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Songkran Festival Travel Boost: Transport Co’s Atthawit Rakjamroon Unveils Seamless Journeys Home

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As the sun sets on April 15th, the vibrant and joyous festivities of the Songkran Festival, also known as the Thai Traditional New Year, come to a nostalgic close. This is a time when the air is thick with the spirit of merriment and the lands of Thailand become a thriving mosaic of people embarking on heartfelt journeys back to their roots for cherished family reunions.

On a particularly bustling Monday, the rhythm of travel beats louder with 6,689 outbound voyages recorded by public conveyances, commandeering the attention of 43,189 passengers sprinting upcountry. A staggering number, nearly touching the 100,000 mark, were serenaded by the wheels of interprovincial buses and vans, each carrying stories home.

The mantle of orchestrating this massive movement rested on the shoulders of Transport Co’s acting president, Atthawit Rakjamroon, who was a man on a mission. Preparing additional buses and vans was not merely an administrative task but a heartfelt endeavor to smoothen the path for thousands making their way to familial abodes or seeking respite at tourist haunts, all under the guise of the long holiday starting April 12.

“Our goal,” Atthawit declared with a tone of determination, “is to guarantee a journey that’s not just convenient and safe, but seamless. We envision a travel experience where no soul is left wandering at bus terminals, wondering about their next move.”

Further sweetening the deal, Atthawit unveiled a masterstroke strategy to disperse the congregation of passengers at terminals. All buses purring towards Bangkok were to make a ceremonious stop at the Krung Thep Aphiwat Central Terminal Station. This not only provided weary travelers a reprieve but also ushered them towards a network of connections, be it the MRT Blue Line, the urban train Red Line, or the web of city buses orchestrated by the Bangkok Mass Transit Authority. This station, with a past life as the Bang Sue Grand Station, emerged as a pivotal player in the grand scheme of travel logistics.

In an effort to stitch the city closer, Transport Co unfurled a free shuttle service from the historical Bangkok Bus Terminal in Chatuchak district, affectionately known as Mor Chit 2, to the BTS stations, ensuring the pulse of the city was but a ride away from 4am to 7pm on the bustling Monday.

But the tale doesn’t end there. With a flourish, Atthawit announced a 20% discount on the golden ticket to return journeys booked from April 22-24. A masterclass move aimed at sprinkling the travel calendar with off-peak days, encouraging the nomads to linger a little longer in the embrace of their destinations. This digital carrot was dangled exclusively through the e-ticket mobile application, a beacon for those chasing the tail end of Songkran revelries.

For wanderers seeking to weave their way back into the urban tapestry or venture out once the festive dust settles, all roads, it seems, lead to and from the heart of Thailand, with Transport Co as their trusted guide. Dial your way into adventure, courtesy of the call centre at 1490, because when it comes to ensuring the nation moves as one during Songkran, the ride just got a whole lot smoother.

17 Comments

  1. TravelBug1980 April 16, 2024

    This move by Transport Co seems like a godsend for folks trying to avoid the notorious Songkran traffic jams. Seamless is the way to go!

    • SkepticalSue April 16, 2024

      Seems optimistic, doesn’t it? I wonder how seamless it can truly be, considering the usual chaos.

      • Atthawit Rakjamroon April 16, 2024

        Appreciate the skepticism, Sue. It’s all hands on deck to ensure we deliver on our promise of a smooth journey for everyone.

    • EconoMike April 16, 2024

      But is it cost-effective? This has to be quite the financial burden on Transport Co.

  2. DigitalNomad April 16, 2024

    A 20% discount through the e-ticket app? That’s a clever way to encourage digital adoption among travelers.

    • GreenYogi April 16, 2024

      True, but how green is this initiative? All these buses and vans must have a huge carbon footprint.

  3. LocalLad April 16, 2024

    Finally, a reason to use the Krung Thep Aphiwat Terminal! It’s been underused since its launch.

    • UrbanPlanner April 16, 2024

      It’s a strategic move. Utilizing an underused station helps redistribute traffic and might revive local businesses around the area.

  4. NostalgicNora April 16, 2024

    The charm of Songkran is slowly getting lost in all these commercial and logistical enhancements. Remember when it was just about water and smiles?

    • MillennialMax April 16, 2024

      Nostalgia is fine, but I’ll take seamless travel over traffic any day. Progress isn’t a bad thing.

  5. BudgetBrit April 16, 2024

    Wonder how much of the taxpayers’ money went into this ‘seamless experience’. Sounds expensive.

    • EconoMike April 16, 2024

      Exactly my thought. There’s always a hidden cost to these grand plans.

    • FinanceFelix April 16, 2024

      It could be seen as a long-term investment in tourism and infrastructure, potentially paying off by boosting local economies.

  6. CultureCritic April 16, 2024

    This commercialization of Songkran is moving away from its cultural roots. Sure, travel is easier, but at what cost to tradition?

  7. TechTerry April 16, 2024

    Using an app for exclusive discounts is smart. It supports the digital economy and eases the travel process.

    • SeniorSonia April 16, 2024

      What about those not tech-savvy or without access to smartphones? Are they missing out on discounts?

      • AppAdvocate April 16, 2024

        Most people have smartphones these days. It’s about time services leveraged technology to improve experiences.

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