In an exciting development, Prime Minister Paetongtarn Shinawatra, known for her forward-thinking leadership, has pledged her unwavering support towards transforming Phuket into a globally renowned hub for medical excellence and sustainable tourism. Her commitment was underscored during a stirring keynote address she delivered at the inauguration of the inaugural Thailand Sustainable Tourism Conference (TSTC) 2025, held against the beautiful backdrop of Phuket.
During her captivating speech titled “Soft Power: A Tool for Thailand’s Sustainable Tourism,” the Prime Minister expressed her delight at visiting Phuket once again since she took the helm of the nation. Her enthusiasm was palpable as she spoke of Phuket’s pivotal role in driving Thailand’s tourism sector and its growing reputation as a prime destination for foreigners seeking top-notch medical treatments and extended stays. She reassured attendees of the government’s steadfast support in bolstering these areas.
Remarkably resolute in her vision, Prime Minister Shinawatra highlighted the booming global trend towards sustainable tourism as a principal focus for the government. She emphasized the necessity for striking a meticulous balance between tourism appeal and environmental stewardship—a challenge not just for tourism enterprises but for the collective citizenry.
Adding a note of commendation, she extolled Phuket for its upcoming honor of hosting the Global Sustainable Tourism Conference 2026. This prestigious event corresponds with a noteworthy upswing in foreign investments, a trend acknowledged by the Board of Investment earlier in January.
With a forward-looking perspective on tourism, Ms. Paetongtarn urged local communities to prepare themselves to graciously welcome visitors, especially those from the luxury segment. She assured that the government would extend its support, leveraging the vast expertise of tourism operators to drive significant growth in this sector.
On a collaborative note, President Thanet Tantipiriyakit of the Phuket Tourist Association (PTA) shared insights into the association’s meticulously crafted sustainable tourism plan. This forward-thinking strategy aims to enhance the competencies of local tourism providers, with a spotlight on achieving the prestigious “Green Hotel Plus” certification—a stamp of excellence bestowed by the Global Sustainable Tourism Council.
The comprehensive plan also underscores a pressing need to overhaul Phuket’s infrastructure and public transportation systems. Mr. Thanet expressed hope that with the Prime Minister’s influence, budget allocations would be prioritized to address these critical areas.
In a promising conclusion, he shared the uplifting news of a higher influx of tourists this year compared to the last, painting a bright picture for Phuket’s tourism landscape. With such concerted efforts and visionary leadership, Phuket stands at the cusp of a transformative era, poised to shine brighter on the world stage as both a medical and tourism powerhouse.
Transforming Phuket into a medical tourism hub sounds amazing. It’s a great way to diversify Thailand’s economy.
Diversifying is wise, but I worry that increased tourism could harm the local environment. We need to be cautious about that.
Good point, Sue. Hopefully, the focus on sustainable tourism will help mitigate that risk.
True, but over-tourism could overwhelm Phuket regardless of sustainability efforts. Balance is key!
But achieving sustainability and economic gains simultaneously is a tough nut to crack!
It’s exciting to hear about the Global Sustainable Tourism Conference being hosted there. It will put Phuket on the map!
Hopefully, this plan will draw more luxury tourists. They’re the ones who really spend the big bucks.
Not everyone wants luxury. Backpackers bring money into smaller local businesses too. Don’t overlook them.
Luxury tourists can fund a lot of development. It’s vital for improving infrastructure!
If Thailand can pull this off, it would be a huge success story. Kudos to Prime Minister for her vision.
Visions are great, but execution often falls short. We’ll see if it actually happens.
I love that there’s a plan to improve local infrastructure. Phuket’s roads definitely need attention.
I hope they don’t forget about the environmental impact as they build more infrastructure. It’s so important to preserve nature.
Phuket could also become a tech hub along with medical and tourism. Why not cover all bases for economic growth?
Local communities must be ready to accommodate a variety of tourists. This can really elevate Phuket’s international standing.
But what happens to the local culture when all these tourists flood in?
Respecting local culture should be central to Phuket’s tourism strategy. It’s a delicate balance.
Prime Minister’s speech was inspiring, but speeches don’t build roads or hospitals. Let’s see some action.
Phuket as a pioneer of sustainable tourism could set an example for other countries. It’s a game-changer if implemented well.
Exactly, but many countries have tried similar plans and failed. Execution really matters.
I’m worried they’ll push out budget travelers in favor of luxury tourism, leaving less affordable options.
If Phuket can maintain their stunning environment they’ll keep people coming back. Nature is a draw card.
Absolutely! Sustainable tourism should always prioritize preserving natural resources.
Excited about the medical tourism aspect! Quality healthcare is a big deal for travelers.
Talk of sustainable tourism is everywhere but rarely do I see actual sustainability happening.