The Sustainability Expo 2024 (SX 2024), the crown jewel of sustainability events in the ASEAN region, makes a grand comeback for its fifth exhilarating year. By exhibiting groundbreaking solutions and forward-thinking initiatives for a sustainable future, SX 2024 promises to be the pinnacle of eco-conscious gatherings. This remarkable event is a joint endeavor by five globally lauded organizations with a steadfast dedication to sustainable progress: Frasers Property (Thailand) Public Company Limited, PTT Public Company Limited, SCG, Thai Beverage Public Company Limited, and Thai Union Group Public Company Limited.
SX 2024 is set to enthrall attendees with a plethora of activities including vibrant exhibitions, insightful seminars, interactive workshops, high-stakes conferences, a delectable sustainable food festival, and dynamic business-to-business (B2B) networking events. Hosted at the illustrious Queen Sirikit National Convention Center (QSNCC), the event runs from today until October 6, 2024, welcoming visitors daily from 10:00 AM to 8:00 PM.
This grand spectacle will unfurl across multiple floors of the QSNCC, each dedicated to unique sustainability themes: LG Floor celebrates the SX Food Festival, SX Kids Zone, SX Marketplace, and SX Department Store; the G Floor inspires with the SEP Inspiration Zone, Better Me Zone, Better Living Zone, Better Community Zone, and Better World Zone; and the 2nd Floor buzzes with B2B events, conferences, and business networking focused on sustainable development.
SEP Inspiration Zone: The Heart of Sustainability
At the very core of SX 2024 lies the SEP Inspiration Zone, an epicenter aimed at amplifying awareness about the pressing need for sustainability by laying bare the stark realities of global environmental upheavals. The zone, standing for “Sufficiency Economy Philosophy,” champions a mindset of readiness to confront environmental crises. Under the compelling theme “The World Has Changed,” this area starkly illustrates the repercussions of rising global temperatures that wreak havoc on ecosystems and communities worldwide.
Visitors will be mesmerized by a collaborative exhibition featuring National Geographic, showcasing breathtaking visual narratives depicting how climate change is altering our planet. These meticulously curated images serve as a wake-up call, underscoring our collective obligation to enact change.
Adding to the visual feast is a poignant art installation from the Bangkok Art Biennale (BAB), spearheaded by Lao artist Bounpaul Phothyzan. His distinctive creations, featuring intricate bombshell carvings, poignantly juxtapose the enduring scars of war in Laos with the ravages of environmental degradation, both of which cast long shadows on future generations.
The SEP Inspiration Zone unfolds in three immersive sections, guiding visitors through a reflective journey of our planet’s ecological health, spanning the past, present, and future.
Zone A – Mirror Walkway “Reflection of Impact”
This tunnel offers a stark confrontation with the frightening realities of climate change. Mirrors here act as a metaphor for self-reflection, compelling visitors to introspect their own contributions to environmental degradation.
Zone B – Immersive Theatre “Point of No Return!”
This riveting theatrical experience lays bare the irreversible devastation wrought by human actions, hammering home a powerful message about the grave environmental consequences of our current trajectory.
Zone C – Hope & Help “Adaptation”
Brimming with optimism, this zone champions humanity’s innate ability to adapt and uncover ingenious solutions to thrive amidst change. Through practical advice and real-world success stories, visitors learn actionable steps they can take to help mitigate climate change.
Better Me Zone: Embracing a Sustainable and Healthy Lifestyle
The Better Me Zone is a haven for those eager to blend personal well-being with sustainable living. It illustrates that sustainability begins within, urging individuals to prioritize their physical and mental health as a cornerstone of a sustainable future.
Healthy & Happy Living
Experts from the Food Institute, The Heart Foundation of Thailand, Bhumirajanagarindra Kidney Institute Hospital, and Nestlé will offer valuable insights into how one can lead a balanced, healthy life. Emphasizing nutritious diets and harmonious lifestyles, they demonstrate how personal health and environmental benefits go hand in hand.
Dementia and Alzheimer’s Prevention
With a spotlight on an aging society, this section presents state-of-the-art methods to forestall cognitive decline. Innovations such as the Interaction Exercise and Cognition (i-ExC Game) from King Chulalongkorn Memorial Hospital illustrate how individuals can maintain mental sharpness for a respectable, healthy aging process.
Mental Health
Mental wellness is a key part of the Better Me Zone. Startups like the Sati App, a mental health tracker, provide guidance on stress management and mental well-being. Additionally, Cheevamitr, a Thai startup, offers a unique tool to help facilitate end-of-life discussions, ensuring individuals can express their wishes clearly, leading to a fulfilling life till the end.
Lifelong Learning
Lifelong learning, a vital aspect of sustainability, empowers people to continuously evolve. This space fosters intergenerational collaboration, emphasizing youth and the elderly, and promotes social entrepreneurship, showcasing sustainable business models that inspire burgeoning entrepreneurs.
Better Living Zone: Climate Change and Environmental Responsibility
The Better Living Zone is all about actionable strategies to combat climate change and reduce greenhouse gas emissions. It will spotlight efforts to shrink our carbon footprint and highlight success stories from leading corporations.
Water of Life Initiative
Thai Beverage Plc (ThaiBev) takes the stage with their ‘Water of Life’ project, reinforcing the critical importance of water conservation. By managing upstream water sources and protecting downstream ecosystems, ThaiBev showcases tangible efforts towards safeguarding our precious water resources.
SeaChange® 2030 Strategy
Thai Union Group presents its SeaChange® 2030 strategy, a holistic approach to sustainable practices throughout the seafood supply chain. From sustainable fishing to eco-friendly processing, the presentation underscores the company’s commitment to aligning with global sustainability benchmarks.
Innovative Contributions
In addition to these, Hino Motors will debut the Hino Dutro Z EV, a fully electric small-sized truck, showcasing the automotive industry’s strides towards cleaner transportation. DIPROM highlights the Bio-Circular-Green (BCG) Model for sustainable industry practices, and Indorama Ventures elucidates the significance of sustainable chemistry in everyday products.
SX 2024 transcends the realm of mere exhibitions—it is a transformative platform for learning, growth, and actionable change. The SEP Inspiration, Better Me, and Better Living Zones offer a profound exploration of the symbiotic relationship between environmental health, personal well-being, and sustainability. By addressing the formidable challenges of climate change, advocating for healthy lifestyles, and promoting responsible consumption, SX 2024 aspires to galvanize individuals and businesses towards a vibrant, sustainable future.
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