As online shopping integrates seamlessly into the daily routines of people of all ages, a groundbreaking partnership has emerged between “Shop Global,” Thailand’s premier TV home shopping company, and “LALASTATION,” a leader in comprehensive live commerce from Korea. Leading this cooperative venture is Mr. Sorchote Ambhanwong, CEO of Shop Global (Thailand) Co., Ltd., who recently signed an agreement with Mr. Lee Cheol-ho, CEO of LALASTATION Co., Ltd., at the Saha Group Fair. This partnership sets the stage for Thailand’s very first live commerce platform, with ambitions to propel Shop Global into the international market.
Shop Global, part of the esteemed Saha Group, stands as the frontrunner in Thailand’s TV home shopping scene. Their success is built on offering top-notch, unique products paired with stellar customer service that caters to diverse tastes and lifestyles. On the other side of this collaboration, LALASTATION reigns supreme in Korea’s live commerce domain. Together, they’ve crafted the “BigXShow” platform, an innovative fusion designed to satisfy the evolving needs of modern shoppers by introducing Thailand’s pioneer live commerce experience. This new avenue not only complements existing sales channels but also amplifies Shop Global’s capacity to cater to the multifaceted lifestyles of its customers now and in the future.
Riding on Thailand’s penchant for the convenience and swiftness of online shopping, BigXShow aspires to deliver an immersive and delightful shopping journey. The platform promises a seamless real-time experience where users can watch, engage, purchase, and enjoy swift delivery, enhanced by advanced AI technology. This technology brings a fresh customer experience, adapting to various product and service types—including renowned brands, SME goods, and more. At its launch, BigXShow will proudly feature over 1,000 brands within the Saha Group’s umbrella, with ambitious plans to broaden its product spectrum going forward.
The brainchild of this live commerce marvel includes the BigXShow application, LaaS (Live Commerce as a Service), and a tailored Live Commerce Agency Model. This comprehensive solution amalgamates cutting-edge technology and engaging live content creation, ensuring a top-notch shopping experience. Leveraging proprietary big data, BigXShow personalizes each user’s journey, optimizing product value and enhancing customer management.
The signing ceremony was graced by luminaries from both Korea and Thailand. Among the distinguished guests were His Excellency Mr. Hahm Jeong-Hun from the Embassy of the Republic of Korea in Thailand and Mr. Boonsithi Chokwatana, Chairman of Saha Group. The event also saw the presence of senior executives from key Korean institutions such as the Korea Ministry of SMEs and Startups, Korea Trade-Investment Promotion Agency, and Korea Tourism Organisation, amongst others, marking a significant milestone in international commerce and collaboration.
This synergy between Shop Global and LALASTATION heralds a new era in the Thai shopping experience, blending innovative technology, personalized experiences, and a vast array of products to keep pace with the ever-evolving consumer demands. The BigXShow platform stands poised to become a game-changer in the retail industry, setting a new benchmark for live commerce in Thailand and beyond.
This sounds like a fantastic innovation for Thailand’s shopping scene! Can’t wait to see how BigXShow will change the way we shop online.
Does anyone else feel like this is just another gimmick? I doubt it will really change much.
I get your skepticism, Tommy, but the involvement of AI tech could make things more personalized and efficient!
I’m with Tommy on this one. Sometimes these platforms don’t live up to the hype.
Don’t underestimate AI! It can offer a whole new level of customization. I think it’s promising.
Honestly, we already have so many online shopping options. What’s so special about this one?
It combines live interaction with shopping, plus AI to personalize your experience. It’s like having a personal shopper!
Sure, but will it really be different from watching a live sale on Facebook or Instagram?
Good point, but with over 1,000 brands at launch, I think the selection alone might set it apart.
And don’t forget the quick delivery. This could be a game-changer for people who value speed!
BigXShow will fail if they don’t offer better prices than competitors.
This partnership is huge! Combining Thailand’s market with Korean tech sounds like a win-win to me.
Agreed, Patel! Korean innovations in live commerce are far ahead. Thailand just might have struck gold here.
Yes! Plus, their diverse product range makes it exciting for us consumers.
But is the Thai internet infrastructure ready for this? Lots of places still have spotty connections.
That’s a big if, Chris. Tech advancements are rapid, but they need to make sure everyone can access the platform.
Live commerce is the future! I’m glad Thailand is catching up.
Totally! Interactive shopping is so much more engaging than just browsing websites.
Exactly, Lisa! It’s like watching a show and shopping at the same time.
Too bad for people like me who prefer to shop without all the noise.
I’m curious about the privacy implications. How much data is BigXShow going to collect from us?
This LaaS model could revolutionize local businesses too. They can reach more customers through live commerce.
Yeah, but it depends if SMEs can afford to join this platform. It might be too costly for smaller businesses.
That’s a valid concern, but the potential for reaching a larger audience might make it worth the investment.
Looks like a lot of hype. Let’s see how it performs in reality.
I’m hopeful! With so many brands on board, there’s bound to be something for everyone.
What if the products on BigXShow are cheap knock-offs? Quality is really important for shoppers.
They mentioned top-notch products and renowned brands, so hopefully quality won’t be an issue.
If they use AI for product optimization, it should help filter out subpar items.
Partnerships like this are often about PR more than anything substantial.
Agreed. But if it leads to better shopping experiences, I’ll be happy!
How will BigXShow handle returns and customer service? That’s always my concern with online shopping.
Excited to see what kind of exclusive offers BigXShow will have. Promotions and discounts are big drawing cards.
This is an excellent example of leveraging technology to meet modern customer demands. Kudos to the teams involved!