The ultimate shopping extravaganza is making a grand return, and it’s bigger and better than ever! The 1 Day 2025 is setting the stage for another unforgettable collaboration between the Central Group and Central The 1 Credit Card, promising a shopping spree like no other in Thailand. This year’s event is all about spectacular shopping experiences, and it doesn’t get more exciting than a chance to meet the sensational K-pop star “MINNIE from i-dle” — an exclusive treat for members of The 1.
Orchestrated by The 1, Thailand’s foremost digital lifestyle and loyalty platform under the Central Group, The 1 Day 2025 has firmly established itself in its third year as the ultimate national shopping festival for The 1 members. From May 22 to June 1, 2025, shoppers are in for tantalizing offers at all Central Group outlets, bolstered by a strategic alliance with Central The 1 Credit Card.
Spending a cumulative THB 5,000 at participating Central Retail stores not only racks up incredible deals but also rewards members with up to THB 500 in cash vouchers — no strings attached. As if that’s not enough, you stand a chance to win an intimate Meet & Greet with MINNIE, a once-in-a-lifetime opportunity. To seize this opportunity, register now through The 1 APP.
Sharing his enthusiasm, Mr. Kawin Tangudtaisak, Managing Director of The 1, remarked, “The 1 Day 2025 signifies a monumental leap in our quest to offer unmatched value and unique experiences to our members. After last year’s phenomenal turnout of over two million participants, we’re anticipating a 30% surge this year, particularly from major regional hubs.”
The excitement doesn’t stop there! Get ready for “The 1 Day Mini Showcase” in Chiang Mai and Udon Thani towards the end of May. Expect incredible in-store bargains, surprise activities for MINNIE’s ardent fans, and electrifying mini concerts by top T-POP artists. Stay tuned for more updates on The 1 APP.
Throwing more light on this thrilling venture, Mr. Cheewin Prachayanuporn, Managing Director of General Card Services Co., Ltd., commented, “Our ongoing collaboration with The 1 represents our dedication to enhancing the cardholder’s journey. Cardholders will double their chances in our lucky draw with every THB 2,500 spent, unlocking access to the exclusive Central The 1 Credit Card zone at ‘MINNIE – She’s The 1’ Hosted by Central The 1 Credit Card. Additionally, new cardholders can relish in up to THB 1,200 worth of welcome vouchers, alongside other elite privileges.”
Participation Guide for The 1 Day 2025:
- Voucher Rewards: By spending THB 5,000 at participating Central Retail outlets, members can enjoy up to THB 500 in vouchers via The 1 APP. This includes a THB 400 base plus a THB 100 bonus for Central The 1 Credit Card holders.
- Voucher Utilization: Cash in your vouchers at an array of stores including Central Department Store, Robinson Department Store, Supersports, B2S, Power Buy, OfficeMate, Thai Watsadu, BnB Home, Auto1, Tops, Tops Fine Food, Tops Food Hall, Tops Daily, Tops Vita, Tops Care, Pet ‘n Me, GO Wholesale, GO! WOW, and CMG retail stores (in-store redemptions only). Voucher redemption is valid until June 4, 2025 (June 22, 2025, for credit card vouchers).
Meet & Greet with Global K-POP Icon MINNIE i-dle:
- Fast Fan Zone: The first 50 customers spending THB 30,000 at Central Retail stores between May 22–26 gain immediate access — no need to enter a lucky draw.
- Surprise Fan Zone: Grab one of 20 lucky draw spots available for the 51st-ranked customers and beyond, who accumulate THB 30,000 in spending during the same timeframe.
- The 1 Zone: Gain an entry for each THB 2,500 spent at Central Retail stores or selected outlets within Central shopping centers from May 22 to June 1. Members of The 1 Exclusive can double their entries.
- Central The 1 Credit Card Zone: Cardholders earn double entries for every THB 2,500 spent.
Apply for a Central The 1 Credit Card during this festivity and bathe in the perks of up to THB 1,200 in vouchers, bonus points galore, and spanking 10% discounts at participating stores. Don’t miss a beat — download The 1 APP via App Store, Play Store, or Huawei AppGallery to stay abreast of dazzling offers and campaign updates.
I’m super excited about this event! K-Pop stars like MINNIE don’t visit Thailand often, and this shopping festival seems like the perfect opportunity to meet her and score some amazing deals.
I agree, but I wonder how fair these draw systems are. Only a few get to meet MINNIE while thousands of fans may miss out. It’s a bit frustrating.
True, but at least there are multiple opportunities to enter the draw. It seems like they are trying to give everyone a fair chance.
Not everyone is a K-Pop fan, though. The event seems too centered on MINNIE, disregarding those who are more interested in shopping.
I can’t wait for The 1 Day Mini Showcase in Chiang Mai! It’s about time other regions in Thailand experience such massive events, not just Bangkok.
Totally agree! This decentralization is a great way to boost local economies. Chiang Mai has so much to offer, and now it’ll get more recognition.
Does this mean more traffic and higher prices for us locals? I’m not sure if I’m looking forward to that.
The collaboration with Central The 1 Credit Card is interesting. It’s a smart move to boost cardholder enrollment, but isn’t it unfair to those who can’t afford these spending levels?
True, but these promotions often target those who already spend a lot. The discounts are just incentives to spend even more.
But loyalty programs should foster inclusivity, not just focus on the high spenders. Everyone should benefit equally in my opinion.
It’s always about making more money. For most of us, it’s just another shopping day without the ‘exclusive’ perks.
MINNIE is such an incredible role model. These meet and greet opportunities are more than just fan service; they help foster cultural appreciation.
I’m skeptical. The event seems more like a marketing gimmick to me, encouraging people to spend exorbitant amounts with the lure of meeting a celebrity.
Aren’t all events like these? It’s business strategy 101 to pair entertainment with consumerism. Whoever makes the best use of the strategy will benefit the most.
For those new to K-Pop, this event is a fantastic initiation. MINNIE being here could introduce many to the vibrant world of K-Pop!
I just hope they organize it well. Large crowds can make these events chaotic and less enjoyable, especially if the management isn’t up to mark.
Good point, and with such a vast expected turnout, safety and organization should be top priorities.
Hopefully the organizers learned from past events and are prepared this time.
Do we know if the voucher rewards are really worth it? Are the discounts on higher-priced items significant?
Can anyone confirm if these mini concerts are actually happening? It seems like a great addition to the event, ensuring there’s something for everyone.
Yes, they are scheduled closer to the event dates. It’s an extra treat for those who genuinely enjoy T-POP music.
I hope they incorporate some sustainable practices into the event. With such large-scale transactions, it shouldn’t just benefit consumers but also focus on environmental responsibility.
It’s good to see such excitement for an event, whether you’re there for the deals or the artists, it’s bound to be memorable