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TAT introduces a high-end vacation package to Thailand for wealthy South Korean travelers

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The Amazing New Chapters: Discover Luxperience in Thailand vacation package was made available by the Tourism Authority of Thailand (TAT) in an effort to draw affluent South Korean tourists. The Tourism Authority of Thailand’s Visit Thailand Year 2022–23: Amazing New Chapters campaign includes a sub-campaign called Discover Luxperience. This advertisement features, among other things, five-star hotels, posh rooftop bars, Michelin-starred restaurants, cruises, rentals of high-end cars, private yachts, and helicopters. The director of the TAT Office in Seoul, Jiranee Poonnayom, is quoted by the author as saying, “This new program is meant to attract affluent and luxury visitors from South Korea who are interested in experiencing Thailand’s innovative and luxury tourism products in main and secondary areas.” ” The target market for this initiative is South Korean tourists who are eager to experience Thailand’s newest and most luxurious tourism offerings.”

Among South Korean tourists’ favorite Thai destinations are Bangkok, Phuket, and Chiang Mai. The TAT office in Seoul also encourages visitors to visit Samui, Krabi, Hua Hin, and Chiang Rai. This deal includes business class travel on Asiana Airlines to Bangkok and lodging at the five-star Siam Kempinski Hotel Bangkok, which runs about 12,000 baht per night typically. The Thailand Tourism Authority (TAT) intends to target high-end travelers, those who are considering an extended stay, honeymooners, married couples, young families, and millennials through an advertising campaign.

Between January and November 2022, 390,000 South Koreans moved to Thailand. By the end of the year, the TAT forecasts that the number will top 500,000. More than 1,3 million South Korean tourists, or 70% of the total 1,88 million South Korean visitors to Thailand in 2019, are expected to arrive in 2020, according to the Tourism Authority of Thailand (TAT). The TAT’s goal is to bring in tourists willing to spend a lot of money in order to boost revenue. Phiphat Ratchakitprakarn, the minister of tourism, recently advocated for the government to focus more on luring “high-end travelers” as opposed to a large number of tourists. South Korea, on the other hand, doesn’t seem to be very interested in luring tourists from Thailand. The country’s immigration policies are particularly strict due to the large number of Thai “tourists” who visit South Korea and then disappear. On a single flight in August, 110 Thai passengers were refused entry to South Korea; many of them were held in detention for four days before being allowed to fly back to Thailand. The acclaimed Thai rapper “Milli” was turned away from South Korea the next month, forcing her to postpone her performance there.

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