According to the Travel and Tourism Development Index, Thailand’s tourism ranking has declined from 35th in 2021 to 36th this year. This is based on information from 117 nations. According to Marisa Sukosol Nunbhakdi, chairperson of the Thai Hotels Association, Thailand’s safety and security issues have harmed the country’s reputation for many years. Thailand’s ambassador delivered a speech in Amsterdam, and 13 Thai tourism companies met with 48 tour operators and travel agents from Amsterdam and the surrounding areas. Twelve Thai tourism businesses met with 63 international tour operators and travel agencies in Paris. Twelve Thai tour operators and travel agents met with 60 tour operators and travel agents from Ghent and the surrounding areas in Ghent. The three European countries that the TAT visits are popular tourist destinations in Thailand. Thailand was visited by 230,000 Dutch visitors, 713,405 French tourists, and 114,016 Belgian tourists in 2019.
Thailand’s Tourist Authority (TAT) has brought its tourism campaign to Europe after a roadshow in Saudi Arabia last month. Thailand had recently loosened several travel restrictions, thus the visit took place at the right time. The TAT used the roadshow to develop new ways for Thai tourists and airlines to connect with tour operators, travel agencies, and destination management companies in these nations. The TAT traveled to three European nations from May 23 to 25 to promote its “Visit Thailand Year 2022: Amazing New Chapters” campaign. The commercial emphasizes Thailand’s medical tourism, beaches, and shopping. The TAT traveled to the Netherlands, Belgium, and France as part of its European roadshow.

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