This year marks a new rhythm at the lavish Impact Exhibition and Convention Centre situated in Nonthaburi province. A total of 106 concerts are lined up, confirmed by Paul Kanjanapas, the visionary CEO of Bangkok Land Plc. The scale of the event is colossal, and the energy is bound to reverberate around Impact, the prime venue for all the anticipated performances.
A strong Korean pop wave will be sweeping through Impact, with 50% of the concerts showcasing K-pop artists who are beloved by millions. Thai artists won’t be holding back either, setting the stage ablaze with approximately 40 concerts this year at Impact Arena. Boasting a capacity of 12,000 spectators, emotions and acoustics will reach peak levels as performers connect with their fans.
Notably, Kanjanapas expressed complete assurance in the faithfulness of fans who wouldn’t mind splurging a bit extra on the tickets compared to pre-pandemic prices. After all, such amazing performances are worth it.
Not just concerts, but captivating family-related events have also been drawing in crowds at Impact Exhibition Centre. Events have been plentiful and continuous, with visitors pouring in since October last year. According to the CEO, this trend is projected to persist well into the third quarter of 2024.
In a bid to support the MICE industry’s recovery, Bangkok Land has decided not to hike rental fees for exhibition space in Impact. Furthermore, plans are currently in motion to elevate Impact Arena up to international standards. They are currently exploring potential partnerships in Denmark, Germany, and the Netherlands to achieve this.
Impact is set to be a hive of activity this year, with 1,073 planned events — a mighty 41% increase from last year. Such a leap showcases the ignited revival of the MICE industry.
Adding to the conversation, Surapol Utintu, the CEO of NCC Management and Development Ltd, which manages the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, shares that their calendar is packed until the year-end. Entertainment-related events, including concerts, form a significant chunk, approximately 50%, of the space bookings. QSNCC is all prepped up for a substantial 20% growth year on year, expected to unfold in 2024.
Adding a fresh spin in a post-pandemic era, Panittha Buri, managing director of Bangkok International Trade and Exhibition Centre (Bitec), embraced a “Plug & Play” approach. Helping organizers streamline their event preparation process and make it cost-effective, the motive is to invite more customers.Her innovation didn’t end there; she also transformed some of Bitec’s hall space into the “Beat Active” zone. This space came to life as a unique hub designed exclusively for organizing engaging entertainment and thrilling indoor sports events.
Emphasizing the onward surge in the MICE industry, the Thailand Convention and Exhibition Bureau (TCEB) predicts an upward trend post-pandemic. They estimate a staggering income of 96 billion baht and roughly 760,000 visitors attending various events around the country. As the year unfolds, it promises exciting adventures and undying entertainment across all venues.