“Vitafoods Asia 2024,” Asia’s premier nutraceutical extravaganza, is all set to send ripples of excitement through the ever-evolving nutraceutical industry. Fueled by a steadfast health trend worldwide, this event promises a blend of innovations, cutting-edge technology, health products, and potent ingredients. Orchestrated by Informa Markets (Thailand), this grand showcase unfolds from the 18th to the 20th of September 2024 at the sprawling Hall 1-3, Queen Sirikit National Convention Centre in the heart of Bangkok, Thailand. As Thailand’s nutraceutical sector rockets towards a projected worth of 239 billion baht by 2026, Vitafoods Asia 2024 is set to be a key player in this exponential growth, attracting over 10,000 attendees this year alone.
Ms. Rungphech Chitanuwat, the adept Regional Portfolio Director – ASEAN at Informa Markets, emphasized the significant expansion of the Asian nutraceutical market. Thailand, which stood robust at a value of 190 million baht in 2022, finds itself on a surging trajectory to 239 billion baht by 2026, according to Euromonitor International. She attributes this dynamic growth to the relentless launch of groundbreaking products propelled by the unstoppable momentum of health-conscious trends. This bustling market landscape draws avid attention from both seasoned players and fresh entrants, all eyeing a slice of the Thai nutraceutical pie.
Designed to cater to the diverse needs and curiosities of both industry professionals and the health-savvy public, Vitafoods Asia 2024 is a holistic exhibition. Euromonitor’s insights reveal that more than half of Southeast Asia’s consumers foresee enhanced health in the coming five years, with climate change looming large over their daily lives. This prediction underscores the pivotal role of healthy foods in future wellness.
The event isn’t just a showcase; it’s a crucible for networking, learning, and fostering enduring collaborations within the nutraceutical domain. It opens doors for businesses to discover premium ingredients and products, engage directly with manufacturers, innovators, and technical experts, and enrich their knowledge and experiences through dialogue with suppliers.
This year’s edition will be graced by over 600 brands from 70 countries, presenting their offerings in meticulously curated zones ranging from raw materials and ingredients to contract manufacturing, private labels, branded finished products, nutritional supplements, vitamins, herbal extracts, packaging, and specialized equipment.
The Innovation Zone stands out, featuring seminars brimming with business acumen such as the evolving trends in food supplements markets across Asia and Australia, herbal product registrations, food supplement labelling for the elderly, marketing manoeuvres for food supplements, pet supplements, and the latest research on prebiotics, probiotics, postbiotics, collagen peptides, ashwagandha, mushroom extracts, and beyond. Other enthralling highlights include the New Products & New Ingredients Zone, the Tasting Bar, and the invigorating Vitafoods Asia 5K Run.
Visitors can also delve into fascinating products unveiled by government bodies and top-tier universities in the Academic to Commercial Zone. The event also brims with enriching activities in the Lift Elements section, showcases new trends in the Innovation Health Hub, and prioritizes sustainability at the Sustainability Square. Two dynamic stages are set to vibrate with experiences and insights from industry stalwarts.
Beyond being a grand event, Vitafoods Asia 2024 contributes immensely to the Thai food supplements industry. It adds value to agricultural products, sprouting new business avenues and empowering Thai food supplement enterprises to flourish internationally. With an encouraging hand, it invites businesses, the general public, and students to embark on the Vitafoods Asia Nutraceutical Awards 2024 journey. Themed “Local Ingredients to Global Nutraceuticals,” the awards offer winners quality certification and opportunities to further develop and commercialize their products, which will also bask in the spotlight at Vitafoods Asia 2024.
The event’s core audience encompasses producers, distributors, advisors, retailers, researchers, scientists, academics, importers, wholesalers, and trade associations linked to nutraceuticals, foods, supplements, medicine, health foods, beverages, and personal care products. With an expected footfall of over 10,000 participants, it’s gearing up to be a landmark event in the industry calendar.
Ms. Rungphech stated, “Informa Markets remains committed to supporting Thai businesses, widening their access to new opportunities, and helping Thailand cement its position as a nutraceutical manufacturing hub and market leader in Asia.”
Dr. Kittiwut Kasemwong, leading the Nano Agricultural Chemistry and Processing Research Team at NSTDA, noted the agency’s thrust towards adding value and upscaling Thailand’s food and health-related markets, particularly focusing on natural ingredients. NSTDA’s initiatives promote the use of herbal extracts and microbes to craft health-boosting products while cutting production costs and reducing reliance on imports and foreign tech, thereby uplifting local operators’ capabilities.
Remarking on Thailand’s edge in medical and health technology, Dr. Natthapasut Phattirasinsiri, Director of the Biotech Industry Club at FTI, highlighted the nation’s rich biodiversity as a competitive asset. This underpins research on health and medical products, functional foods, herbs, biopharmaceuticals, and active pharmaceutical ingredients (APIs), pushing for domestic production over imports and driving Thailand towards a knowledge-based economy brimming with income potential.
Echoing these sentiments, Mr. Nakan Tawichawat, Director of the Dietary Supplement Industry Club at FTI, identified Thailand’s food supplements and herbs as rapidly advancing fields, especially given the rising aged population’s needs. Currently, the food supplement arena commands over 30% of the beauty, cosmetics, and food supplement sectors combined.
With an array of opportunities knocking at every corner, Vitafoods Asia 2024 is poised to usher in substantial growth for the Thai nutraceutical industry. From 18-20 September 2024, between 10:00-18:00 hrs, immerse yourself in this vibrant event at Hall 1-3, Queen Sirikit National Convention Centre. Mark your calendar, gear up for an enriching experience, and for all the finer details and to register, visit www.vitafoodsasia.com.
Why is everyone so hyped about nutraceuticals? It’s just fancy marketing! More expensive without real benefits.
That’s not true at all! Nutriceuticals have scientifically proven benefits. Do some research before spreading misinformation.
I’ve read plenty, thank you. Many claims are overblown and the studies are often sponsored by the companies themselves.
Both of you have points. While there are benefits, marketing can sometimes exaggerate. We need more transparent, unbiased research.
People like you just want to live in the past. Innovation drives humanity forward!
Thailand has a huge opportunity here! This is going to boost local businesses and create jobs.
Totally! Especially in the agricultural sector. Farmers can really benefit from this.
I agree. This could reduce reliance on imports and strengthen the local economy.
It’s not just about jobs! The health benefits for the population are a big plus too.
Can’t wait for the Vitafoods Asia 5K Run! It’s going to be an amazing event!
Absolutely! It combines health and excitement. See you there!
Can’t believe a nutrition event has a run. Perfect blend. Let’s get those steps in!
Focusing on prebiotics and probiotics is where the future is. Our gut health is more important than ever.
True! I’ve been taking probiotics and feel so much better.
Gut-brain axis research is fascinating. It’s great to see more focus on it in the nutraceutical industry.
Don’t forget postbiotics! They’re the next big thing.
Absolutely, FitForever. The whole microbiome needs attention.
Herbs like ashwagandha and mushroom extracts are so underrated! Traditional medicine has known this for ages.
Yes! Modern science is finally catching up. Better late than never.
Feels like another trend. What’s next, essential oils for everything?
I’m excited about the Innovation Zone. It’ll be interesting to see what’s new in biotech.
600 brands in one place?! I’m going to shop till I drop!
Hope you have deep pockets. These products aren’t cheap.
Great to see a focus on sustainability. It’s about time the industry cared about the environment.
Agreed! Sustainability should be a priority for all industries.
Absolutely! Sustainability isn’t just a buzzword; it’s a necessity for future generations.
The academic and commercial zone sounds promising. Need to bridge the gap between research and market.
The seminar topics are spot-on. Looking forward to learning about trending supplements in the Asian market.
10,000 attendees? That’s going to be chaotic!
No way! It’ll be packed but well-organized. It’s a top event.
Thailand’s progress in health tech is commendable. It has the potential to be a global leader.
Let’s hope they don’t get complacent. Innovation needs constant effort.
True, but right now, they seem to be on a good track.
Wow, opportunities for Thai enterprises to shine internationally! Local businesses really need this boost.
Vitamins, herbal extracts, packaging, and specialized equipment? That’s quite a range!
That’s what makes it such a comprehensive event. Something for everyone.
I’m here for the natural ingredients. No more synthetic garbage in my body!
Finally, a place where suppliers and innovators can meet directly. This will fast track new products.
Cutting-edge technology in the nutraceutical industry could revolutionize our health. Can’t wait to witness it.