As we slide gracefully into the tail end of the year, Krungthai-AXA Life Insurance steps up the celebration with their scintillating campaign, “Life’s Delicious By Krungthai-AXA Life.” This isn’t just any ordinary campaign; it’s a culinary invitation to relish each moment through experiences you’ll fondly remember. How, you ask? By teaming up with Thailand’s crème de la crème of Michelin-approved culinary wonders, of course!
Khun Bubphawadee Owararinth, who steers both the People and Brand & Communications ship at Krungthai-AXA, enthusiastically shares, “At Krungthai-AXA Life Insurance, our heartfelt mission is to shower our cherished customers with experiences that touch the core. This isn’t a one-off; it’s a year-long symphony of curated activities that dance across the senses, from soulful health and wellness to culinary escapades and explorations, both near and far. Our pledge? To make every heartbeat momentous.”
Taking center stage in this enchanting endeavor is “Life’s Delicious By Krungthai-AXA Life Insurance,” a campaign born from the belief that food is more than sustenance; it’s a vessel of joy and timeless memories. The focus is sharp on crafting moments that are gastronomically unforgettable, teaming up with gastronomic royalty like the Michelin Bib Gourmand-awarded Ongtong Khaosoi restaurant. Prepare your taste buds for offerings like Krabong Thong, Laab Sap, and Chee Ruay, an exquisite menu lineup that has earned Ongtong Khaosoi Michelin’s nod of approval four years running. But wait, the delectable journey doesn’t stop at savory delights. Enter Cheevit Cheeva, a dessert café famed across borders, dishing out sweet wonders such as Blue Majik Pudding Matcha Bingsu, Matcha Blue Majik Cream Pudding, and Matcha Blue Majik, all crafted specially for this event and sure to uplift any dining experience.
There’s more than tastebud teasing here; Krungthai-AXA Life Insurance policyholders are in for exclusive treats. Flash your policy via the Emma by AXA app at the likes of Ongtong Khaosoi and Cheevit Cheeva café to unlock juicy discounts. Not holding a policy? No worries, general customers can join the fun by scanning a QR code from in-store ads to sign up for a complimentary drink*. The fiesta of flavors and perks doesn’t last forever, though! Time is of the essence, with this campaign running vibrant from October 19, 2024, through January 15, 2025.
The “Life’s Delicious By Krungthai-AXA Life Insurance” campaign isn’t just about delightful dining; it’s an immersive lifestyle experience meant for everyone to savor at every life stage. It beautifully echoes the company’s steadfast commitment to ‘acting for human progress by protecting what matters’—whether it’s tangible or delightfully edible!
For those curious souls craving the full scoop on “Life’s Delicious By Krungthai-AXA Life Insurance” and its varied branches of participation, details unfold at the Customer Service Center. Just dial 1159, set your watch to available anytime, or take a digital stroll to their website for 24/7 insights.
*Terms and conditions may be adjusted at the company’s discretion, mirroring life’s unpredictability!
This campaign sounds extravagant, but is it really necessary for an insurance company to venture this far into culinary events?
I think it’s great! It’s not just about insurance, it’s about life experience too.
I get the experience angle, but shouldn’t they focus on better policy offerings instead?
This is a brilliant marketing strategy. Food is a universal language!
These promotions are just gimmicks. Do you think it truly reflects the company’s commitment to its customers?
It might look like a gimmick, but it fosters customer engagement.
I’d rather have cheaper premiums than a fancy meal.
Exactly, the resources could be put to enhancing policy benefits instead.
I tried the Matcha Blue Majik Cream Pudding and it was out of this world!
I’m so jealous! I can’t wait to taste it myself.
Is it really worth it or just overpriced because of the Michelin name?
It’s inspiring to see companies integrating wellness and leisure into business, but what about those who don’t consume alcohol?
Does anyone else find this focus on culinary delights slightly misplaced for an insurance firm?
I think they are just trying to stand out in a saturated market.
Customer experience is invaluable, and this might enhance their brand significantly.
Perhaps, but wouldn’t financial incentives serve customers better?
Offering incentives like discounts is always a draw. I’ll happily flash my policy for a deal!
What happens when the campaign ends? Back to plain old insurance?
It’s a nice diversion from the typical insurance talk about risks and illness.
Do they even have gluten-free options for those with dietary restrictions?
They are collaborating with Michelin chefs! This isn’t just about insurance anymore, it’s about elevating lifestyle!
Would love to try the Blue Majik Pudding Matcha Bingsu, but I’m concerned about the caloric intake.
I appreciate the creativity here. Blending benefits with gourmet delights is forward-thinking.
True, it’s a unique approach that could redefine customer service in insurance.
I feel this is short-term flashy marketing, not something sustainable.
What a way to spend a day! Gourmet food with a splash of ‘financial security.’ Count me in!
Yeah, as long as the prices aren’t too inflated.