Siam Piwat Simon, a collaboration between the global retail kingpin Simon® and the Thai retail titan Siam Piwat, is gearing up to elevate Thailand’s shopping scene once again! After the smashing success of “Siam Premium Outlets Bangkok,” the dynamic duo is ecstatic to announce the upcoming “Siam Premium Outlets Phuket” in the heart of one of the world’s premier tourist hotspots. This new jewel in Thailand’s retail crown is set to open its doors in 2026, aiming to create a bustling nexus for shopping and tourism and promising a substantial boost to the Thai economy and tourism sector.
The triumphant debut of “Siam Premium Outlets Bangkok” back in 2020 set a new benchmark for premium outlet experiences in Thailand. Situated strategically along the bustling Bangkok-Chonburi Motorway, not far from the Suvarnabhumi International Airport, this outlet has injected a dose of retail luxury into Thailand’s shopping culture. Boasting over 300 brands, including high-end labels and beloved Thai favorites, it showcases exclusive names like Balenciaga, Burberry, Versace, and Karl Lagerfeld, to name a few. With such an illustrious portfolio, it’s no wonder that this outlet has quickly become a must-visit destination for both local fashionistas and international shoppers.
Fast-forward to 2023, and the “Siam Premium Outlets Bangkok” has seen exponential growth, raking in increased revenue and welcoming a surge in foot traffic, hitting a remarkable 100% occupancy rate. This impressive track record paved the way for the next exciting venture – expanding the premium outlet experience to Phuket.
Phuket, the crown jewel of Thailand’s tourism, is perfectly poised for this venture. As the second most popular destination in Thailand, trailing only Bangkok, Phuket draws millions of tourists both Thai and international, each year. Its prime location and appeal have already caught the eye of existing tenants of “Siam Premium Outlets Bangkok” and have spurred new interest from prospective tenants eager to join the bandwagon.
The forthcoming “Siam Premium Outlets Phuket” is designed with a unique flair that resonates with the essence of Phuket. This development aims to cater to a diverse audience, from local shoppers to the over 15 million tourists who flock to the island annually. With tourists spending an average of 8,355 Baht per day per person, the market potential is staggeringly significant.
Phuket’s retail landscape is already vibrant, with an impressive array of 14 malls, 19 hypermarkets, and 15 international schools, reflecting the island’s robust purchasing power. The region benefits from excellent connectivity, featured by extensive road networks and public transit options. And let’s not forget the Phuket International Airport, which handles up to 20 million passengers yearly, and the upcoming Andaman International Airport in Phang Nga province, which will further enhance the island’s international reach.
Siam Piwat Simon Co., Ltd stands as a testament to the powerhouse synergy between two retail industry leaders, poised to bring an exhilarating new retail experience to Phuket. Leveraging their global expertise, this expansion aims to set a new gold standard in shopping and tourism, marking a monumental leap forward for Thailand’s retail and tourism sectors.
So, gear up, Phuket! The countdown to an unparalleled shopping extravaganza is ticking, and it’s bound to be nothing short of spectacular. With the promise of world-class brands, luxurious experiences, and a vibrant retail atmosphere, “Siam Premium Outlets Phuket” is sure to enthrall locals and globetrotters alike. Stay tuned for this exciting chapter in Thailand’s retail renaissance.
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