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Prachin Eamlumnow Ignites 45th Bangkok International Motor Show: A Journey of Innovative Mobility and Joy

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Imagine a world where the hum of engines and the sleek designs of the latest automobiles ignite the senses, where innovation and technology meet the road, and where every turn unveils a new adventure. This world is not a figment of imagination but a reality at “The 45th Bangkok International Motor Show 2024”, set to revitalize the automotive scene with an incredible convergence of 49 of the world’s leading car and motorcycle brands from the corners of Europe, Japan, India, and Vietnam.

At the helm of this automotive extravaganza is Prachin Eamlumnow, the visionary Chief Executive Officer of Grand Prix International, who, as the Chairman of this year’s show, has woven the theme of “The Mobility of Joyful Experiences” into the fabric of the event. This theme encapsulates a vision where the journey of automotive technology merges with the road of life, highlighting the role of creativity and innovation in crafting experiences that fill every journey with happiness and joy, against the backdrop of breathtaking automobile designs and cutting-edge technology.

The 45th edition of the Bangkok International Motor Show marks a triumphant return to the grandeur seen before the world was gripped by the pandemic. The expansion of the exhibition space to the cavernous IMPACT Forum Hall-4, sprawled over 76,000 square meters, stands as a testament to the event’s magnitude, with an investment soaring beyond 300 million baht to bring this spectacle to life.

Jaturont Komolmis, the Chief Operating Officer of Grand Prix International and Vice Chairman of the BIMS, unveiled that this year’s lineup is nothing short of stellar, featuring over 49 leading brands and the debut of at least 20 new models. From the electric allure of the Lotus Eletre Blends Electric Hyper SUV to the rugged charm of the New Jeep Wrangler 2024, and the debut of the charming LUMIN MINI EV by CHANGAN, each vehicle promises to be a narrative of innovation and design.

The spotlight also shines brightly on breakthroughs from the East, with VINFAST from Vietnam unveiling the VF7 SUV EV and a concept pickup truck that’s bound to stir the soul of adventure seekers. Meanwhile, the two-wheeled world will see Honda motorcycle unveiling the MOTOCOMPACTO electric scooter, a marvel of compact design and efficiency, alongside the UNI-ONE, an electric, hands-free personal mobility wheelchair, showcasing a future where mobility is accessible to all.

This year’s BIMS is not just about eye-catching automobiles and motorcycles; it’s a platform for innovation, with eco-friendly technology taking center stage, offering a glimpse into a future where automotive excellence meets environmental consciousness. The diversity of offerings from Chinese and Vietnamese manufacturers enriches the automotive landscape in Thailand, presenting consumers with a plethora of choices to cater to every taste and need.

The buzz of anticipation is also palpable among the press, with the extension of Press Day to two full days to accommodate comprehensive coverage of this automotive feast. The goals for this year are ambitious yet achievable, aiming for a 15-20% increase in visitor and booking numbers, driven by the unparalleled array of exhibitors and the sheer scale of the event.

As Anothai Eamlumnow, the Chief Production Officer and Vice Chairman of the BIMS, puts it, the support and enthusiasm of everyone involved are what make the Bangkok International Motor Show a perennial highlight on the global automotive calendar. This year, more than 300 media outlets from around the world have registered interest, a clear indication of the show’s international acclaim and influence.

In addition to showcasing the latest in automotive advancements, the 45th Bangkok International Motor Show is set to excite with the eRacing zone, where visitors can test their mettle on driving simulators that match those used in the prestigious FIA Motorsport Games. This pivot to Assetto Corsa Competizione as the platform for the eRacing Thailand Championship is a nod to the evolving landscape of competitive motorsports gaming, keeping the adrenaline pumping both on and off the track.

With meticulous planning in every aspect, from booth design to visitor experience enhancements, this year’s show is poised to be an immersive and unforgettable adventure. The partnership with TikTok Thailand for the TikTok Hashtag Challenge underlines the event’s blend of tradition and trendy, promising fun and engagement in equal measure.

As the engines rev and the hearts race, the 45th Bangkok International Motor Show invites you on a journey of discovery, innovation, and joy. Welcome to the future of mobility, where every ride tells a story, and every story is worth telling.


  1. AutoFanatic March 12, 2024

    While it’s exciting to see the automotive world embrace electric vehicles and innovative tech, I’m concerned we’re losing the essence of what driving is all about. There’s more to cars than just getting from A to B. It’s about the experience, the sound, and the connection. Are we sacrificing too much for the sake of advancement?

    • EcoWarrior92 March 12, 2024

      I couldn’t disagree more. The shift towards electric and more eco-friendly vehicles is exactly what the world needs right now. Climate change is real, and if adopting new technologies means we can reduce our impact on the planet, then I’m all for it. Plus, electric vehicles can be just as exciting to drive.

      • AutoFanatic March 12, 2024

        Understandable, but there’s a cultural and historical legacy tied to traditional automobiles that can’t be ignored. I support advancements, but hope we can find a way to preserve the art and soul of driving as well.

    • VintageV8 March 12, 2024

      Agree with AutoFanatic. There’s something timeless about the roar of a V8 that electric just can’t match. Sure, EVs are the future, but let’s not forget our roots.

  2. TechSavvy March 12, 2024

    The Bangkok International Motor Show truly seems like the event of the year for gearheads and tech enthusiasts alike. I’m particularly interested in how automotive companies are integrating AI into their vehicles. It’s not just about transportation anymore; it’s about creating a smart and intuitive experience for the driver.

  3. JennyLee March 12, 2024

    I’m here for the electric scooters and personal mobility devices! It’s heartwarming to see major events giving space to innovations that prioritize accessibility. Making the world more navigable for everyone, regardless of physical ability, is a mission that deserves more spotlight.

    • ScootLover March 12, 2024

      Absolutely! The focus on electric scooters and especially the hands-free personal mobility wheelchair is a giant leap forward. I believe these innovations are not just about mobility but freedom for many individuals.

  4. BikerBro March 12, 2024

    I don’t know, guys. All this talk about cars and EVs, but let’s not forget the two-wheelers. Motorcycles and scooters are getting some serious upgrades and innovations. The MOTOCOMPACTO sounds like a game-changer for city commuters.

    • CityCommuter March 12, 2024

      Right? As someone who’s always stuck in traffic, the idea of zipping through on an electric scooter is so appealing. Plus, it’s a greener option compared to gas-guzzling cars.

      • EcoMinded March 12, 2024

        Electric scooters are definitely a step in the right direction for sustainability. It’s thrilling to see more options for eco-friendly urban commuting. The future of mobility looks bright!

  5. GreenThumb March 12, 2024

    While the vehicles themselves are interesting, I’m curious about the overall environmental impact of such a huge event. Shows like these consume massive amounts of energy and resources. Are there any measures in place to offset this?

    • EventPlanner March 12, 2024

      That’s a valid concern. Many large-scale events are now incorporating sustainable practices, such as using renewable energy, minimizing waste, and encouraging digital ticketing. It would be interesting to know if the Bangkok International Motor Show is taking similar steps.

      • GreenThumb March 12, 2024

        Indeed. It’s essential for events, especially of this scale, to lead by example. Implementing and showcasing sustainable solutions could inspire attendees and companies to adopt greener practices in their everyday lives.

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