In an exciting development for Thailand’s economy, the Tourism Authority of Thailand (TAT) has made an intriguing projection. The vigorous vacation period, sanctioned by the Thai cabinet to stimulate domestic travel, is expected to generate a whopping 16.6 billion baht in income. This particular holiday stretch extends for six days, beginning on July 28 and ending on August 2, and includes several significant holidays such as the King’s Birthday, Asalha Puja (a reverential commemoration of Buddha’s first sermon) and the solemn Buddhist Lent day.
This extended public holiday has seen an upswing in the number of high-income groups looking to explore overseas destinations. With the TAT governor, Yuttasak Supasorn, and his analysis team predicting nearly 5 million Thai tourist visits over this holiday period, the economic impact promises to be substantial. Even more encouragingly, hotel occupancy rates are projected to hover around the 63% mark, with Eastern Thailand expected to enjoy the highest occupancy with a 68% estimate.
In addition to this, despite the rainy season causing a downturn in the southern tourist destinations, Central and Northeast regions continue to draw significant tourist interest. Of course, other factors such as high inflation and oil prices pose a challenge to Thai spending trends, but high-income groups remain undeterred and continue to travel abroad during this extended holiday period.
Turns out the fun doesn’t stop there. Every corner of Thailand has its own popular tourist draw, with the top ten comprising destinations from all geographical regions. The fascination isn’t just limited to natural attractions but also extends to man-made marvels. Hotels are primed and ready to accommodate the surge, with amenities designed to cater to a diverse range of tourist groups, from families to seniors.
For locals living outside Bangkok, the focus is predominantly on nearby provinces that offer shorter travel times. Emerging as preferred choices for quick getaways are provinces like Kanchanaburi, Nakhon Ratchasima, Rayong and Chon Buri. They provide less costly activities that align with the current economic conditions, making these provinces a top choice for tourism during this extended holiday period.
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