It was an evening rife with elegance and gratitude as Maurice Lacroix, the revered Swiss luxury watch brand, hosted a lavish Thank You party at the opulent Gaysorn Village shopping mall in Thailand. The event was not only a gesture of appreciation toward VIP guests and media personnel but also the grand stage for launching the brand’s newest collections, capped with the exclusive “Maurice Lacroix Special Campaign for Thailand.” A spectacle of horological greatness awaited attendees amidst an air of exclusivity.
The distinguished Stephane Waser, the Managing Director of Maurice Lacroix, graced the occasion with his presence, having zipped across continents from Switzerland to personally extend his gratitude. Amidst the glittering quartz timepieces and clinking glasses of fine champagne, Mr. Waser revealed the brand’s much-anticipated new collections, which are to make their dazzling debut in Thailand on October 18, 2024, at the Maurice Lacroix Boutique nestled elegantly on the 2nd floor of Gaysorn Village. This was no ordinary launch—it marked the warming up to a stellar conclusion of 2024.
Representing the watchmaking prowess of Maurice Lacroix was Ravis Haetanurak, Manager of Area Sales Indochina. Known as a pivotal force behind the brand’s successful ventures in Thailand, Ravis is credited with forging campaigns like the tantalizing Benzilla watches, a creative collab with local Thai artists that captured the zeitgeist. With visionary campaigns like the ML Club Thailand Editions, Maurice Lacroix has successfully wooed Thailand’s watch enthusiasts. A crowning jewel in their success story recently was the AIKON Mercury Thai Edition, limited to a select 25 pieces—a testament to Thailand’s emerging stature as a vital market for the Swiss giant.
Glancing ahead into 2025, Maurice Lacroix gears up to commemorate its 50-year chronological journey in Thailand with grandeur aplenty. As Ravis Haetanurak so eloquently emphasized, Thailand is a realm of immense success for the brand—a space where many special campaigns have found their genesis, blossoming into creations that weave art and horology. Collaborations have extended not just to Thai artists like Benzilla but have even burgeoned as vibrant extensions like the flourishing ML Club Thailand. One can’t forget the AIKON Mercury Thai Edition’s thunderous success, solidifying Thailand as a crucial focus for the brand.
Among the coveted collection stands the newly unveiled AIKON Titanium—a watch that masterfully marries elegance with technology. It boasts both matte and polished finishes crafted from a sophisticated blend of grade 5 and grade 2 titanium. These attributes ensure a watch that’s as light as it is durable, with added benefits of hypoallergenic properties ensuring ultimate wearer comfort. This collection showcases Automatics and Chronographs, all draped in shades of purple and grey, hues that are winking at modern trends from horological catwalks.
Not to be outdone, Stephane Waser hinted at more thrilling moments poised to unfold in 2025. Celebrating this milestone with the AIKON Titanium models is just the start, with sneak peeks into spectacular timepieces expected to follow. Once again, AIKON Mercury Thai Edition continues to charm collectors with its exclusivity. Fans of Maurice Lacroix, who’ve shared the brand’s Thai market journey for over two decades, can anticipate a bewitching lineup of campaigns, an ode to their unwavering support and refined taste.
The night’s showcase did not end there; amid this congregation of horological masterpieces, there was a sneak preview of Novelties 2024 collections. Guests had the rare privilege of access before the rest of the world—an experience further enriched by the display of rare Maurice Lacroix pieces owned by the illustrious VIP crowd. Akin to musical preludes before a grand symphony, these glimpses set the stage for the forthcoming grand 50th-anniversary celebration in 2025, a harbinger of Maurice Lacroix’s enduring love affair with Thailand.
Wow, Maurice Lacroix really knows how to throw a party! I’m so jealous of everyone who got to be there.
It’s not just about the party, it’s about how they’re positioning themselves in the Thai market. Very strategic!
True, but still… the exclusivity of the event sounds amazing!
I’ve never understood the appeal of luxury watches. They’re just so expensive for something that just tells time.
It’s not just about telling time, Lisa. It’s about craftsmanship, design, and prestige!
Plus, they can be a good investment if you know which ones to buy.
For some, it’s about the history and tradition, not just the function.
I think it’s wonderful that Maurice Lacroix is acknowledging and celebrating their presence in Thailand.
It shows they value their international markets, which is great for global fans.
At least someone’s getting the recognition they deserve!
Who else thinks the AIKON Titanium will be a game changer?
It’s definitely a bold move, but it depends on the reception from collectors. Only time will tell.
The titanium features do sound promising, though!
I’m really hopeful! The specs sound fantastic.
I’m curious about the AIKON Mercury Thai Edition. Limited to just 25 pieces? It’s going to be a collector’s dream.
It sure will be! But good luck getting your hands on one.
That’s what makes it special, though. The rarity adds to its charm.
Absolutely, Liz. It’s the allure of owning something so unique!
As much as I love watches, the prices are getting ridiculous. Who can afford these anymore?
True, but there’s a market for everything, including luxury items.
Some people see them as collectibles or status symbols, so they’re willing to pay.
I guess so. Just wish they were more accessible.
I appreciate how Maurice Lacroix is incorporating local culture into their designs.
It’s a smart move. More brands should do this!
Thailand is becoming a hot spot for watch collectors. This news just proves it.
I think Maurice Lacroix is worth investing in if they continue these campaigns. Growth potential is high!
I love the idea of the ML Club Thailand Editions. More brands should create community-driven products.