Bangkok, April 9, 2025 – Picture this: you’re lounging snugly on your new STOCKHOLM Djurmo sofa, daydreaming of far-off European landscapes while nestled in the heart of Thailand. That’s right, folks—IKEA Thailand has rolled out the royal blue carpet for the illustrious STOCKHOLM collection, gracing our shores for the very first time. And with over 90 pieces oozing Scandinavian style and using premium materials, it’s about time to revel in the charm of timeless design.
Celebrating its grand 40th anniversary globally, this collection is packing a delightful punch with furniture, textiles, lighting, and accessories—all weaving functional elegance seamlessly into every household. Featuring everything from sturdy solid wood and lush handwoven wool rugs to brilliantly mouth-blown glass and artisanal handcrafted rattan, these gems promise to sprinkle magic in your living space. Set your calendars for April 10, 2025, when these masterpieces become available, epitomizing beauty and endurance.
To commemorate this landmark launch, IKEA Thailand has just unfurled the “Embrace STOCKHOLM in Your Style” campaign in cahoots with none other than Thai Airways, sweeping through from April 10 to May 31, 2025. Home enthusiasts and interior stylists alike are invited to showcase how they adorn their homes with the STOCKHOLM bonanza. And here’s where it gets super exciting: one lucky trendsetter will jet off with two round-trip tickets from Bangkok to the heart of Stockholm, courtesy of Thai Airways. Dreamy, right?
Karin Gustavsson, the genius Creative Leader for STOCKHOLM, says, “The ultimate aim of the STOCKHOLM collection has been to demonstrate that premium quality doesn’t have to mean breaking the bank. Every piece in our lineup comes with a story etched into its design. With craftsmanship at its very core, this collection embraces techniques from yesteryear alongside modern marvels, delivering pieces that transcend time.”
Leonie Hoskin, the wizardly Retail Manager for IKEA Thailand and Vietnam, echoed these sentiments by adding, “Bringing the STOCKHOLM collection to our Thai patrons thrill us beyond words. It embodies IKEA’s vision of democratic design through its unique blend of Scandinavian allure, top-notch materials, and extraordinary functionality at a price point that’s been democratized for all. With its timeless essence and attention to the tiniest of details, the STOCKHOLM collection morphs any abode into a cozy haven, making high-quality design accessible to everyone.”
The collection draws inspiration from its namesake city, meticulously intertwining the urban chic with nature’s scenic beauty surrounding Stockholm. Think rich earthy tones mingling with natural woods, textiles mimicking mother nature’s hues, and raw materials that speak volumes. This lineup sees chairs, bookshelves, and dining tables dance with fine craftsmanship, bringing sleek yet sturdy designs to life.
The spotlight shines on a few exquisite products that promise to steal the show:
- STOCKHOLM Djurmo sofa – a space made for comfort that stands the test of time (THB 27,990)
- STOCKHOLM oak veneer sideboard – a classic nod to Scandinavian elegance and ample storage (THB 17,990)
- STOCKHOLM Djurmo armchair – a symphony of smooth curves and soothing wood accents (THB 9,990)
- STOCKHOLM birch veneer easy chair – a minimalist marvel with linen fabric finesse (THB 9,990)
- STOCKHOLM oak veneer glass coffee table – where airy design embraces warmth (THB 7,990)
- STOCKHOLM oak leather chair – blending elegance and durability into one (THB 6,950)
- STOCKHOLM dark brown oak veneer coffee table – wood grains converging like magic (THB 5,990)
- STOCKHOLM brass-painted pendant lamp – a timeless lighting statement (THB 4,990)
- STOCKHOLM oak veneer cast side table – bouncing between gravity and illusion (THB 4,590)
- STOCKHOLM black stoneware vase – an ode to mythical Nordic forests (THB 590)
To make the occasion even more spectacular, IKEA Thailand is launching the “Tid… Glam!” concept. Loosely translating to “getting glamorous,” it demonstrates how STOCKHOLM pieces can harmoniously meld with traditional Thai-style interiors. This concept powerfully argues that Scandinavian design prowess can infuse any space—from Bangkok to Stockholm—with an elegant touch, offering luxury on a silver platter.
Plus, buckle up for a Scandinavian adventure with Thai Airways! As part of the campaign, an exclusive promotion awaits. Between April 8 and May 31, 2025, those booking flights to Stockholm, Copenhagen, or Oslo via thaiairways.com and wielding the promo code TGIKEA will be rewarded with an instant THB 3,000 discount, courtesy of Mastercard. Imagine snagging some Scandinavian flair at home and then jetting off to explore it in person! Travel dates remain open until the end of November 2025—terms and conditions, of course, apply.
To fuel your home styling inspiration, IKEA is rolling out a captivating room display featuring STOCKHOLM gems, echoing the spirit of a design-savvy traveler frequenting Scandinavian destinations. Creativity, travel, and eternal aesthetics unite in this eclectic tableau.
In tandem with this thrilling launch, Swedish Week blooms at IKEA Bangna, running until April 11, 2025. Prepare for a feast of the senses, from sampling delightful Swedish cuisine to product wonder-shows. Partnering with organizations like Fitness24Seven, Fysik, TPV, and Electrolux, with backing from the Thai-Swedish Chamber of Commerce, this event is an immersion into Swedish culture, culinary delight, and craftsmanship magic.
The much-anticipated STOCKHOLM collection lands in all IKEA Thailand stores and online at IKEA.co.th starting April 10, 2025. Join the “Embrace STOCKHOLM in Your Style” extravaganza by visiting the IKEA Facebook page or IKEA.co.th. Dive in—your home is waiting for its makeover!
The STOCKHOLM collection coming to Thailand is such a cultural fusion! I can’t wait to see how Thai homes will blend with Scandinavian design. Thoughts?
Honestly, I think it’s a bit overrated. Thai culture is rich and unique on its own; why the need to merge with Scandinavian styles?
I get your point, Tom, but isn’t blending styles a way of creating something innovative and fresh? It can be a celebration of both cultures!
I agree with Anna. Modern design thrives on the integration of different influences.
Mixing designs is what makes home decor exciting! Imagine a Thai bamboo setting with STOCKHOLM’s furniture!
Can we just talk about the price for a second? Just because it’s ‘democratic design’ doesn’t mean everyone can afford it.
Totally agree, Huang. IKEA talks about affordable luxury, but not everyone can drop thousands on a sofa.
While true, comparing these designs to some luxury brands, IKEA’s prices are relatively cheaper for style and quality.
Fair point, but let’s face it, style often comes with a price tag. It’s about finding that balance.
I get that, Anya, but balance isn’t often found in my wallet! A more scaled range could cater to wider income brackets.
European design in Thai homes? It’s bland. Thai aesthetics are vibrant and should stand alone.
I disagree, Karl. There’s room for diversity in design. Embracing other styles can enhance our usual themes.
Well, to each their own. But ‘enhancement’ often ends up overshadowing local beauty.
I’m excited about the design competition. Finally, a chance to showcase our unique interior ideas!
Right? The prospect of flying to Stockholm too would be an absolute dream.
It’s a clever marketing tactic. But hey, if it works, who wouldn’t want a free trip?
Is anyone else skeptical about mass-produced ‘handcrafted’ items? How ‘artisanal’ can it be?
Flying over Swedish Week is like missing the best part of IKEA’s event lineup! I wish I could teleport to Bangkok right now.
IKEA’s STOCKHOLM collection seems perfect for minimalist lovers. Embracing Swedish utility and style? Count me in!
Minimalism is in trend, Will, but it feels a bit too sterile for me. Personal preferences, eh?
Exactly, Mike. Clutter can feel cozy, believe it or not.
I respect IKEA’s initiative to launch in Thailand, but it feels a bit capitalist with these big campaigns.
Anyone else saving up to splurge on that STOCKHOLM Djurmo sofa? Comfort isn’t something I’m willing to compromise!
I just hope the campaign truly reflects cultural respect rather than just a marketing gimmick.
Cynical, but fair point. Cultural appropriation is a real issue, and it’s often glossed over.
I think if done with sensitivity, these campaigns can bridge cultural gaps.
It’s clear IKEA is upping its game with more premium collections. This STOCKHOLM collection aligns with their core – affordable quality.
Premium and IKEA together seems pretty contradictory, David. But I guess innovation is the spice of life!
Doing some of my own handiwork to integrate these designs with Thai textiles. It’s all about personalization!