Siam Piwat Group, in partnership with the prestigious Hyundai Department Store, recently hosted an opulent event at Seoul’s famed Korea Furniture Museum that was nothing short of spectacular. This evening was designed to provide customers with unparalleled experiences and exclusive privileges that resonated throughout the evening.
“Siam Piwat has consistently sought innovative ways to offer extraordinary experiences to our clientele and JAI by ONESIAM members. This exceptional evening stands as a significant milestone, enabling our esteemed communities to connect and venture beyond geographical confines while celebrating our collaborative spirit with global partners who share our values,” stated Chadatip Chutrakul, CEO of Siam Piwat Group.
At the onset of 2023, Siam Piwat Group and Hyundai Department Store forged a significant business partnership to transcend local market boundaries, striving to become front-runners in the global retail arena. “Together, our companies will continue to provide our customers with the rich, traditional cultures of both nations, alongside the latest global trends,” emphasized Jeong Ji-young, CEO of Hyundai Department Store.
Event Overview
As guests stepped into the revered Korea Furniture Museum, they were greeted by the entrancing sounds of traditional Korean musicians, who performed in a setting that featured 10 traditional ‘Hanok’ houses. These structures offered a glimpse into the life of Korean nobility during the Joseon dynasty. The tour proceeded into the majestic main building, showcasing an impressive collection of approximately 2,500 pieces of rare furniture from the museum owner’s private trove. The journey culminated in a private dining hall, meticulously curated by museum owner Chyung Mi-sook.
The highlight of the evening was a meticulously crafted six-course dinner, themed “Journey Without Borders.” The culinary event was a brilliant collaboration featuring two Michelin Star chef Jungsik Yim of Jungsik Seoul and Jungsik New York, one Michelin Star chef Wilfrid Hocquet from Blue by Alain Ducasse, and chef Dej Kewkacha from Kyo Bangkok. The chefs presented dishes incorporating rare, luxurious ingredients sourced from their respective home countries, creating an unforgettable gastronomic experience.
The evening’s splendor did not end there. Iconic Korean eyewear brand Gentle Monster lent its support, adding a unique and memorable touch to the event. Founder and CEO Kim Han Kook created bespoke metallic mementos, enabling guests and JAI by ONESIAM members to redeem eyewear of their choice from Gentle Monster stores worldwide, with no price restrictions!
As the night drew to a close, guests captured the moment with a flurry of photos alongside celebrities, exchanging contacts and ideas for future collaborations within the JAI by ONESIAM community. The event concluded with a serene stroll through the museum’s breathtaking gardens, leaving attendees inspired and looking forward to the next chapter in this extraordinary journey.
Why do these companies think luxurious events are the way to win customers? Most people can’t even afford to visit these places!
It’s all about the experience. These brands target high-end clients who value exclusivity and unique events.
Sure, but isn’t it a bit out of touch with what’s happening in the world? We have bigger issues to address than who gets to eat the fanciest meal.
It’s not just about the elite clients. Events like these create buzz and make the brand aspirational, which can influence their overall market appeal.
But does aspiration translate to sales? People are struggling financially, and brands should recognize that.
The fusion of traditional and modern elements in the event sounds amazing! I wish I could have been there.
Totally agree! The collaboration between chefs from different cultures must have been a treat.
Absolutely. It’s a rare opportunity to experience such culinary expertise in one sitting!
It sounds good on paper, but it’s just another way to sell luxury under the guise of ‘experience.’
What a remarkable night! I bet the Gentle Monster eyewear addition was a hit. Their designs are so unique.
I’m a big fan of Gentle Monster too. It’s smart for brands to engage potential customers directly.
The Korea Furniture Museum is such a cultural treasure. Events like this showcase important aspects of history and tradition.
Indeed! Preserving historical context while embracing modernity is truly a delicate balance they seem to have mastered.
This is exactly why I can’t stand luxury brands. It’s all about showing off and keeping things exclusive.
I see where you’re coming from, but luxury can also mean high-quality and unique experiences that are worth the investment.
But at what cost? It just perpetuates a cycle of elitism.
I wonder how sustainable these events are. Luxury often doesn’t equate to environmentally friendly.
From a business standpoint, these events make a lot of sense. They create brand loyalty and memorable experiences.
I feel like these brands are just out of touch with the average consumer. Not everyone is looking for luxury.
Who cares if it’s elitist? It’s their choice to market how they see fit. If you can’t afford it, move on.
It’s worth noting that many of these luxury brands also invest in art and culture preservation, which benefits everyone.
Yes, but is it enough to just invest in art and culture when the world is facing such immense challenges?
It’s all a marketing ploy. Making people believe they’re part of something special so they spend more money.
Marketing or not, it’s effective. People love to feel valued and part of an exclusive club.
Exactly. It’s a classic marketing strategy that has proven successful time and again.
The chefs listed are phenomenal. I can only imagine how incredible their combined efforts would be.
While some see it as phenomenal, I see it as waste. So much effort for a small group while many go hungry.
Events like these could include charity elements to pay it forward. That would be a more balanced approach.
Now, that’s an idea! Combining luxury with philanthropy could enhance their brand image significantly.
Why is no one talking about the insane cost of these events? Seems like a waste really.
The cost must be astronomical, but for these companies, it’s an investment in their brand and customer relationships.
Luxury brands are not for everyone. That’s the whole point. They cater to a niche market willing to spend for quality.
True, but should they consider being more inclusive or eco-friendly to appeal to a broader audience?
Inclusivity might dilute the exclusivity they sell. It’s a catch-22 for them.
Eco-friendliness doesn’t have to be at odds with luxury. There are sustainable luxury brands doing it right.