The vibrant city of Bangkok hosted a momentous occasion this past June 1, 2025, where elegance met everyday luxury. In a dazzling debut, PASEO, the premium tissue giant, announced their latest venture into elegance by introducing the beloved actress, Baifern Pimchanok Luevisadpaibul, as their inaugural brand ambassador. This exciting revelation took center stage at the Tops Home & Baby Fair 2025, held at the buzzing Central Westgate. Not only did the event introduce Baifern as the face of PASEO, but it also launched the brand’s opulent new “Ultimate Luxury” line, raising the bar for premium daily experiences.
Baifern, with her signature charm, shared her delightful journey with PASEO, revealing that she has been a devotee of their products long before the enticing collaboration was set in motion. “What struck me most about the PASEO team is their impeccable attention to detail,” Baifern enthusiastically explained. “They craft more than just great products; they nurture an entire experience. Whether it’s the feel, the comfort, or the safety, PASEO ensures it all.” Highlighting the brand’s commitment to purity, she added that PASEO tissues are created from 100% virgin pulp, devoid of any whitening agents or harsh chemicals, fortifying her trust in the brand’s unwavering integrity.
The actress further emphasized the importance of delicate care for her skin, which constantly battles layers of heavy makeup, dust, and sweat. “As someone whose facial skin is paramount, I have to be meticulous in my choices. Self-care isn’t solely high-end or luxurious; it begins with small, thoughtful daily decisions, like choosing the right tissues that prioritize skin safety.”
Amongst the lineup, Baifern holds a particular fondness for PASEO BabyPure, a 3-ply marvel cherished for its supreme softness and hypoallergenic formula, making it a gentle choice for sensitive skin, including children and those prone to irritation. “It’s all about those mindful, everyday choices in self-care,” she reiterated.
The grand unveiling didn’t stop there. PASEO introduced two exciting new product lines at the event, both meticulously crafted to embody their “Ultimate Luxury” ethos:
- PASEO Milky Lotionized 4-Ply Facial Tissue: Engulfed in the luxuriously soft embrace of a 4-ply tissue, this product is a skincare savior, enriched with natural moisturizers to minimize friction by up to 25%. It’s the perfect companion for facial use, tenderly caring for the most delicate skin.
- PASEO Luxury 4-Ply Toilet Roll: Enhanced with innovative Micro Pillow technology, this exquisite roll exudes softness increased by 50% and boasts superior absorbency. Dermatologically tested, it promises an unrivaled, dense, and cushiony feel.
Beyond products, Baifern shined as the highlight with interactive activities, from the thrilling “Mystery Box” game to the interactive “Shop With Bai” experience. Her infectious warmth radiated, strengthening her bond with both fans and brand, rooted in genuine appreciation and shared passion.
Adding insight into this strategic collaboration, Mr. Nishant Grover, CEO of Tissues International at Asia Pulp & Paper Group, expressed his sincere gratitude to Tops for their invaluable partnership. Elaborating on why Baifern was the perfect choice for PASEO’s brand ambassador, he stated, “We sought someone genuinely connected to our products. Discovering Baifern’s long-standing love for PASEO made her the perfect embodiment of our brand—gentle, natural, and endearing.”
Mr. Grover affirmed the company’s dedication to expanding across Thailand, driven by its cherished consumer brands, PASEO and NICE. “Our Ultimate Luxury line represents the epitome of premium quality. It empowers individuals to indulge in self-care with simple yet meaningful daily upgrades. Thailand’s focus on quality and safety aligns perfectly with what we offer,” he explained.
The launch heralds a larger vision—to transform how hygiene products are perceived, as PASEO aims to weave innovation with a profound understanding of the Thai market. Beyond competing on price or market share, PASEO, backed by the global might of Asia Pulp & Paper, seeks to elevate the entire consumer experience, transitioning tissues from mere necessities to indulgent delights.
Exclusively available at TOPS, the PASEO Ultimate Luxury collection is the beginning of a journey to redefine and adorn everyday living, marrying innovation with care seamlessly. The future for PASEO and its patrons glows with the promise of indulgence and elegance woven into the fabric of daily life.
Wow, making tissues a luxury item now? The world is going nuts.
It’s called market innovation, Joe. Some people value that extra comfort in everyday products.
I get that, but at the end of the day, it’s still just tissue paper.
Joe, you’d be surprised how much comfort a good tissue can bring, especially for those with sensitive skin.
Baifern Pimchanok is a great choice for brand ambassador! She is genuine and relatable which is rare.
Does anyone else find it ironic that a premium tissue claims to be ‘ultimate luxury’? Seems like an oxymoron.
Not really, Steve. Luxury can be found in the smallest details. It’s about feeling pampered, even in the mundane.
I suppose, but I just don’t see tissues as something that constitutes luxury, you know?
Anyone else feel like this is just a marketing gimmick to charge more money for tissues? The products sound fancy, but I bet they’re overpriced.
Marketing plays a role, yet there’s a segment of consumers who pay for enhanced quality. It’s not for everyone, but it suits a niche market.
True, but it feels unnecessary. The basics should suffice, right?
I love PASEO products! Been using them for years and the quality is unmatched.
I just can’t wrap my head around supporting the use of virgin pulp in products. Ecologically, isn’t that backward?
You’re right, Rick. The environmental impact is a serious concern.
But if it’s sustainable and responsibly sourced, it might not be that detrimental. It really depends on their practices.
I think it’s a smart strategy—self-care starts with everyday details. It’s about time tissues got an upgrade.
I guess so, but I’m not ready to spend extra cash on tissues just yet.
Baifern’s involvement will definitely boost sales, her influence is significant in Thailand. Smart move by PASEO!
Imagine if every household product became a ‘luxury’ item—where would that leave the consumer? Rising prices across the board for little gains.
Focusing on quality over quantity, now that’s something! Count me in as a customer.
Isn’t quality subjective though? Especially for something so basic as tissues.
Those new tissues with moisturizer sound amazing, especially during allergy season!
I just hope they’re not adding unnecessary chemicals under the guise of luxury. Sounds too good to be true.
Good point! With all these enhancements, who knows what’s really in them.
As someone with sensitive skin, I appreciate any product that accommodates that need. Thank you, PASEO!
A good brand ambassador can make all the difference. Excited to see how Baifern will impact PASEO’s image.
In the end, people will gravitate towards good products. If PASEO delivers on its promises, it won’t matter if it’s called ‘luxury’.
Well, let’s hope it’s not just all talk.