Stepping into a new era of invigoration, the Thailand Privilege Card (TPC) is redefining its approach to woo the world’s affluent residents looking for extended stays. Managed under the aegis of the Thailand Elite Card Project, which falls within the remit of the Tourism Authority of Thailand (TAT), the TPC has undergone a comprehensive rebranding exercise. This sprucing up has been manifested in a sleek new logo, fashionable uniforms, and innovative card layouts across four customized packages, each designed with a global, high-end lifestyle in mind.
Over the past twenty years, TPC has steadily ascended the stairway of success. Today, it boasts of an enviable membership of over 31,500 individuals, has generated revenues exceeding 50 billion Thai baht, and shows no signs of slowing down. The masterminds behind TPC plans to stoke the fires of this growth by courting luxury travelers and broadening their reach into established and promising new markets.
Calling attention to the company’s upward trajectory, Manatase Annawat, President of Thailand Privilege Card Co., Ltd., shared exciting insights into their roadmap for the future. He pointed out the agency’s dynamic adaptability as a key factor of their success, stating, “Our constant endeavor has been to fine-tune our offerings to stay aligned with the ever-changing needs of the international residents in Thailand. As a result, our bouquet of services – visa privileges, exemplary airport services, and lifestyle amenities, has led to a whopping 210% revenue growth from 2022, culminating in a whopping 7,500 billion baht income in 2023.”
Marking its 20th anniversary, the affinity card program underwent a significant rebranding, transitioning from the Thailand Elite Card into the Thailand Privilege Card. The rebranded card offers a range of benefits including comprehensive airport privileges, enhanced travel experiences, engaging leisure activities, comfortable accommodations, and lucrative business investment opportunities.
“Our primary targets include regular international travelers, wealthy investors, digital nomads prowling for hassle-free workcation options, expats based in Thailand, and retirees looking for an enriching stay abroad. Our expansion plans are concentrated on key markets such as China, Japan, the United States, the United Kingdom, Russia, South Korea, andy countries in the European Union. At the same time, we’re also eyeing emerging markets such as India and the countries in the GCC region, including Saudi Arabia, with eagerness,” Annawat pointed out.
Synchronized with the overarching mantra of ‘More Choices, More Freedom,’ TPC has unleashed four distinct card packages—RESERVE, DIAMOND, PLATINUM, and GOLD. Each card comes loaded with a range of benefits and Privilege Points, which can be redeemed for exclusive rewards. Besides traditional airport services, the card extends premium benefits that span the duration of the cardholder’s stay. These include prompt airport assistance, luxurious lounge access, limousine transfers, and the guidance of multilingual personal liaisons.
TPC is striking up partnerships with different sectors within tourism to create a expansive array of services that concurrently boosts their own revenue and adds value to businesses catering to diverse lifestyles. By offering exclusive privileges across travel, leisure, well-being, and wealth management, TPC is magnetizing the attention of foreign long-term residents. This strategic move is expected to infuse over 10 billion baht into Thailand’s economy and significantly enhance TPC’s brand presence on the global stage.
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