UrbanFlowers Bangkok: Johannes Bergstrom’s Phrom Phong Florist & 3‑Hour Gift Delivery

Bangkok has always loved to celebrate. But in the race toward convenience—clicks, carts and same-day checkouts—the feeling behind a gift quietly thinned. Flowers arrived wilted, cakes tasted industrial, and hampers felt like they came off an assembly line. The moment the recipient unwrapped a present often landed with a polite smile instead of the gasp it deserved.

That gentle disappointment is what sparked UrbanFlowers, a Phrom Phong studio that rewrote the city’s idea of gifting. Instead of flashy launches or billboard budgets, the brand grew the old-fashioned way: through repeat delight, word of mouth, and an insistence that craft matters more than convenience theatre.

A studio that smells like flowers and chocolate

Walk into UrbanFlowers on a weekday morning and the space reads less like a retail outlet and more like an artisan atelier. The air carries the green, peppery scent of freshly cut stems and the warm, bittersweet notes of tempered Belgian chocolate. Florists work with concentrated calm—stripping leaves, trimming stems at precise angles, and building bouquets with the focused choreography of painters at easels. In the pastry corner, cake rounds cool on wire racks while ganache is beaten to a mirror finish. Trays of pralines wait for their final drizzle, each one hand-filled and inspected.

“We don’t stock a warehouse of pre-made product,” founder Johannes Bergstrom explains. “Everything being made right now is for someone specific. That changes the way you work.”

The people who make it real

Behind every arrangement and every box is a person who treats the job like an act of care. The head florist, Nono, flits between buckets of garden roses and eucalyptus with the confidence of someone who’s spent a decade listening to flowers. His signature “wild garden” style makes bouquets feel textured, candid and alive.

“Every flower has a personality,” Nono says. “I just help them talk to each other.”

The pastry team blends old-school European technique with local flavor. The head chef, schooled in five-star hotel kitchens, pipes rosettes onto birthday cakes and bakes in small batches using real cream and Belgian chocolate. The in-house chocolatier tempers couverture and experiments with Thai ingredients—pandan ganache, palm-sugar caramel—marrying French technique with local soul.

Keeping the orchestra in sync is the operations manager, whose invisible work—from customer messages to quality checks and route plans—ensures each gift moves from station to doorstep without a hiccup.

Delivery that honors the moment

UrbanFlowers’ bold promise—three-hour delivery, seven days a week—isn’t a marketing stunt. It’s the natural outcome of controlling every link in the chain. Orders trigger immediate production: florists arrange stems that arrived that morning, pastry chefs confirm a cake’s freshness, and nothing ships unless it was made within hours.

Every item is finished with premium wrapping, satin ribbon and a handwritten card. An UrbanFlowers driver—never a third-party courier—loads the gift into a temperature-controlled vehicle that preserves texture, smell and shape. Real-time route optimization makes sure the driver gets there fast and whole.

“If something arrives late or damaged, it destroys the moment,” Johannes says. “So we control every step because we care about every step.”

A humble beginning, a sincere growth

UrbanFlowers launched in June 2023 out of a frustrated fondness for better gifting. Johannes remembers ordering what he thought would be a thoughtful present—and watching it arrive feeling like an afterthought. He hand-delivered the studio’s first bouquet himself. No PR, no ad spend—just a belief that Bangkok deserved more thoughtful, beautiful gifts.

From that single act, customers became storytellers. They returned, recommended the studio to friends, posted photos, and left glowing reviews. Within eighteen months, UrbanFlowers had completed over 20,000 deliveries while keeping a 4.8-star Google rating—proof that consistent care beats splashy campaigns.

What sets UrbanFlowers apart

Bangkok has its share of florists and bakeries, but few combine the crafts under one roof with uncompromising control. UrbanFlowers makes nearly everything in-house: professional florists craft bouquets, pastry chefs bake daily, chocolatiers hand-fill truffles, and in-house drivers ensure safe delivery. For items they don’t make—artisan soaps or specialty goods—the studio partners only with trusted makers like Soap Opera, a Thai brand known for organic, handmade products.

“If we wouldn’t give it to our own family, we won’t sell it,” Johannes says simply. That confidence is backed by a freshness-or-money-back guarantee, temperature-controlled transport, and an infrastructure most shops don’t bother to build.

More than commerce—an act of kindness

At its heart, UrbanFlowers is about restoring meaning to giving. “Make someone happy, make a difference,” Johannes says. “Everything else—categories, revenue, growth—comes second.” Their daily ritual—flowers being cut, cakes being frosted, chocolates being wrapped—still centers on that first lesson learned with the hand-delivered bouquet: the true value of a gift is the feeling it creates.

UrbanFlowers operates daily from its Phrom Phong studio and offers three-hour express delivery across Bangkok. One carefully made gift at a time, they’re quietly teaching a bustling city how to celebrate again.