In a powerhouse move that’s set to send ripples through Thailand’s automotive sector, the Thonburi Group, one of Thailand’s automotive titans, and Geely, an internationally acclaimed innovator in vehicle technology, have taken the wraps off a strategic alliance. This exciting collaboration, steered by Thonburi Neustern Co., Ltd., heralds the dawn of a new era in Thai automobile market as it covers everything from sales and marketing to after-sales services. The timing couldn’t be more impeccable, as the duo unveiled the world’s first right-hand drive version of the GEELY EX5 at the much-anticipated 41st Thailand International Motor Expo 2024.
This alliance seamlessly marries Thonburi Group’s rich local expertise with Geely’s pioneering prowess in electric vehicle (EV) technology. Together, they plan to orchestrate a revolution in Thailand’s EV landscape, catering to the ever-growing appetite for sustainable mobility solutions.
“We’re absolutely thrilled to join forces with Geely, a name synonymous with cutting-edge automotive design and technology across the globe,” stated Mr. Ratapon Viriyaphant, Board of Director at Thonburi Group. “Our collaboration brings a fresh wave of electric vehicles to Thailand, expertly tailored to satisfy the unique demands of our Thai customers and enhance their motoring pleasure.”
Geely EX5: Leading the Charge of EV Innovation in Thailand
The GEELY EX5 stands proud as Thailand’s first fully electric intelligent SUV, setting a benchmark in EV ingenuity and dynamic performance. Brimming with advanced intelligent features, top-notch driving capability, and a design steeped in eco-friendliness, this state-of-the-art vehicle is specifically fashioned to meet the aspirations of discerning Thai motorists.
Outstanding Features of the GEELY EX5:
- Global Intelligent Electric Architecture (GEA): This finely-tuned platform promises unbeatable performance and dependability.
- Cell-to-Body (CTB) Integration Technology: A novel approach that bolsters structural safety, lightens the load, and optimizes space.
- Short Blade Battery: Cutting-edge LFP technology that assures an impressive range and longevity.
- 11-in-1 Intelligent Electric Drive: A harmonious blend of smart technologies guarantees zippy acceleration and smooth handling.
- L2-ADAS (Level 2 Advanced Driver Assistance System): A suite of cutting-edge features designed to enhance convenience and safety.
- FLYME Auto Operating System: A voice-command-friendly interface with built-in entertainment delights.
- HALF MORE Storage Concept: Ingenious design that maximizes interior storage for both drivers and passengers.
- V2L and V2V Capabilities: Facilitates external power sharing and vehicle-to-vehicle recharging, perfect for today’s tech-driven lifestyles.
With the competitive price tags of 899,000 baht for the PRO model and 989,000 baht for the MAX model, the GEELY EX5 offers a green alternative with top-tier performance for Thai consumers. Commenting on the alliance, Mr. Evan Zhang, Director of GEELY Thailand, noted, “The established clout of Thonburi Group greatly enhances the Geely brand in Thailand. This partnership empowers us to deliver trailblazing technologies, broadening our market presence in tune with the evolving demands of Thai consumers.”
Get Up Close with the GEELY EX5 at the Motor Expo
The GEELY EX5 is now officially open for bookings and purchases. For those eager to get a firsthand experience, head over to Booth B18 at the 41st Thailand International Motor Expo. The event runs until 10th December 2024 at the IMPACT Exhibition and Convention Centre in Muang Thong Thani. Don’t miss this chance to explore this revolutionary electric SUV that’s geared to transform your driving experience!
This is a major milestone for Thailand’s automotive sector! But I wonder, with so many features, will this become too complicated for the average driver?
I think that’s a valid concern. Not everyone is tech-savvy, and sometimes simpler is better.
Exactly, Sophia! We might see a rise in tech-related driving issues.
On the flip side, the younger generation might find it thrilling. They grew up with smartphones!
This partnership seems like a win-win as long as the prices remain affordable. But why are electric cars still so expensive if we want to promote sustainability?
The price is definitely steep but isn’t the innovation worth it? It’s a step towards cleaner air and lower emissions.
Perhaps, but if only the rich can afford them, what’s the point?
The integrated systems like L2-ADAS sound promising. They might actually enhance road safety.
Automated systems are great until they crash. Robots aren’t foolproof either.
True, but they’re improving. I’d trust it on a highway over some reckless drivers!
I heard about Geely stepping up their game. International partnerships like this could turn Thailand into a regional auto hub.
That would really boost our economy, and maybe even create more jobs!
Exactly, and it’s a brilliant way to attract foreign investment.
The V2V capability is interesting. Imagine being able to recharge vehicles on the go!
Yeah, but what if everyone starts leeching off each other? Could be a nightmare without proper regulation!
Good point, there must be a system to prevent abuse.
How practical is the EV infrastructure in Thailand though? These cars need charging stations!
Honestly, this seems like a luxury item. Most Thai people can barely afford a motorbike, let alone a sophisticated electric SUV.
That’s so true. This market seems more suited for wealthier regions.
I’m excited about the Cell-to-Body technology. Been following it for a while! It’s a game-changer for structural integrity.
I read that too! Safety should be a top priority with vehicles like this.
With these new tech launches, it’s hard not to worry about surveillance and data collection. How much will the car know about us?
A valid concern. Too much data in the wrong hands can be dangerous!
That’s why transparency from these companies is key. We need to know how our data is used.
Thonburi and Geely are setting a precedent here. Other Thai companies should take note and start innovating.
I hope this encourages more people to go green. EVs could really reduce pollution and our reliance on fossil fuels.
That’s the dream, but we need more than just cars. Industries and government policies must align too.
Very true. It’s a collective effort!
How does it perform in adverse weather? Many EVs are notorious for poor performance when it’s wet or cold.
For all these new features, I’m betting maintenance won’t be cheap. Luxury has a price, even if it’s sustainable.
That’s what warranties are for. But definitely a point to consider long-term.