Amid the growing clamor for dedicated efforts to tackle climate change and air quality issues, businesses worldwide are stepping up, claiming the title of environmental stewards. At the forefront of this green crusade, Krungthai-AXA Life Insurance Public Company Limited has truly set the bar high. Embracing its role as a green insurer, the company has launched the fourth season of its transformative “Commit to Climate” campaign, aligning their initiatives with a mission to restore the air we breathe and foster sustainability. It’s all about fashioning a more balanced, liveable planet that we and our future generations can thrive in.
Driven by passion and purpose, Ms. Buppawadee Owararin, the visionary Chief People, Brand, and Communications Officer, emphasizes the company’s unwavering dedication to environmental sustainability. She aligns the company’s goals with the global AXA Group’s ambitious strategies on climate change and biodiversity. Over an impressive span of 28 years, Krungthai-AXA has executed a myriad of eco-friendly programs in partnership with both public and private sectors, translating awareness into substantial positive impacts.
Since its promising beginnings in 2022, the “Commit to Climate” campaign has achieved remarkable feats, weaving environmental consciousness through ocean, river, and forest conservation activities. The campaign drives behavioral change, aiming to curb global warming with every initiative. Garnering over 5.6 million impressions and the participation of more than 80,000 spirited individuals, it has not only earned hearts but also international accolades like the “Best Insurance Sustainability Initiative 2025” at the prestigious Global Business to Brand Industry & Leadership Awards.
This year, the focus sharpens on air pollution, a pressing issue in Thailand’s urban landscapes. The goal? To rejuvenate the air we breathe and build a sustainable ecosystem that lasts. At the forefront of this endeavor is the beloved multi-hyphenate celebrity and company CR Influencer, Tao Sattaphong Phiangphor. With his charisma leading the charge, an exciting slate of activities spans four key initiatives throughout 2025:
Clean Air: Ever find yourself wondering about your daily carbon footprint? Here’s your chance to calculate it. With every comment and share, one tree roots itself in the ground, thanks to a collaboration with the Ministry of Natural Resources and Environment aimed at promoting verdant spaces.
Pure Air: A brain-teasing online game invites participants to “move smart” to diminish CO₂ emissions. The challenge? To be among the top five scorers and snag an electric bike. Accumulating 500,000 total points unlocks Krungthai-AXA’s generous THB 50,000 donation towards enhancing Bangkok’s public bike lanes.
Green Air: Teaming up with the Bangkok Metropolitan Administration, this engaging tree-watering game has participants power-up the city’s green lungs. Scores morph into funding for urban landscaping, with the top scorer riding home on an electric scooter.
Fresh Air: Quizzes get a whimsical twist, revealing which mangrove creature mirrors your personality. Each participant aids the restoration of mangrove ecosystems in collaboration with the Department of Marine and Coastal Resources and Kasetsart University.
These spirited endeavors are a testament to Krungthai-AXA’s unyielding commitment to champion environmental progress and rallying public action on climate change and biodiversity. The campaign highlights the insurer’s pivotal role in safeguarding lives and the planet, exciting the young and old alike to join hands in crafting climate solutions.
If this initiative tickles your green spirit, stay in the loop by tracking updates on the energetic Hearts in Action Volunteers Facebook page or via the vibrant feeds of Tao Phiangphor on Facebook and Instagram. For more intimate conversation or inquiries, feel free to reach out via 1159 or drop a note at [email protected].
It’s great to see companies like Krungthai-AXA taking the lead on climate initiatives. I’m hopeful more businesses will follow their example.
I agree that it’s promising, but how do we know if these initiatives are genuinely impactful or just another greenwashing tactic?
That’s a valid concern. However, with their long-standing track record and international awards, they seem to be walking the walk, not just talking the talk.
Beyond awards, the key is transparency. If Krungthai-AXA openly shares their progress and challenges, they’re more likely genuine at least to me.
Wow, I love the creativity of these initiatives, especially the games! Learning about your carbon footprint while having fun sounds revolutionary.
I love games, but let’s remember the end goal is serious. Hopefully these games can push young people toward real-world actions.
Definitely! Turning education into engaging activities is an innovative way to teach sustainability. Imagine the reach if more brands adopt this approach.
The involvement of local government and celebrities like Tao Sattaphong seems instrumental in making these initiatives popular. But will they engage the people who don’t already care about the environment?
Great point. Celebrity influence can only go so far. Community engagement is essential for significant change.
True, but Tao’s massive social media following is a major asset. If he can inspire even a fraction of his fans, it’s a win.
I’ve always doubted the effectiveness of such corporate campaigns. Are they truly driven by a desire for change or merely business tactics to gain market share?
Why can’t it be both? Profiting while helping the planet isn’t inherently bad if substantial results follow.
Profit motives often overshadow genuine efforts these days. Call me cynical, but I need more proof.
This campaign sounds like a great opportunity to involve youths in addressing environmental issues. Are there similar initiatives targeting schools or universities?
I’m glad air pollution is getting attention in urban planning. Thailand’s urban areas are notoriously smoggy. It’s time we have organizations standing up for clearer skies!
Clear skies will not only help health but also improve life quality for cyclists. Imagine Bangkok becoming a bike-friendly city!
Bangkok’s transformation would serve as a model for other cities, proving urban sustainability is possible.
Indeed, cycling can become mainstream if the right infrastructure is in place. I’m eager to see how the biking lanes initiative develops.
Bringing gamification to climate issues might reach a younger audience, but isn’t that just a bandaid on a much bigger wound? We need systemic change!
Is planting trees and playing games really going to save our planet? These efforts seem too small-scale to make a major difference long-term.
Every small action counts. If everyone contributes a little, it adds up to significant change. It’s all about collective effort.
It’s commendable to see a company like this promoting awareness. I’m just curious about how sustainable these campaigns themselves are. Any data on that?
Creating shareholder value while addressing climate issues creates win-win scenarios. Smart business is sustainable business.
I’m curious about the outcomes of previous campaign seasons. Have they published any quantitative results or reports?
As much as I admire these efforts, are they enough to counteract the environmental damage insurance companies potentially cause through investments?
Businesses can’t singlehandedly fix climate change. They can facilitate, but individual lifestyle changes are crucial too.