Get ready to dive into the heart of sustainability at the grandiose Sustainability Expo 2024 (SX 2024), an event that’s already making waves as the largest of its kind in the ASEAN region. Mark your calendars for September 27th to October 6th and head over to the iconic Queen Sirikit National Convention Center—you won’t want to miss this.
Speaking to the media on Thursday, Tongjai Thanachanan, the dynamic director of SX, unfolded the inspiring theme for this year’s revelry: “Sufficiency for Sustainability.” This marks the fifth consecutive year of the expo, each year building on its commitment to sustainability trends and innovations.
This year’s theme takes its cue from a monumental speech delivered by His Majesty the King upon his coronation on May 4, 2019. This was more than a speech; it was a heartfelt commitment: “I shall continue, preserve, and build upon [the royal legacy], and shall reign with righteousness for the benefit and happiness of the people forever,” His Majesty proclaimed, echoing the royal initiatives set forth by his father, His Majesty King Bhumibol Adulyadej The Great.
Ms. Tongjai emphasized that the event embraces the sufficiency economy philosophy, a cornerstone initiated by King Bhumibol Adulyadej The Great. “The expo will serve as a platform for cooperation on sustainability among leading regional and global organizations to present knowledge, ideas, and innovative trends to push for action and change,” she elaborated.
SX 2024 boasts a collaboration of co-hosting giants: Thai Beverage, Frasers Property, PTT Plc, Siam Cement Group (SCG), and Thai Union Group, buoyed by the robust support of the Thailand Supply Chain Network. Talk about a winning combination!
What’s unique about SX 2024? It’s pivoting on the B2C2B (Business-to-Consumer-to-Business) model, which places consumers at the core of sustainability efforts, creating a web of interactions that foster collective change.
Would you believe it? A whopping 270 sustainable business networks from across the globe and over 600 guest speakers and experts have been invited. We’re talking thought leaders and change-makers converging in one mega event.
The expo is a sprawling wonder, segmented into 10 exciting zones. Start with “SEP Inspiration,” where ideas rooted in the sufficiency economy philosophy take center stage. Move on to “Better Me,” a zone designed to help people harmoniously coexist across generations, featuring the latest food trends. “Better Living” will focus on clean environmental practices and circular economy projects curated by top-tier companies.
Don’t forget the younger audience! The Kids Zone is packed with activities aimed at sparking children’s skills and imagination. For the shopping aficionados, the SX marketplace showcases over 280 shops with sustainable products. There’s even an SX department store where attendees can donate unwanted items and shop for second-hand treasures.
The B2B Event segment promises an array of seminars and business matching opportunities, igniting collaborations that could redefine sustainable business practices as we know them.
To sum it all up, the Sustainability Expo 2024 isn’t just an event; it’s a jubilant convergence of passion, innovation, and commitment to a better future. See you there!
The Sustainability Expo sounds amazing, but is it just another way for big companies to greenwash their image?
I get what you’re saying, but it’s better they try something, right? At least they’re bringing attention to sustainability.
True, but we need to hold them accountable. Just promoting eco-friendly buzzwords isn’t enough.
Holding them accountable is key! Transparency is everything in these events.
Greenwashing or not, the spotlight on sustainability helps educate more people.
I love the ‘Sufficiency for Sustainability’ theme! It’s a timeless principle that we need more of today.
It’s a great theme, but will it resonate with younger generations who are used to excess?
If the younger generation sees real benefits, they’ll adopt it. The challenge is making those benefits clear.
270 sustainable business networks and 600 speakers? This is just a money-making scheme under the guise of sustainability.
I disagree. Bringing this many minds together can spur significant change. Don’t be so cynical.
The event is a fantastic opportunity for Thailand to show leadership in sustainability. Kudos to SX 2024!
Agreed! It’s great for Southeast Asia to take the lead in such critical global issues.
Yeah, but they need to follow through with actual policies after the event.
B2C2B model is genius! Empowering consumers is the way to go.
Absolutely! Consumers can drive real change if they demand sustainable products.
What’s with the Kids Zone? Are they trying to indoctrinate children into their agenda?
Come on, it’s about educating the next generation. Kids need to learn about sustainability too.
Exactly! Teaching kids early is crucial. Better to grow up knowing how to protect the environment.
I think having corporate giants like Thai Beverage and PTT Plc involved undermines the whole initiative. They are major polluters!
It’s complicated. Their involvement means they are at least trying to change. Better than nothing, no?
And they have the resources to make big changes. It’s a necessary compromise.
Can’t wait to see the latest food trends at Better Me zone. Sustainability in food is often overlooked.
Clean environmental practices only work if people adhere to them long-term. Expo hype will fade quickly.
Yes, but it’s about building awareness and initiating long-term habits.
SEP Inspiration is my favorite! It’s about time we see more practical applications of the sufficiency economy.
It’s inspired by the royal legacy, right? Love that connection to culture and tradition.
Yes, and it’s a meaningful way to incorporate local wisdom into global sustainability efforts.
Why is SX2024 only 10 days long? Sustainability education should be a continuous effort, not just a short event.
The SX marketplace and department store are a great idea. Promotes recycling and sustainable shopping.
Let’s not ignore the insane carbon footprint of hosting such a massive event! Irony, anyone?
Seminars and business matching opportunities are the best part. They drive real-world applications.
Why do we need 600 speakers? Isn’t it overkill?
More perspectives mean a richer discussion. There’s no harm in that.