At the ever-buzzing Mega Halal 2025 trade show in Bangkok, industry experts were passionately discussing Thailand’s untapped potential in the thriving halal travel market. It was a lively debate that shone a spotlight on how Thailand, with just a few strategic adjustments, could transform into a dream destination for Muslim travelers. Echoing this sentiment was Aida Oujah, the ever-enthusiastic President of the Thai-ASEAN Halal Tourism Trade Association (TAHTA). “Muslim travelers are no longer our sole ambassadors,” Aida announced, her eyes gleaming with opportunity. “Even non-Muslim entrepreneurs are eagerly exploring how to open their arms to halal guests.”
For Aida, who has spent three decades meticulously crafting Muslim-friendly travel experiences across Thailand, attention to simple details reigns supreme. She highlighted, “Take the bidet, for instance—its absence is a dealbreaker, especially for Muslim women.” But she was quick to point out that beyond religious considerations, Muslim travelers aren’t looking for anything out of the ordinary. “They desire the same adventures as everyone else, though religious needs account for merely a fraction of their itinerary,” she explained with a knowing smile.
She further urged Thai tourism operators to abandon complacency and actively engage with halal certification bodies like TAHTA, the Halal Institute, or the Islamic Committee. “Don’t hang back,” she encouraged. “Dial up those contacts; make the first move. Participate in trade shows, familiarization trips, and invite international buyers for inspections.” Suffice it to say, no stone should be left unturned. Aida was vehement in denouncing pseudo halal labels, stating, “Unauthenticated stickers? They tarnish the sanctity of religious confidence. Legal frameworks against this malpractice are paramount.” She emphasized that recognized bodies such as the Halal Science Centre at Chulalongkorn University or the Central Islamic Council of Thailand should be the gold standard for accreditation.
Aida’s warning did not go unchecked as travel blogger Sakarin Sadlah, with his own tales of wanderlust, weighed in on the discussion. “Muslims can spot inauthentic halal from a mile away—hijab-wearing vendor or not,” he declared. “It’s the halal symbol that earns their trust, not names.”
Musing on Thailand’s international image makeover, Dumrong Poottan, an advisor to the Speaker of the National Assembly, underscored the importance of updating Thailand’s portrayal abroad. “In India, the predominant perception is one of nightlife and revelry, which limits our reach,” he noted. “Considering India’s colossal Muslim populace, we only need a slice of that demographic to thrive.” With a burgeoning interest in wellness tourism and even halal snacks making waves at 7-Eleven, Aida was optimistic about Thailand’s foundational strengths. Yet, she echoed a call to arms for further preparedness, envisaging a future where Thailand could indeed evolve into a coveted halal hotspot.
As reports from TTG Asia referenced, it’s clear: being at the forefront of the halal tourism dialogue is critical for Thailand over the coming years. With eyes on positioning themselves at the crossroads of authenticity and innovation, the opportunities seem not only vast but ripe for the taking. As the world turns its gaze towards broader and more inclusive tourism horizons, the message from Bangkok was clear—Thailand is poised for transformation.
I believe that Thailand’s push for halal tourism could greatly diversify its market and bring in plenty of new travelers. The issue is how long it will take for real change to actually happen.
Well it’s all about the money, isn’t it? They’ll hurry if there’s profit in it.
True, Tom. I just hope they don’t sacrifice authenticity in the pursuit of quick cash.
This is great news! I’ve visited Thailand before and it’s true, some simple changes can make a big difference for Muslim travelers.
I agree, Ashraf. Just the inclusion of a bidet can make all the difference for us, right?
But what about the environmental impact? I’m all for inclusivity, but these changes shouldn’t come at the cost of the environment.
Monica, if done right, sustainable tourism can be both eco-friendly and culturally respectful. It takes careful planning.
Seems like another marketing ploy to exploit a growing market. I doubt it will be any more than skin-deep changes.
Some skepticism is healthy, but let’s give them a chance. Aida Oujah seems genuinely invested in making this work.
I’ll believe it when I see it. But I’ll be glad to be proven wrong.
As a traveler who’s interested in all kinds of cultures, I think this will be a positive step. It means a richer experience for all visitors.
Absolutely! Cultural exchange is one of the best parts of travel.
And let’s not forget the food! Halal markets can introduce amazing new flavors.
I’m concerned about pseudo halal labels too. They undermine trust, and it’s better to have recognized certification.
Thailand’s trying to change its image? About time! But will tourists actually stop coming for the nightlife?
Sure, why not? If you don’t innovate, you stagnate. But it shouldn’t replace traditional aspects.
As mentioned in the article, India is a big market. If Thailand can tap into even a portion of that, then it could mean big bucks!
And not just India. The whole Middle Eastern market too!
I think it’s awesome what Aida is doing at TAHTA. She’s not just talking the talk, she’s walking the walk. It’s inspiring!
Thailand can also learn from other countries that have successfully integrated halal tourism, like Malaysia or Indonesia.
On a broader scale, this aligns with trends in global tourism. Inclusivity is the future, whether it’s LGBT, disabled access, or halal.
Exactly, we’re moving towards a world where travel becomes accessible to all segments, not just the majority.
If nothing else, this pushes other countries to improve their own halal tourism practices. It’s setting a new benchmark!
Competition breeds innovation. It will be interesting to see who takes the lead eventually.
Indeed. At the very least, it raises global awareness.
I just hope they consider the diverse needs within the Muslim community. It’s not a one-size-fits-all.