We are thrilled to introduce Gucci Visions here in Bangkok, a city renowned for its bustling fashion scene. This captivating exhibition takes you on a journey through the House’s 103-year history, marking its first appearance in Southeast Asia after successful runs in Florence and Tokyo. Our goal is to bring Gucci closer to the heart of Asia, offering visitors an opportunity to immerse in Gucci’s creative prowess through an exhibit showcasing iconic designs and a rich Italian heritage.”
Emmanuel Delrieu, President of Gucci South Asia and Pacific
Gucci Visions offers an extensive look into the House’s storied past, celebrating its signature designs and timeless motifs, along with the talents of its Creative Directors and artisans throughout the years. By delving into Gucci’s heritage, the exhibition underscores the House’s unwavering belief in the power of creativity and dedication to impeccable Italian craftsmanship.
Following its successful debuts in Florence and Tokyo, Gucci Visions has landed at EMSPHERE, Bangkok. Featuring six expertly curated themed rooms, the exhibition unfolds different facets of the House’s unique narrative. Visitors embark on a historical adventure guided by an illustrated timeline, narrating key dates, events, and influential figures, enriching the immersive experience.
Prominent regional executives, including Emmanuel Delrieu, President Gucci South Asia & Pacific; Daniel Bombardi, General Manager Thailand & Vietnam; and Sheryl Tam, Vice President, Brand & Customer Engagement Gucci South Asia & Pacific, graced the event, joined by Gucci’s Brand Ambassadors for Thailand, “Mai” Davika Hoorne, “Gulf” Kanawut Traipipattanapong, and “Billkin” Putthipong Assaratanakul.
The exhibition’s premiere saw attendance from top Thai celebrities such as Anne Thongprasom, “Gemini” Norawit Titicharoenrak, “Namtan” Tipnaree Weerawatnodom, and “Freen” Sarocha Chankimha. Also present were prominent artists and fashion influencers from the Asia-Pacific region, including Liza Soberano from the Philippines, Chi Pu from Vietnam, Rebecca Lim from Singapore, Scha Alyahya and Awal Ashaari from Malaysia, musicians Mahalini from Indonesia and James Reid from the Philippines, and influencers Petra Mac from Australia and Nicole Mehta from India.
Allowing visitors to explore at their own pace, each themed space highlights various signature elements such as the Bamboo bag, the GG monogram, and the Flora pattern. Guests explore the origins and significance of these icons, understanding their pivotal role in Gucci’s lasting appeal. From heritage-inspired luggage for modern travelers to elegant gowns worn by celebrities over the decades, each room offers a distinct perspective. This bold initiative underscores Gucci’s commitment to innovation and embracing new horizons.
A meticulously curated selection of bags, luggage, and clothing stands as a testament to Gucci’s artistic legacy, bridging generations of creativity. From the visionary ideas of Guccio Gucci to the transformative efforts of his successors, the exhibition seamlessly weaves the House’s past with its present, celebrating different chapters of Gucci’s history.
Flora
Flora features the iconic motif envisioned in 1966 by Italian artist Vittorio Accornero de Testa for the House. Debuting on a silk scarf, this pattern depicts the four seasons through intricate illustrations of flowers, plants, and insects. The timeless bouquet continues to inspire with its presence on ready-to-wear collections, handbags, accessories, and fragrances.
Bamboo
The Bamboo 1947 bag exemplifies Gucci’s innovative craftsmanship. Inspired by Vasco Gucci’s admiration for walking sticks, bamboo was introduced in 1947 for a new saddle-shaped bag handle, each piece uniquely curved and polished. This design quickly gained attention in Hollywood and remains a hallmark of Gucci’s creativity.
Travel
Founded in 1921, Gucci initially focused on “English luggage,” inspired by Guccio Gucci’s time at The Savoy in London, where he observed the demands of international high society. His vision laid the foundation for the House, and today, Gucci continues to innovate in travel bags and luggage, bridging a legendary past with a promising future.
Icons
Icons celebrate bags like the Bamboo 1947, the Horsebit 1955, and the Jackie 1961, which encapsulate Gucci’s ingenuity and craftsmanship. These designs have been reinterpreted through the decades to echo contemporary styles while honoring their origins.
Stars
Stars highlights Gucci’s century-long connection with celebrities and cultural influencers, from the early days at The Savoy to its embrace by Hollywood and beyond. This segment showcases bespoke gowns crafted for notable figures, including a gown worn by Thailand’s Gucci Ambassador, Davika Hoorne, epitomizing the brand’s dedication to individuality.
Fashion
The Fashion room presents decade-defining looks from the Gucci Archive in Florence, a treasure trove of inspiration. The Archive continuously fuels the House’s creative dialogues, showcasing iconic motifs and designs from various eras, ensuring Gucci remains at the forefront of fashion.
Spanning these six rooms, the Gucci Visions exhibition offers an enriching journey, demonstrating how Gucci has maintained its leadership in creativity and luxury. The launch event ended on a high note with an exclusive after-party featuring a live performance by Gucci’s Brand Ambassador, “Billkin” Putthipong Assaratanakul, captivating the audience with his stellar act.
The Gucci Visions exhibition in Thailand will be open for public viewing from June 9 to July 21, 2024, at EM GLASS, G floor, EM TOWER, EMSPHERE Shopping Center. To reserve your spot, visit Gucci Visions Bangkok or the LINE Official Account: @GUCCITH.
Wow, I love the idea of a Gucci exhibition in Bangkok! It sounds like an amazing way to explore the history of such an iconic brand.
I totally agree! Gucci has such a diverse and storied history. The themed rooms seem like a great way to showcase their different eras.
Absolutely! I’m especially excited about the Flora and Bamboo rooms. Those are such classic elements of Gucci’s design.
I think it’s just a way to get people to spend more on overpriced bags and clothes. Does anyone really need this stuff?
I don’t see why we glorify these brands so much. You can find just as good fashion for a fraction of the price.
The exhibition sounds cool, but it seems a bit excessive. Do we really need a fashion history museum for a company that’s all about making profits?
I see your point, but I think acknowledging craftsmanship and creativity is important, even for commercial brands. It’s a form of art too.
True, but where do we draw the line between appreciating art and perpetuating consumerism?
Well, art and consumerism have been tied together since pop art. Think Andy Warhol. It’s complicated but fascinating.
I attended something like this in Tokyo and it was mind-blowingly beautiful. Can’t wait to see it in Bangkok!
I saw it too! The craftsmanship on display was unreal. Gucci really knows how to put on a show.
Really? I think it’s just flashy marketing.
Gucci has always been a leader in fashion. This exhibition is a great reminder of why they’ve been so influential for over a century.
The fact that they’ve included a space like ‘Stars’ to showcase bespoke gowns for celebrities is amazing. It shows how closely intertwined Gucci is with pop culture.
I agree! Seeing how Gucci has influenced and been influenced by celebrities is so cool.
I feel like it’s catering too much to celebrity culture. Isn’t fashion supposed to be for everyone?
True, but celebrities often set trends that trickle down to everyone else, so it’s not just for them.
I appreciate the historical aspect of the exhibit, but I hope they also address the ethical issues in fashion, like sustainability and fair labor.
This is a great opportunity for Thai students and aspiring fashion designers to learn from the masters. Gucci has so much to teach.
Yes, there’s so much young designers can learn from Gucci’s innovation and craftsmanship.
But isn’t it better to learn from more ethical and smaller brands?
What an incredible way to bring global fashion closer to Asia. This will put Bangkok on the map for fashion enthusiasts worldwide.
I think it’s wonderful how they’ve carefully curated different elements of their brand’s history. Helps people understand the evolution of fashion better.
This seems like a glorified advertisement to me. Let’s not pretend this is purely about art.
I’m so excited for this exhibition. The archival pieces alone are worth the visit!
I highly doubt the authenticity of these so-called archival pieces. Most are probably replicas.
I attended the Tokyo exhibit and they were legit, you could tell the attention to detail was impeccable.
I’ve never been a big fan of fashion exhibitions, but this one looks interesting because of how they present the historical context.
It boggles my mind how people can spend so much on Gucci when there are more pressing issues in the world.
I Love Freen Sarocha Chankimha 🫶🏻
She is very beautiful in Gucci
Yes. She has such a charisma that attracts everyone.
gotta say I love @srchafreen in Gucci
Freen Sarocha Chankimha is beautiful ❤️