and see if they can truly deliver on their promises.
I like that they are offering something different from the usual chicken and burger fast foods. Variety is the spice of life!
All these promises sound good, but isn’t it still fast food? Quality is often sacrificed for speed.
Fast food can be good, too. It’s all about balance and customer expectations.